Daily Mail 13 minutes of every hour online is spent on social networks The Drum James Murray, digital marketing manager at Experian Marketing Services, commented: “The online landscape is constantly changing and we've seen some pretty dramatic...
The Weight of My Light | 19 Apr 2013 - 18 May 2013
Operativa Arte Contemporanea inaugurate its activity with the collective project Il Peso della Mia Luce The Weight of My Light , a survey, in two separate moments, around a generation of young artists all working in Rome today.
Artists: Leonardo Petrucci, Serj, Diego Miguel Mirabella
Operativa Arte Contemporanea Via Del Consolato, 10 Rome
If the Internet were the only electorate, Imran Khan’s Pakistan Tehreek-e-Insaf (PTI) would be victorious by a landslide. Team Imran has made great strides in the cyberspace leaving far behind other political parties in Pakistan. The ground realities, however, are much different from the cyber avatars of political leaders and their parties. With fewer than 10 persons per 100, Pakistan boasts one of the lowest Internet penetrations in the world suggesting that cyber support for political ideologies may not influence the outcome in the May 11 elections.
The selection of tools available to the data-driven marketer is already nothing short of amazing. You can tell which campaigns are attracting your audience, how people behave, create micro-segments and target an individual based on context. But, what good is all of this if you don’t know what will persuade your users to take action, or are unwilling to expose creative ideas to the transparency of an A/B test?
Analytics tell you what is working and are pretty good at predicting what will work, but someone has to think up the possibilities in the first place. New ideas takes creativity and analytics can help people that are creative do things better. The best work gets done within the intersection of art and science. Organizations that figure this out first have a marketing advantage over those that come around more slowly.
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