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Picking out the latest trends in branding, identity and logo design in 2012.
Logo design and branding trends are all around us - and whether you work as an identity designer or are just interested in the intricacies of branding design, we've trawled the web and blogs to bring you the latest trends in logo and branding design.
Notable sources are Bill Gardner's excellent Logo Lounge and its 2012 trend report, which includes many excellent insights – and is pretty much the authority on logo design trends) and Franklin Till's trend report for Computer Arts Collection.
The 15 top logo and branding design trends for 2012
Which is the main purpose of “experience economy”? The most important result of this new way of branding is that the customer’s emotions and senses are influenced. the customers are involved and actively participate into this new type of relationship. Through this the customer is invited to make use of all his five senses. the sixth one being represented by the atmosphere, the feelings that are created.
The story telling is considered to be another strategic tool in the branding process, a concrete rhetorical tool. It can be described by the emotional involvement, the experience, the corporate branding and spirit and also the recognition of the products/services. It can be used when products are alike and there is a need for differentiation, and also when the price or the quality of the offers are not enough and there must be something else in order to engage the customer. The storytelling can be a very powerful way to illustrate the value of your products/services.
The words above are from the article. I like this piece because it hooks the significant of storytelling and branding into our present-day experience economy. We know stories capture listener's imaginations. Stories also provide listeners with an experience. So read this article for more insights around creating effective business stories.
Thanks Gregg Morris for this article!
Via Gregg Morris, Karen Dietz
We have entered an age where visual communication is essential for any company. The need to tell complex stories quickly, effectively, and in a way that engages people is not just prevalent, it is universal. Brands that learn and utilize visual communication as a tool to distribute their message and inspire audiences will run circles around those who struggle to find their voice in the medium. Beyond the necessity to embrace information design, infographics also present an incredible opportunity to strengthen your existing branding efforts by developing a unique graphic style to be implemented throughout the company. Consistently creating arresting infographics that can easily be identified with your brand provides an incredible advantage in ensuring that the content your company produces, whether for marketing, customer education, or sales collateral, is both familiar and well received.
How do you get started in building a visual language? Read the complete article for five key considerations to ensure your approach is holistic and successful..
Via Lauren Moss
Here at WDL we like to show you different sources of inspiration, from print to web, packages to type, and much more, we believe that you can find inspiration in a variety of well designed things. Today we gathered some branding projects to show you how some designers approach the task of developing brands. It’s interesting to see how colors, logos, etc. come together to represent of a company.
In the latest Method 10x10 piece, principal Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message.
Brands as Patterns
We all know that brands are increasingly accessed digitally, but a less considered consequence is that the interface through which a brand is accessed has become a primary identity element...
Via Martin Gysler
A brand can no longer afford to simply trade on an idea of what it stands for. Instead, in this era of radical transparency, a brand must be willing to tell the story of what it’s actually doing.
Yep -- storytelling without living the story is inauthentic. Business storytelling has to be authentic or you are doomed. You've got to have a story. But then you actions and story have to match up to generate authenticity.
Read this article for a really good discussion about branding, storytelling and walking the talk. Otherwise your storytelling is just another form of vaporware.
Via Karen Dietz