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Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It's important to design your site
Of these 8 very deadly sins the most deadly in my experience is the first one. When customers don't know where you want them to go and what you want them to do or where they came from (within you site) they get confused. Confused customers do many things buying is never one of them.
An info graphic about UX... WIN WIN!!!
More on great design for maximum impact. This time, websites.