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Logos & More | Viget

Logos & More | Viget | timms brand design | Scoop.it

It only took two circles to make the @viget logo.

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The 20 biggest logo design trends | Branding | Creative Bloq

The 20 biggest logo design trends | Branding | Creative Bloq | timms brand design | Scoop.it
Logo design is one of many areas of design that looks easy but is damned difficult to pull off successfully.
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Is Your Institution's Logo Overdue for an Overhaul? - The Financial Brand

Is Your Institution's Logo Overdue for an Overhaul? - The Financial Brand | timms brand design | Scoop.it
Is Your Institution's Logo Overdue for an Overhaul?
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Mance Creative's curator insight, June 17, 1:53 PM

"Unless your brand position is one built around themes like heritage and nostalgia, you need to update your logo from time to time to project an image that connects with each new generation of consumers."

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MORE Brand Logos with Hidden Symbols

MORE Brand Logos with Hidden Symbols | timms brand design | Scoop.it
Company logos with clever double meanings. Can you spot them? http://t.co/KnYz0R8GhA
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100+ Clean, Simple and Minimalist Website Designs

100+ Clean, Simple and Minimalist Website Designs | timms brand design | Scoop.it
Minimalism has been a popular website design style for years. It has so many benefits; minimalist sites load faster, take fewer server resources, and are often faster to develop than more graphically complicated designs. Plus, they give a professional, clean impression to visitors. Many people still view minimalist designs as ... Continue reading »

Via Martin (Marty) Smith
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5 big visual design trends for 2014 | Graphic design | Creative Bloq

5 big visual design trends for 2014 | Graphic design | Creative Bloq | timms brand design | Scoop.it
It's never a great idea to blindly follow trends, but it's good to know what they are. It's kind of similar to the old maxim that 'you have to know the rules to break the rules'.

Via Rebeca Zuniga
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The problem with passion - BrandRants - Brand Strategy

The problem with passion - BrandRants - Brand Strategy | timms brand design | Scoop.it
Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and...

Via TheDuffyAgency
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The impact of brand-led design

The impact of brand-led design | timms brand design | Scoop.it
Ahead of the Design Council's Leading Business by Design summit, Andy Payne from global brand consultancy Interbrand, discusses why brand-led design is about more than creating an effective design - it's about adding brand and business value.  

Via Fred Zimny
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2014: Bringing design to life

I’m incredibly excited for 2014 and wanted to share a few macro and micro trends I’ve noticed bubbling up and being ceme… (Reading: "2014: Bringing design to life" http://t.co/w13kv7Vs7V)...
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Atul Gawande: How Do Good Ideas Spread?

Atul Gawande: How Do Good Ideas Spread? | timms brand design | Scoop.it
In the era of the iPhone, Facebook, and Twitter, we want frictionless, “turnkey” solutions to the major difficulties of the world. We prefer instructional videos to teachers, drones to troops, incentives to institutions.
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The Top Branding Stories Of 2013

The Top Branding Stories Of 2013 | timms brand design | Scoop.it

Rebranding is tough work. A logo isn’t just a logo--it’s a way of telling the world what your company stands for (it can also incite serious consumer rage. Remember Gap’s notorious misstep in 2010?). In some cases branding can almost turn into marriage counseling for companies: how do you want to grow, and who (or what audience) do you want to grow with?

 

Over the course of 2013 we spoke with mega companies like American Airlines and Starbucks, fashion-focused groups like Kate Spade and Refinery29, and even individual designers with their own bold, non-commissioned ideas about branding, all to find out about how they’re repositioning themselves for 2014 and the years to come. Here's some of the best of what we saw.


Via Niels Biersteker
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7 Consumer Trends To Run With In 2014

7 Consumer Trends To Run With In 2014 | timms brand design | Scoop.it

Via HR Trend Institute, Fred Zimny
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Sabina Piacenti's curator insight, January 6, 3:34 AM

Interessantissimo ! 

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‘The Oscars’ Gets A New Logo

‘The Oscars’ Gets A New Logo | timms brand design | Scoop.it

The Academy Awards, also known as ‘The Oscars’, has unveiled refreshed logos.

Created by agency 180LA, the new simplified identities were recreated in the colors white and gold, and feature the iconic statuette within the triangular shape of the letter “A”—as if the statuette has a spotlight shining on it from above.

The “A” represents the Academy, and doubles as the “A” in “OSCARS”.

The new logo was inspired by the Academy’s heritage, and its Academy Museum which will be opening in 2017—and was also created in time for The 86th Academy Awards that would be held on 2 March 2014.

The Academy’s Chief Marketing Officer, Christina Kounelias, said in a statement that the organization hopes the logo accurately reflects its “community of artists, their diverse talents, and the creative process they employ to bring disparate ideas together into a single vision.”

What do you think of The Oscars’ and The Academy’s new logo?

Head over here to find out more;

 

http://www.oscars.org/imagination/


Via Niels Biersteker
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Color Trends 2014

Color Trends 2014 | timms brand design | Scoop.it
istock approached creatives from around the world and collected the strongest trends in colour and design: Pantone's Color of the Year and Top 10 Hot or Not.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 7, 2013 10:21 PM

Pantone weighs in with hot color trends for 2014. 

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Why brands matter in a paranoid marketplace - Telegraph.co.uk (blog)

Why brands matter in a paranoid marketplace - Telegraph.co.uk (blog) | timms brand design | Scoop.it
Why brands matter in a paranoid marketplace
Telegraph.co.uk (blog)
Now I simply say "business design", which makes me sound a little more gainfully employed than "logo design" (more of this later).
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The 13 Best New Startup Logos Of The Year

A great logo portrays what the company does in a way that's simple and artistic. These startups nailed it.
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moving brands rebrand cambridge design partnership - Designboom

moving brands rebrand cambridge design partnership - Designboom | timms brand design | Scoop.it
Designboom moving brands rebrand cambridge design partnership Designboom moving brands worked with cambridge design partnership (CDP) to distill its internal culture, articulate its unique story, and communicate its offer through a visual identity...
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Bass Ale Logo: One of the World's Oldest Logos, Ever!

Bass Ale Logo: One of the World's Oldest Logos, Ever! | timms brand design | Scoop.it
The Bass Ale logo, while possessing a strikingly fresh and inviting look, makes a very eye-catching, timeless and stylish emblem that conveys a genuine sense of trust and stability. (This logo is 138 years old!
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The End of Brand Loyalty

The End of Brand Loyalty | timms brand design | Scoop.it

The Financial PageTwilight of the Brands by James Surowiecki

 

 

It’s a truism that a company’s brand is its “most important asset.” But brands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.

 

(...)

 

If you’re making a better product, you can still charge more, but, if your product is much like that of your competitors, your price needs to be similar, too. That’s the clearest indication that the economic value of brands—traditionally assessed by the premium a company could charge—is waning. This isn’t true across the board: brands retain value where the brand association is integral to the experience of a product (Coca-Cola, say), or where they confer status, as with luxury goods. But even here the information deluge is transformative; luxury travel, for instance, has been profoundly affected by sites like TripAdvisor.

 

(...)


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Web Design: 20 Hottest 2014 Trends [+ Scenttrail Take On Each]

Web Design: 20 Hottest 2014 Trends [+ Scenttrail Take On Each] | timms brand design | Scoop.it

2014 We Design Trends

1. Grid Layouts - Agree & Is Good!
Yes visual marketing + pinterest + mobile is making the grid ubiquitous. I created a Mondrian grid in 1999 when we launched FoundObjects.com (not gone sadly). Grids help share MORE information faster and in the same space than any other design element.

2. Image Captions - Agree and is GREAT
The area immediately under an image is HOT. Everyone looks there but few designers use captions to reinforce or explain the image. Paying more attention to keywords under images is a great idea.

3. Extended Form Elements with JQuery - Don't Know? Does anyone?
Can't comment on this trend as it is new to me and I don't program so its potential benefits are fuzzy at the moment.

4. Deeply Focused Landing Pages thanks to Mobile - Agree & Is Cool
Don't understand this trend except enough to say COOL and WANT ONE.

5. HTML5 Video Players - Agree and GLAD
Don't play your videos on YouTube only since you just make the rich get richer. Figuring out how to play videos "in your stack" is important and having your own HTML5 player is cool.

6. 3D vs. 7. Flat Design - I come down on Flat Design as the winner due to mobile.

8. Personal Portraits - Agree and Like

9. SVG Vector sweeps web as browser support escalates. Agree & Glad.

10. Fonts get cool thanks to server advance - cool and like but not a religion or anything lol.

11. Lazy Loading Animations - cool and can think of several uses.

12. Customized Image Galleries - cool and we need.

13. Mega Navigation Menus - Don't know but don't like idea, seems confusing where confusion can really hurt.

14. Expanding Search Bars - cool and will use.

15. Featured Detail List - LIKE and is cool and new to me.

16. Mobile First Design - Agree and am doing my first now with CrowdFunde.

17. HTML5 Canvas - cool and new to me.

18, Pixel Sprites and Browser Games - New to me but COOL!

19. Quick Registration via social - AGREE!

20, CSS3 Keyframe Animation - Cool, want one.



Via Martin (Marty) Smith
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Monica S Mcfeeters's curator insight, February 22, 7:05 AM

Here are some current WEB designing programs.

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How to make your business card stand out - Make your ideas Art

How to make your business card stand out - Make your ideas Art | timms brand design | Scoop.it
If you’re setting up your own business, or simply want to drum up more interest during the difficult economic climate, you’ll already know the power of an effective marketing campaign.

Via Spyros Thalassinos
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5 Infographics about the Development of Graphic Design ~ Creative Market Blog

5 Infographics about the Development of Graphic Design ~ Creative Market Blog | timms brand design | Scoop.it
Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.
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Hierarchy of Empathy

Hierarchy of Empathy | timms brand design | Scoop.it

The levels of empathy or insights we can get from interacting with users.

 

The reality is that as you move up the levels, it takes more much time, energy, training, determination and experience to reach the next level of empathy when interacting and interviewing with End-Users. On the flip side, the higher the level of empathy, the more core the insight. If you want to be a great Design Thinker, you want to be moving upwards in the hierarchy, to get those more deep-seated, core insights and drivers.


Via Len Netti
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Leslie Matté IntuitiveWorld's curator insight, December 11, 2013 6:15 AM

On ne peut pas être un bon ergonome sans savoir faire preuve d'empathie. Le niveau ultime c'est partager les émotions de l'autre. Vous y arrivez ?

willdonovan's curator insight, February 27, 3:33 AM

Plan to Empathise, or plan to fail - interesting map to empathy

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Neon Web Design Trends in 2014

Neon Web Design Trends in 2014 | timms brand design | Scoop.it
Why keeping up with web design trends is vital In today’s fast-evolving trends, people’s interests are being influenced briskly by the web, wherein onlin

 

Marty Note
Like #7, use of Neon Colors as accents. Color is so tricky online its use as "accents" is the best idea. Will see if I can find a "neon color accent" example and shsre it, but sounds like a cool trend I've only read about from this Chinese social agency.

Other trends noted include ones we've seen in several of these "what's up for 2014" posts including:

* Simple.

* Flat.
* All in one.

* Responsive.
* scrolling.


Via Martin (Marty) Smith
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Why Responsive Design is Important: 10 Key Statistics | Visual.ly

Why Responsive Design is Important: 10 Key Statistics | Visual.ly | timms brand design | Scoop.it
Infographic outlining numerous reasons for why responsive design is a sound choice for most web design endeavors.
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Here Are A Bunch Of Bad Design Choices Apple Made In iOS 7

Here Are A Bunch Of Bad Design Choices Apple Made In iOS 7 | timms brand design | Scoop.it
UX Critique is a Tumblr blog that points out problems with iOS 7's design. (This Blog Shows You Every Poor Design Choice ...
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