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Experience Economy and storytelling - new ways in the branding process

Experience Economy and storytelling - new ways in the branding process | timms brand design | Scoop.it

Which is the main purpose of “experience economy”? The most important result of this new way of branding is that the customer’s emotions and senses are influenced. the customers are involved and actively participate into this new type of relationship. Through this the customer is invited to make use of all his five senses. the sixth one being represented by the atmosphere, the feelings that are created.

 

The story telling is considered to be another strategic tool in the branding process, a concrete rhetorical tool. It can be described by the emotional involvement, the experience, the corporate branding and spirit and also the recognition of the products/services. It can be used when products are alike and there is a need for differentiation, and also when the price or the quality of the offers are not enough and there must be something else in order to engage the customer. The storytelling can be a very powerful way to illustrate the value of your products/services.

 

The words above are from the article.  I like this piece because it hooks the significant of storytelling and branding into our present-day experience economy. We know stories capture listener's imaginations.  Stories also provide listeners with an experience.  So read this article for more insights around creating effective business stories.

 

Thanks Gregg Morris for this article!


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9 Testimonial Page Examples You'll Want to Copy in 2017

9 Testimonial Page Examples You'll Want to Copy in 2017 | timms brand design | Scoop.it
Check out this list of awesome testimonial pages that check off all the best practices for 2017.
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Stark Differences Between Branding, Brand Identity And Logos - DesignTAXI.com

Stark Differences Between Branding, Brand Identity And Logos - DesignTAXI.com | timms brand design | Scoop.it
Your logo is not your brand.
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What your business needs to put in place if it wants to be #agile, fast, and #digital - #service #servicedesign #designthinking

What your business needs to put in place if it wants to be #agile, fast, and #digital - #service #servicedesign #designthinking | timms brand design | Scoop.it
Executives are ready to roll up their sleeves and start doing the heavy lifting required to pull off a digital transformation. Our colleague, Paul Willmott, recently captured this idea in his LinkedIn blog quoting a CEO he spoke with at Davos. “Last year at Davos, digital was all about hype,” he said. “This year it's all about…

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Changing Company Culture Requires a Movement, Not a Mandate

Changing Company Culture Requires a Movement, Not a Mandate | timms brand design | Scoop.it
Frame the issue in a way that stirs emotion.
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101 Smart Ways to Use Social Media Automation for Sales and Marketing

101 Smart Ways to Use Social Media Automation for Sales and Marketing | timms brand design | Scoop.it
Social networking is perhaps the easiest way to waste your day away. You can scroll through Facebook and Twitter all day and still not read everything that’s posted. Try to be friendly and reply to everyone, and you’ll quickly decide that social networks are a Rube Goldber
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The Principles of Service Design Thinking - Building Better Services

The Principles of Service Design Thinking - Building Better Services | timms brand design | Scoop.it
Service design is all about taking a service and making it meet the user’s and customer’s needs for that service. It can be used to improve an existing service or to create a new service from scratch. In order to adapt to service design, a UX designer will need to understand the basic principles of service design thinking and be able to focus on them when creating services.The principles here are drawn from the design ethos of Design4Services, the organization that is committed to developin
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Your Attention is a Commodity That Can Be Manipulated - #service #servicedesign #designthinking

Your Attention is a Commodity That Can Be Manipulated - #service #servicedesign #designthinking | timms brand design | Scoop.it
https://www.youtube.com/watch?v=uakWt0DTy7E My Experience is What I Agree to Pay Attention to,” said psychologist William James. And therein lies the problem and danger of advertising: we don’t always agree or choose to pay attention, but it shapes our life experience irrevocably. Wu's latest book is "The Attention Merchants: The Epic Scramble to Get Inside Our Heads"

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Aker Branding & Interface Design by Clever°Franke

Aker Branding & Interface Design by Clever°Franke | timms brand design | Scoop.it
Dutch design agency Clever°Franke designed this clever brand identity and drone monitoring interface for a new digital product called Aker.

“Aker provides a monitoring service to the agriculture sector that proactively identifies crop stress through the use of UAV (drones). Through our innovation accelerator program, we helped Aker conceive and build their brand, identity and digital product portfolio.”

More branding inspiration via Behance
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Branding: Inhere, a meditation studio from London, UK

Branding: Inhere, a meditation studio from London, UK | timms brand design | Scoop.it
Our good friend Radim Malinic recently released some fresh work and we are sharing a branding for a new London medication studio called: Inhere.
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Good Marketing Starts with Good Branding | Braid Creative & Consulting

Good Marketing Starts with Good Branding | Braid Creative & Consulting | timms brand design | Scoop.it
Braid Creative shares why branding is key to good marketing for creative entrepreneurs & business owners. Get more clients through a clear business brand.
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Kate Middleton inspired Cafe Branding Design - Prahran Middletown Cafe

Kate Middleton inspired Cafe Branding Design - Prahran Middletown Cafe | timms brand design | Scoop.it
Cafe Branding Design : Prahran MiddleTown Cafe has opened recently in Melbourne and it's themed as "Prahran's brunchery royale".
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Solve Any Problems in Steve Jobs' Way: Think Like a Designer

Solve Any Problems in Steve Jobs' Way: Think Like a Designer | timms brand design | Scoop.it
Design, often dismissed as an afterthought, should be at the core of a company's work. Design thinking enables innovation and improves customer experience.
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Our experience at Design Thinking Summit 2017 | BizTalk360 Blogs

Our experience at Design Thinking Summit 2017 | BizTalk360 Blogs | timms brand design | Scoop.it
In this blog, BizTalk360 team will share their experiences in the 3-day Design Thinking Summit 2017 held on July 28-30 at IIM Bangalore.
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RE/MAX Refreshes Its Brand Identity With Uplifting New Logos, After 44 Years - DesignTAXI.com

RE/MAX Refreshes Its Brand Identity With Uplifting New Logos, After 44 Years - DesignTAXI.com | timms brand design | Scoop.it
Leading real estate network RE/MAX announced a refreshed brand identity on Monday—its first communications material update in 44 years.
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Striking Animals Logos Based On The Golden Ratio Features Bold Color Gradients - DesignTAXI.com

Striking Animals Logos Based On The Golden Ratio Features Bold Color Gradients - DesignTAXI.com | timms brand design | Scoop.it
Do you see your spirit animal in this collection of golden ratio logos?
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The 6 rules of digital transformation: How IT can get in the game - #service #servicedesign #designthinking

The 6 rules of digital transformation: How IT can get in the game - #service #servicedesign #designthinking | timms brand design | Scoop.it
According to recent research from Bain & Company, a majority of companies are lacking key drivers for digital transformation. Here are six steps to improve their journey. Despite the promise of the cloud and related technologies, many companies aren't going all in. According to a July report from Bain & Company, on average companies have only moved…

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The limitations, criticisms and new pathways for Design Thinking – Part two

The limitations, criticisms and new pathways for Design Thinking – Part two | timms brand design | Scoop.it
This is part two of my thoughts that came out of investigating and researching design thinking in the past couple of weeks. Part one is here. Within these two posts, I want to provide my thoughts, bridging the present and pointing towards a better design thinking future, one that in my opinion, is urgently needed.…
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22 Companies With Really Catchy Slogans & Brand Taglines

22 Companies With Really Catchy Slogans & Brand Taglines | timms brand design | Scoop.it
Uncover some of the catchy slogans from some of the world's biggest brands, alongside an explanation of what makes them great.
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Design Thinking needs to think bigger - Putting people first

Design Thinking needs to think bigger - Putting people first | timms brand design | Scoop.it
We live in a massively complex, intricately interconnected global system. And it’s increasingly impossible to be designers (or human beings) without taking
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Collaborative Multi-Board System Design

Collaborative Multi-Board System Design | timms brand design | Scoop.it
In multi-board system design, cross-domain communication is no longer optional.
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Due North Branding by BrandWorks

Due North Branding by BrandWorks | timms brand design | Scoop.it
Australian studio BrandWorks was engaged by Ben Hirons for this corporate branding project to rename and rebrand his marketing and business growth agency.

“The client’s brief was clear in that he wanted to stray away from the typical, clichéd sales and marketing stock imagery look for his brand. The concept of Due North embodies the idea behind getting your business on the right path, guided by your compass, to head straight and northward to reach growth, success, and profitability.

We created the
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5 Branding Tools That Will Empower Busy Marketers

5 Branding Tools That Will Empower Busy Marketers | timms brand design | Scoop.it
Did you know that 60% of marketers create at least one piece of content every day? With the right branding tools, you can achieve more in less time.
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Copper Muse Distillery branding & package design

Copper Muse Distillery branding & package design | timms brand design | Scoop.it
We pulled together the full suite of work for Copper Muse Distillery's branding, packaging and identity. The team at Emrich Co has been killing it with this brand down to the very last drop.

The brand is spearheaded by the copper muse herself. A bea…
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Clemengold Gin packaging & branding

Clemengold Gin packaging & branding | timms brand design | Scoop.it
More and more the injection of botanical imagery is pushing its way into design. From the fig leave and palms, to more floral-based illustrations and art, greenery is trending hard. Clemengold takes full advantage of the look in a way that naturally co…
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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape - #service #servicedesign #designthinking

How Consumer Brands Can Connect with Customers in a Changing Retail Landscape - #service #servicedesign #designthinking | timms brand design | Scoop.it
When news broke earlier this year about Amazon’s courtship of some of the world’s biggest consumer packaged goods (CPG) brands, it touched off a wave of speculation. Was the e-commerce giant engaged in a long game to alter the relationships between consumer goods makers and their brick-and-mortar retail partners? However it plays out, Amazon’s outreach exposed a…

Via Fred Zimny
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