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Viadeo et Linkedin mordent sur le terrain des sites d'offres d'emploi

Viadeo et Linkedin mordent sur le terrain des sites d'offres d'emploi | TIC & Marketing | Scoop.it
Les espaces recruteurs de Viadeo et de Linkedin évoluent sur le modèle des sites d’emploi classiques. Les DRH du secteur IT en sont encore au stade expérimental...
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How I Spent 10 Minutes Per Week to Triple My Twitter Followers

How I Spent 10 Minutes Per Week to Triple My Twitter Followers | TIC & Marketing | Scoop.it
Here is a simple and quick technique that has allowed me to triple my Twitter followers over the past few months. Maybe worth checking out!
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In Mobile Marketing, Thinking Small Can Pay Off Big For Brands

In Mobile Marketing, Thinking Small Can Pay Off Big For Brands | TIC & Marketing | Scoop.it
In the new mobile universe, uncovering simple solutions to big consumer obstacles what will keep your customers happy—and coming back.
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Mobile Has Made Its Move-Is Your Strategy Keeping Up?

Mobile Has Made Its Move-Is Your Strategy Keeping Up? | TIC & Marketing | Scoop.it
Traffic on smartphones converts into sales at a much lower rate than on desktop devices and laptops, according to the “Adobe Quarterly Digital Intelligence Briefing on Mobile.”
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WordPress : thèmes, plugins, tutos...

WordPress : thèmes, plugins, tutos... | TIC & Marketing | Scoop.it
WordPress n'est pas devenu l'outil le plus utilisé pour concevoir un site web sans raison. Tout savoir sur cette plateforme souple et gratuite.
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Six Tips For Engaging In A Social Conversation

Six Tips For Engaging In A Social Conversation | TIC & Marketing | Scoop.it
Using social media just to deliver the brand’s message is a mistake. To attract prospective customers and generate repeat business, you need to create an engaging dialogue.
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B2B vs. B2C Content Marketing: Stuff You Need to Know

B2B vs. B2C Content Marketing: Stuff You Need to Know | TIC & Marketing | Scoop.it
Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Conten
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B2B Marketers Must Step Up to Support Sales - eMarketer

B2B Marketers Must Step Up to Support Sales - eMarketer | TIC & Marketing | Scoop.it
The chief goals of a sales enablement program are increased sales efficiency and revenue
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Fraudulence—and Viewability—Higher in Programmatic Digital Display Ads in France - eMarketer

Fraudulence—and Viewability—Higher in Programmatic Digital Display Ads in France - eMarketer | TIC & Marketing | Scoop.it
Overall, nearly 8% of digital display ads were deemed fraudulent
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Social Media Trends for 2016: Marketers' Top Platforms and Content Types

Social Media Trends for 2016: Marketers' Top Platforms and Content Types | TIC & Marketing | Scoop.it
Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recen
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Les bonnes pratiques de l’email marketing

Les bonnes pratiques de l’email marketing | TIC & Marketing | Scoop.it
Acceptable, personnalisé, respectueux de la vie privée, l’e-mailing moderne doit respecter certaines règles. Par Charles Bourasset, Product Specialist Email chez Criteo.
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Three New Ways To Think About The Customer Journey

Three New Ways To Think About The Customer Journey | TIC & Marketing | Scoop.it
How do you achieve a level of familiarity with every single customer at every single stage of the customer journey? It takes more than connecting your marketing technologies and internal teams.
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Instagram launch contact option to connect brands with customers

Instagram launch contact option to connect brands with customers | TIC & Marketing | Scoop.it
Instagram launch new insight tool and ‘contact’ option to help connect brands with customers.
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Why You Need to Prep Employees Before They Go to the Social Media Frontlines

Why You Need to Prep Employees Before They Go to the Social Media Frontlines | TIC & Marketing | Scoop.it
Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks.
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Instagram launches ‘stories’ slideshow feature | B2B Marketing

Instagram launches ‘stories’ slideshow feature | B2B Marketing | TIC & Marketing | Scoop.it
Instagram has launched a new Snapchat-styled feature called ‘Instagram stories’
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What Do Marketers Get Out of Blending Marketing and Ad Tech? - eMarketer

What Do Marketers Get Out of Blending Marketing and Ad Tech? - eMarketer | TIC & Marketing | Scoop.it
Practitioners want to give intent-based efforts a shot
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Tap Into Free, Cheap, and Easy Visual Marketing Tools [Infographic]

Tap Into Free, Cheap, and Easy Visual Marketing Tools [Infographic] | TIC & Marketing | Scoop.it
Tools for creating visual content don't need to cost a king's ransom. In fact, they need not cost anything at all.
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These 5 Charts Show The State Of Content Marketing Today

These 5 Charts Show The State Of Content Marketing Today | TIC & Marketing | Scoop.it
To better understand the content marketing landscape, Ascend2 recently surveyed 219 marketing influencers about what they are doing to achieve success.
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Social Networking Across Europe a Patchwork of Penetration Rates - eMarketer

Social Networking Across Europe a Patchwork of Penetration Rates - eMarketer | TIC & Marketing | Scoop.it
Social network usage is high in the Netherlands, Italy, while France, Germany lag the region
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Blockchain promet une nouvelle approche de l’intégrité des données

Blockchain promet une nouvelle approche de l’intégrité des données | TIC & Marketing | Scoop.it
Bitcoin 2.0 alimente le développement de technologies et de services. Les mécanismes de Blockchain qui sécurisent le réseau Bitcoin sont porteurs de nombreuses promesses pour la protection des données.
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Deloitte: CXOs Express Doubt In Their Ability To Innovate

Deloitte: CXOs Express Doubt In Their Ability To Innovate | TIC & Marketing | Scoop.it
A new study by Deloitte Consulting has found that businesses still have constraints when it comes to true innovation in customer experience.
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Viadeo passe au plan B

Viadeo passe au plan B | TIC & Marketing | Scoop.it
Le réseau social professionnel amorce un virage stratégique en renouant avec ses fondamentaux: le marché français, la mobilité et l’emploi, l’accompagnement des recruteurs dans la transformation digitale… Le plan de la dernière chance?
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