Yesterday we saw here that famous logos can have hidden meanings, almost like easter eggs designers use to enrich them. But how do those logos come to life? Designer Aaron Draplin explains in this video how his creative process works.
We often hear about millennials being the ones that are going to take over the workplace, but we’re missing the larger picture, there’s a new brand type of employee out there. The Smart Creative. That’s right; there’s no age or generation that goes with this kind of employee. It has to do with the mindset that has been instilled by this information-driven society. So, What Is A Smart Creative? This term is coined in the book “How Google Works” by Eric Schmidt and Jonathan Rosenberg. In the book, they describe the type of employees that Google attracts as well as some stories of how Google started their unique hiring and retention process. If you’re an HR manager or even an employee trying to create a google-like atmosphere within your office, this book is a good starter kit to building a culture similar to Google’s. A smart creative is an employee that doesn’t chase compensation; they chase the ability to cause change and disrupt industries. They’re not the type to cause any workplace problems; they are the ones that are finding solutions to some major problems. Smart creatives are the types to not hold back on whenever they have an idea that can make Most importantly, smart creatives aren’t afraid to fail. They’re not scared to try something new, and they will do their best in collecting data and analytics to make sure that their ideas are foolproof.
Minimalism has been a popular website design style for years. It has so many benefits; minimalist sites load faster, take fewer server resources, and are often faster to develop than more graphically complicated designs. Plus, they give a professional, clean impression to visitors. Many people still view minimalist designs as ... Continue reading »
Ahead of the Design Council's Leading Business by Design summit, Andy Payne from global brand consultancy Interbrand, discusses why brand-led design is about more than creating an effective design - it's about adding brand and business value.
Websites don't age well. Sooner than you think it's time for a web redesign, but don't forget the 5 CSFs (Critical Success Factors) shared here.
5 Critical Success Factors For When Your Web Redesign
Start with Why.Listen to customer votesTest if you can, jump in if you can’t.5 Easy to forget things.Prepare for rain, hope for sun.
This post features behind the scenes notes from our http://www.Moon-Audio.com redesign. Picture above is a "Before" and "After" view of Moon Audio's website. We spent a lot of time working on the site's information architecture.
We spent so much time because we have a lot of customer data now thanks to Google Analytics. We used that data to find the 80-20 rule and kept that finding in mind as we changed site navigation and categories.
This kind of "What Business are we In" work goes to the first two bullet point - Start with Why and Listen To Customer Votes. Another goal, not stated in the Curagami post, was to create an immediate sense of "I'm in the right place" scenttrail.
Ecommerce, especially in popular categories such as #headphones and #electronics, have two kinds of sties. One site is informational making money from passing customers over to sellers. Cnet.com is an example of a content site making money by capturing attention with great content and then passing customers on to a site where they can buy what they've just researched.
The New Ecommerce We see the New Ecommerce merging Cnet and commerce to build sustainable online community. But there's a problem. Either of those missions is a full-time job - commerce, content or community. Merchants will need to delegate content creation to trusted members of their community and find ways to merchandise content and commerce more seamlessly than ever before.
The new Moon-Audio.com begins the move toward sustainable online content, commerce and community by clearly signalling THIS IS A STORE. Soon we hope to increase the signal to THIS IS A STORE WHERE YOU CAN LEARN TOO and finally THIS IS A COMMUNITY WHERE YOU CAN BUY AND LEARN.
Mashing up, curating and listening are the new skills needed to be a successful online merchant. No ecom site is GREAT at content, commerce and community...yet. Moon-Audio.com will fire on all three ideas over the next few months. Stay tuned.
Designboom moving brands rebrand cambridge design partnership Designboom moving brands worked with cambridge design partnership (CDP) to distill its internal culture, articulate its unique story, and communicate its offer through a visual identity...
The Bass Ale logo, while possessing a strikingly fresh and inviting look, makes a very eye-catching, timeless and stylish emblem that conveys a genuine sense of trust and stability. (This logo is 138 years old!
The Financial PageTwilight of the Brands by James Surowiecki
It’s a truism that a company’s brand is its “most important asset.” But brands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.
If you’re making a better product, you can still charge more, but, if your product is much like that of your competitors, your price needs to be similar, too. That’s the clearest indication that the economic value of brands—traditionally assessed by the premium a company could charge—is waning. This isn’t true across the board: brands retain value where the brand association is integral to the experience of a product (Coca-Cola, say), or where they confer status, as with luxury goods. But even here the information deluge is transformative; luxury travel, for instance, has been profoundly affected by sites like TripAdvisor.
1. Grid Layouts - Agree & Is Good! Yes visual marketing + pinterest + mobile is making the grid ubiquitous. I created a Mondrian grid in 1999 when we launched FoundObjects.com (not gone sadly). Grids help share MORE information faster and in the same space than any other design element.
2. Image Captions - Agree and is GREAT The area immediately under an image is HOT. Everyone looks there but few designers use captions to reinforce or explain the image. Paying more attention to keywords under images is a great idea.
3. Extended Form Elements with JQuery - Don't Know? Does anyone? Can't comment on this trend as it is new to me and I don't program so its potential benefits are fuzzy at the moment.
4. Deeply Focused Landing Pages thanks to Mobile - Agree & Is Cool Don't understand this trend except enough to say COOL and WANT ONE.
5. HTML5 Video Players - Agree and GLAD Don't play your videos on YouTube only since you just make the rich get richer. Figuring out how to play videos "in your stack" is important and having your own HTML5 player is cool.
6. 3D vs. 7. Flat Design - I come down on Flat Design as the winner due to mobile.
8. Personal Portraits - Agree and Like
9. SVG Vector sweeps web as browser support escalates. Agree & Glad.
10. Fonts get cool thanks to server advance - cool and like but not a religion or anything lol.
11. Lazy Loading Animations - cool and can think of several uses.
12. Customized Image Galleries - cool and we need.
13. Mega Navigation Menus - Don't know but don't like idea, seems confusing where confusion can really hurt.
14. Expanding Search Bars - cool and will use.
15. Featured Detail List - LIKE and is cool and new to me.
16. Mobile First Design - Agree and am doing my first now with CrowdFunde.
17. HTML5 Canvas - cool and new to me.
18, Pixel Sprites and Browser Games - New to me but COOL!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.