Each {fray} story or set of stories was different; each had its own design and layout. Often the site made then-cutting-edge technologies part of the story—as in one tale about the theater, which was told via draggable framesets.
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![Invisible Ads Can Only Be Seen When Wearing Sunglasses [Video] - PSFK | timms brand design | Scoop.it](http://img.scoop.it/cTlWbJ-KXqqmQzTkaIv_DTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
To introduce its new range of deodorant, LYNX created the world’s first invisible ad in Sydney, Australia. The concept used an abandoned terrace house where the windows were replaced with special LED screens. For the usual passers-by, the screens would appear blank. However, for those who are wearing sunglasses, they were able to see the raunchy videos of couples making out. Via Mayda Bakri, david o'connor Delete the scoop?
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