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Viadeo et Linkedin mordent sur le terrain des sites d'offres d'emploi

Viadeo et Linkedin mordent sur le terrain des sites d'offres d'emploi | TIC & Marketing | Scoop.it
Les espaces recruteurs de Viadeo et de Linkedin évoluent sur le modèle des sites d’emploi classiques. Les DRH du secteur IT en sont encore au stade expérimental...
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New E-book: “A Marketer's Guide to Native Advertising”

New E-book: “A Marketer's Guide to Native Advertising” | TIC & Marketing | Scoop.it
Explore how native advertising differs from traditional advertising and learn how to develop, place and measure the results of this rising star of online advertising.
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In An Internet Minute | Visual.ly

In An Internet Minute | Visual.ly | TIC & Marketing | Scoop.it
This is an infographic that shows an "internet minute" from 2013 and comparing it to that of 2014. See how the world wide web has grown and where it i
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The Evolving Sales Funnel

The Evolving Sales Funnel | TIC & Marketing | Scoop.it
Sales - There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved.
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Olivier Cros's curator insight, December 17, 3:11 AM

Quite true for B2B as well: a new sales funnel giving more freedom to customers and therefore requiring more collaboration, creativity, and constant communication.

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5 Tips For Reporting to Your Boss

5 Tips For Reporting to Your Boss | TIC & Marketing | Scoop.it
It doesn’t matter what industry you work in, or your position - when your boss asks to see a report on your social media performance, you want to make it count.
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10 Tactics to Increase Newsletter Subscriptions

10 Tactics to Increase Newsletter Subscriptions | TIC & Marketing | Scoop.it
Email Marketing - Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a yes ladder to eventually becoming ...
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Big Data Still Not Fundamentally Changing Business - eMarketer

Big Data Still Not Fundamentally Changing Business - eMarketer | TIC & Marketing | Scoop.it
Big data is big. It's been making the media rounds now for years, and marketers are using it more widely than ever. They report it's making a difference across a host of areas in their business—but by most accounts, it's not changing things at a fundamental level.
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Portrait of a Content Marketer: More Than a Marketer | Visual.ly

Portrait of a Content Marketer: More Than a Marketer | Visual.ly | TIC & Marketing | Scoop.it
The modern content marketer is more than a marketer. This infographic paints a portrait of this versatile individual.
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Enterprises' Top Digital Marketing Priorities for 2015

Enterprises' Top Digital Marketing Priorities for 2015 | TIC & Marketing | Scoop.it
Marketing Strategy - Some 69% of senior marketers at enterprise companies anticipate an increase in digital spend beyond inflation in 2015, and only 6% foresee a decrease, according to a recent report from ...
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How 5 Simple Charts Capture Retail Retargeting

How 5 Simple Charts Capture Retail Retargeting | TIC & Marketing | Scoop.it
Check out five clear and concise charts that show the big picture on just how big ad retargeting has become in retail.
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eMarketer: Consumers Bullish on a Mobile Payments Future – eMarketer Newsroom

eMarketer is the first place to look for market research, statistics and analysis on Internet marketing, advertising, online trends and demographics.
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Quatre conseils pour rester au top sur les questions de sécurité I Bruno Labidoire

Quatre conseils pour rester au top sur les questions de sécurité I Bruno Labidoire | TIC & Marketing | Scoop.it
Quatre conseils pour rester au top sur les questions de sécurité: connaître les lois et réglementations, rester informé/e, communiquer et protéger les résultats

Via Pascale_Masson
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19 bonne habitudes de travail à prendre dès demain !

19 bonne habitudes de travail à prendre dès demain ! | TIC & Marketing | Scoop.it
Arriver plus tôt, fêter les petites victoires...
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Emploi et carrière : seuls 32% des Français utilisent les réseaux sociaux

Emploi et carrière : seuls 32% des Français utilisent les réseaux sociaux | TIC & Marketing | Scoop.it
Selon une étude d'Adecco (travail temporaire), en France, Viadeo est toujours plus utilisé que LinkedIn.
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Guide pour le référencement mobile : quelques conseils

Guide pour le référencement mobile : quelques conseils | TIC & Marketing | Scoop.it
Le guide du référencement mobile. Les erreurs à ne pas commettre en matière de SEO mobile. Est-ce que le SEO mobile est différent du référencement naturel normal ? Existe-t-il deux algorithmes différents pour desktop et mobile ? Quelques précieux conseils pour optimiser son référencement mobile.
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What's Mobile's Role in the Omnichannel Experience? - eMarketer

What's Mobile's Role in the Omnichannel Experience? - eMarketer | TIC & Marketing | Scoop.it
The smartphone is becoming the new hub of retail. The majority of US consumers shop with their phones, and in most cases, mobile is the catalyst for sales, according to a new eMarketer report.
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eMarketer: Advertisers Will Spend Nearly $600 Billion Worldwide in 2015 – eMarketer Newsroom

eMarketer is the first place to look for market research, statistics and analysis on Internet marketing, advertising, online trends and demographics.
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How Consumers Prefer to Receive Marketing Messages

How Consumers Prefer to Receive Marketing Messages | TIC & Marketing | Scoop.it
Customer Behavior - Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems.
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Top Five Questions Marketers Should Always Be Asking Themselves

Top Five Questions Marketers Should Always Be Asking Themselves | TIC & Marketing | Scoop.it
Customer Relationships - With so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these ...
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Twitter et digitalisation des RH

Twitter et digitalisation des RH | TIC & Marketing | Scoop.it
infographie sur les tendances des RH 2.0 sur Twitter : comptes Twitter à suivre, conversations, mots clés et sélection de tweets
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How France's Consumers Catch Up with Their Favorite Shows - eMarketer

How France's Consumers Catch Up with Their Favorite Shows - eMarketer | TIC & Marketing | Scoop.it
In France, 2.2 million people now use catch-up TV services daily, a year-over-year rise of 22%. The traditional television is the No. 1 device for watching catch-up TV, used by 1.3 million consumers on a typical day, followed by computers. Meanwhile, smartphones and tablets lag far behind, with respective daily user totals of 181,000 and 171,000.
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Three Vital Steps for Effective Email Marketing

Three Vital Steps for Effective Email Marketing | TIC & Marketing | Scoop.it
Email Marketing - Today, each email competes with thousands of digital, mobile, and social messages. It can seem nearly impossible for your email to stand out and get noticed. But you can cut ...
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Outil : créer des jeux concours sur Twitter avec 140c | Le blog de Camille Jourdain

Outil : créer des jeux concours sur Twitter avec 140c | Le blog de Camille Jourdain | TIC & Marketing | Scoop.it
Créée par Hobbynote, 140c est une plateforme totalement dédiée à Twitter permettant d'organiser des jeux concours et de tester des fonctionnalités
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Le Big Data représenterait un gain économique de 54 milliards d ... - L'Usine Digitale

Le Big Data représenterait un gain économique de 54 milliards d ... - L'Usine Digitale | TIC & Marketing | Scoop.it
CIO-Online
Le Big Data représenterait un gain économique de 54 milliards d ...
L'Usine Digitale
Les entreprises françaises sont assises sur une mine d'or.

Via Philippe MATHIEU
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What Does Your Retargeting Budget Look Like? - eMarketer

What Does Your Retargeting Budget Look Like? - eMarketer | TIC & Marketing | Scoop.it
Nearly 90% of marketers now use retargeting, and the majority who don't plan to do so in the next year.
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