As users shop the Apple App Store looking for new apps to buy, they judge their potential purchases based on design.
We’re told early on in life not to judge a book by its cover, but without a way to trial an app, screenshots are one of the few ways a user can judge the quality of it.
Since it’s not possible for someone to judge ease-of-use (usability) or code-quality just by browsing the App Store, judging entirely based on design makes sense, and so apps with better design tend to be chosen more often when compared with competing apps.
So how can we design better apps? Well, I’m glad you asked. I’ll discuss five simple tips that will help.