A former creative director of the Target retail chain is leading a rebrand of the San Francsico area Goodwill, the US social enterprise organisation which helps people back into work.
"The big "G" logo, with its references to the recycling logo and its suggestion of personal uplift, was first developed around 2003," Murray says. "I thought it was pretty genius. One of my first decisions upon arriving at Goodwill was to keep it, improve it, and use it big. (I came from Target, home of the bullseye. 'nuf said.)"
Via Niels Biersteker