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2014 Marketing Trend: Smaller More Visual Messages, Bigger Impact [great #startups tip]

2014 Marketing Trend: Smaller More Visual Messages, Bigger Impact [great #startups tip] | timms brand design | Scoop.it

The new word in content marketing is small. Increasingly, brands are marketing via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat--not by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor.

 

But it's not just for fun: Consumers who engage with brands via social media demonstrate a deeper emotional commitment to those brands and spend 20 to 40 percent more than other customers, according to a report from Bain & Company.

 

Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. Based in part on its snappy, very human interactions, the fast-food giant generated enough early buzz to make Doritos Locos Tacos its most successful product launch to date....


Via Jeff Domansky, luigi vico, Martin (Marty) Smith
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Jeff Domansky's curator insight, November 25, 2013 11:47 AM

Ann Handley says increasingly, brands are marketing themselves via short-form social media.

Martin (Marty) Smith's curator insight, November 25, 2013 12:07 PM

Great post for content-phobic startups. If sitting down and blogging daily is too much find alternatives for "little messaging" and do so more frequently and more visually (video, graphics). 


I'm a content and social marketer so would prefer to have both long form and short form content, but if creating the one is too intimidating create the other (short form) since some content marketing is always better than none.

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Branding with Infographics: How to Build a Visual Language for Your Company

Branding with Infographics: How to Build a Visual Language for Your Company | timms brand design | Scoop.it
We have entered an age where visual communication is essential for any company. The need to tell complex stories quickly, effectively, and in a way that engages people is not just prevalent, it is universal. Brands that learn and utilize visual communication as a tool to distribute their message and inspire audiences will run circles around those who struggle to find their voice in the medium. Beyond the necessity to embrace information design, infographics also present an incredible opportunity to strengthen your existing branding efforts by developing a unique graphic style to be implemented throughout the company. Consistently creating arresting infographics that can easily be identified with your brand provides an incredible advantage in ensuring that the content your company produces, whether for marketing, customer education, or sales collateral, is both familiar and well received.

How do you get started in building a visual language? Read the complete article for five key considerations to ensure your approach is holistic and successful..


Via Lauren Moss
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Rescooped by brandideas from mojo 3
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Types of Graphs [infographic]

Types of Graphs [infographic] | timms brand design | Scoop.it

Graphs are a visual treat, as they can present complex information in a quick and easy manner. Mostly graphs are used to reveal a trend, compare statistics or they can be even used to establish relationship between two different variables.

There are several types of graphs and each graph has different display properties to represent the data. Based on the information, choose a graph that depicts data in an effective way.
This infographic shares some interesting information about different graph types.


Via Lauren Moss, mojo3
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Lauren Moss's curator insight, December 16, 2012 7:27 PM

A clear and straightforward infographic on the different types of visual representations of data related to charts and graphs, as well as typical applications and best practices...