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Tieto, viestintä ja teknologia opetuksessa, oppimisessa ja elämässä.  
Curated by Suvi Salo
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The evolution of the web

The evolution of the web | ICT | Scoop.it

“ Interactive infographic about the evolution of browsers and the web.”


Via Susan Bainbridge, José Luis Menéndez, NikolaosKourakos
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Javier Antonio Bellina's curator insight, July 25, 10:26 AM

Detalladísima evolución de la web:

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How I Became The Most Followed Nobody In Finland via @JaanaNystrom

How I Became The Most Followed Nobody In Finland via @JaanaNystrom | ICT | Scoop.it

@Jaana Nyström is a great curator and she just beat me to the punch :). When she shared her EPIC journey of using G+ to move from "nobody" to "somebody" I planned to blog about her amazing journey. The content and message was too good to be trapped in comments.

Read this post CAREFULLY as you may recognize where you are on Jaana's timeline of personal brand development. There are several "inside baseball" tips to pay particular attention to including:

* Don't worry about perfection, start publishing.
* G+ is an AMAZING and vastly under used tool (start there add more social nets later).
* No matter what, keep turning the crank (keep going) since the only sin you and your personal band can't recover from is NOT PLAYING.

Great stuff from an amazing curator. What lessons did you learn from Jaana Nystrom? What similar lessons have you learned as you create a meaningful personal brand?


Via Martin (Marty) Smith
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Suvi Salo's comment, April 14, 2:28 PM
Thank you for recommendation.
malek's curator insight, April 14, 4:35 PM

 I usually don't envy people, but I do envy @Jaana Nyström a bit for her energy & passion. 

Gary Harwell's curator insight, April 15, 1:13 AM

seems reasonable

 

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New Social Media War Room: It's The Conversation, Stupid via @HaikuDeck

New Social Media War Room: It's The Conversation, Stupid via @HaikuDeck | ICT | Scoop.it

Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If the old War Room during the Clinton presidential campaign's motto was, "It's the ECONOMY Stupid" then the new Social Media War Room's motto is, "Social Media: It's The Conversation Stupid".

As we "talk amongst ourselves" more and more we become increasingly platform agnostic. The conversation is the brand. The conversation is the currency and THAT is a huge shift. A shift creating openings for "clean slate" brands to step in and call "trusted brands" old, stale and not relevant.

Want to appear "not relevant" use social media to PUSH, don't listen or respond and never curate or attribute kudos to followers. This new Haiku Deck discusses the new rules of branding in a social world.

What "new rules of branding" did we miss? Share your experience, thoughts and ideas and we will curate into the deck.

Haiku Deck: Social Media: It's The Conversation, Stupid
http://shar.es/BcoZ1


Via Martin (Marty) Smith
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30 Brilliant 404 Error Page Designs & Why That's Important | Creative Bloq

30 Brilliant 404 Error Page Designs & Why That's Important | Creative Bloq | ICT | Scoop.it

The 404 page is a standard response code in HTTP telling the user, in effect, that they've clicked on a broken link.

Marty Note
When I was Director of Ecommerce we had a period where our 404 (not found) page was shown so often it got indexed in Google. You don't want that (lol), but you DO want your 404 page to create a sense of missed opportunity.

Your "not found" page needs to create a sense of easy correction and reassurance. Your site (and by extension YOU) are for real. The 404 page that provides a sense of stability, missed opportunity and a clear path to correction can win back what might otherwise be a lost customer.

One way a website creates trust is to manage everything with a sense of commitment and quality. When our 404 page was showing up so much it got ranked I made sure to apologize and share a special offer code. There was a period when that offer was our most popular redemption (again NOT GOOD lol).

A visitor might "fish" your site typing a nonsense sequence to see what you offer. My thought was always HAVE AT IT (lol). For the honest traveler who ends up seeing your 404 (especially if YOU are at fault) having a great design and a promotion code can safe the day.


Via Martin (Marty) Smith
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5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami

5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami | ICT | Scoop.it

Use These 5 Web Writing Tips To Crate Trust & Loyalty

1. Use Bullet Points To Introduce Sub-Heads.

2. Short sentences.

3. Small paragraphs.

4. Be Specific.

5. Ask questions & leave room for User Generated Content.

Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).


Via Martin (Marty) Smith
Suvi Salo's insight:

"Web writing is more Hemingway than Faulkner."

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malek's curator insight, June 10, 6:26 PM

Using anchor text links is life saving on the web. Isn't it?

M. Philip Oliver's curator insight, June 10, 8:05 PM

Excellent post Malek!

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Content Curation Tools: The Ultimate List - Meg Sutton via Curata Blog

Content Curation Tools: The Ultimate List - Meg Sutton via Curata Blog | ICT | Scoop.it

Great list here, but "ultimate" not even close (lol). A few of my favorite content curation tools NOT mentioned include:

* Google Plus (duh, G+ is a great tool never included in these lists).
* BuzzSumo (tells me what's trending).
* WordPress is another often overlooked curation tool. Wordpress is really thousands of tools thanks to plugins.
* Guess obvious tools like YouTube, Vimeo and Twitter they left off due to how obvious they are.
* Also surprised they don't extend to inbound marketing tools like Marketo, Eloqua and Pardot.
* On the same vein I would include leading CRMs like SalesForce.
* Testing tools like Optimizely are missing too.

Guess the question is where do you draw the line between content sourcing, sharing and blogging. I tend to mashup all of those things and that means "ultimate" would look more like that huge Brian Solis graphic and I suspect that is what this post was trying to avoid.

About half the apps on this list are new to me, so will have fun exploring...again.


Via Martin (Marty) Smith, Mark E. Deschaine, PhD
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Pawan Deshpande's comment, March 30, 10:52 AM
Thanks for posting this. Pawan from Curata here.<br><br>All the tools you mentioned such as video sharing platforms, A/B testing software, social media channels, etc... fall outside the scope of curation tools. <br><br>It sounds like you are looking for a map of content marketing tools, as opposed to our map of content curation tools. For our content marketing tools map, see here: http://www.curata.com/blog/content-marketing-tools-ultimate-list/
Beatriz Recio's comment, March 30, 11:08 AM
Welcome, Pawan. It´s a good list, very useful. Thank you!
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Pinterest Group Boards Take Real Estate Social Marketing To New Heights

Pinterest Group Boards Take Real Estate Social Marketing To New Heights | ICT | Scoop.it

Group boards on Pinterest can be your secret to increased followers, improved engagement, and reaching a larger audience with less effort.

Marty Note
Great Curation Revolution suggestion from my friend Bill Gassett (@MassRealty). I love group boards too because they crowdsource great Pinterest content. My Group Board include:

King of Pinterest (2,047 followers, 121 contributors)
http://www.pinterest.com/scenttrail/king-of-pinterest/

Queen of Pinterest (3,290 followers, 325 contributors)
http://www.pinterest.com/scenttrail/queen-of-pinterest/

Love these boards since the share GREAT stuff and my work load GOES DOWN even as they get better. One caveat is Pinterest can be strange about allowing you to invite contributors. I could easily have 1,000 contributors to both boards if Pinterest didn't have such a tight and strange grip on the invite reins.


Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, February 27, 9:52 PM
I never ask people who aren't folllowing and I follow them too, but some go through right away and some need to cook for a day or so. The bigger following accounts seem to be more restricted. @Bill Gassett
Bill Gassett's comment, February 27, 9:53 PM
Interesting - I have had a few problems like that as well. It seems like most of the time it was with gmail. Not sure why.
Catherine Pascal's curator insight, March 2, 1:52 PM

!