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2014 Marketing Trend: Smaller More Visual Messages, Bigger Impact [great #startups tip]

2014 Marketing Trend: Smaller More Visual Messages, Bigger Impact [great #startups tip] | timms brand design | Scoop.it

The new word in content marketing is small. Increasingly, brands are marketing via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat--not by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor.

 

But it's not just for fun: Consumers who engage with brands via social media demonstrate a deeper emotional commitment to those brands and spend 20 to 40 percent more than other customers, according to a report from Bain & Company.

 

Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. Based in part on its snappy, very human interactions, the fast-food giant generated enough early buzz to make Doritos Locos Tacos its most successful product launch to date....


Via Jeff Domansky, luigi vico, Martin (Marty) Smith
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Jeff Domansky's curator insight, November 25, 2013 11:47 AM

Ann Handley says increasingly, brands are marketing themselves via short-form social media.

Martin (Marty) Smith's curator insight, November 25, 2013 12:07 PM

Great post for content-phobic startups. If sitting down and blogging daily is too much find alternatives for "little messaging" and do so more frequently and more visually (video, graphics). 


I'm a content and social marketer so would prefer to have both long form and short form content, but if creating the one is too intimidating create the other (short form) since some content marketing is always better than none.

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Avoid These 8 Deadly Sins of Site Design | Infographic

Avoid These 8 Deadly Sins of Site Design | Infographic | timms brand design | Scoop.it
Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It's important to design your site

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, November 9, 2013 9:57 AM

Of these 8 very deadly sins the most deadly in my experience is the first one. When customers don't know where you want them to go and what you want them to do or where they came from (within you site) they get confused. Confused customers do many things buying is never one of them.

Michael Allenberg's curator insight, November 13, 2013 7:36 PM

An info graphic about UX... WIN WIN!!!

Louise Robinson-Lay's curator insight, November 15, 2013 3:53 PM

More on great design for maximum impact. This time, websites.

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Why "Apple Design" Works and 60 Apple Inspired Websites

Why "Apple Design" Works and 60 Apple Inspired Websites | timms brand design | Scoop.it

Apple's clear navigation, romantic heroes (largest images on the page) and easy to understand information heirarchy (based on a grid) are design tactics any website should steal as this excellent post about websites who've stolen direclty from Apple's design shares.


Via Martin (Marty) Smith
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19 Inspiring Examples of Text Over Images in Web Design

19 Inspiring Examples of Text Over Images in Web Design | timms brand design | Scoop.it
In web design there are a lot of combinations that deliver a beautiful page, including the image + text duo. Combining beautiful images and nice/readable text

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 3, 2013 7:09 AM

Web Design Tips

Text is hard to do well. Images are hard to do well. Tex over images is impossible except when you follow the lead of other great designers and learn how and when text over images can work like these 19 great and inspirational examples of text over images.

Note the balance where neither image nor text dominates. This is the rub of text over image design. Too much image and the text goes away. Too much text and the image doesn't seem to make sense or contribute anything.

Follow these great examples and your text over images will look great and contribute to your website design.