 Your new post is loading...
|
Scooped by
sandrinea
|
Les stratégies expérientielles sont à la mode. Créer une expérience de consommation porteuse des valeurs du produit apparaît, aujourd’hui, comme un élément incontournable d’une politique marketing efficace. Or, ces stratégies ne sont pas sans risque tant au niveau économique que stratégique.
Econsultancy (blog)Just 38% of companies have a content marketing strategy: reportEconsultancy (blog)While the importance of content marketing is beyond dispute, with 90% of respondents believing that it will become more important over the next 12...
Via Sam Wee
|
Scooped by
sandrinea
|
Enterprise networks and data centers are becoming overwhelmed with Big Data traffic that have raised bandwidth needs from 1G to 10G to 40G and beyond.
|
Scooped by
sandrinea
|
As with most things, the more you do something the more efficient you become at it. While it can hard to imagine only allocating 30 minutes a day to s
|
Scooped by
sandrinea
|
It pays for businesses to invest in social media, according to a recent study that revealed how each Facebook ‘like’ to a brand’s page is worth $174.14. This was almost a 30 percent increase since 2010.
|
Scooped by
sandrinea
|
Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content. Content marketing metrics is about measuring the results.
|
Scooped by
sandrinea
|
Une étude mondiale d’Accenture montre que les responsables du marketing des grands comptes français restent en retrait par rapport à leurs homologues étrangers sur la question du digital.
|
Scooped by
sandrinea
|
The tactic B2B email marketers most want to improve on is getting content out to the right segments.
|
Scooped by
sandrinea
|
Infosys BrandEdge, a cloud based digital marketing platform, gives a deep insight of enterprise revolution statistics and need of marketers and selle
|
Scooped by
sandrinea
|
CMIT : le Club des directeurs Marketing et Communication du secteur de la IT
|
Scooped by
sandrinea
|
The actual year of 1984 has now come and gone, but with today’s technological advances and the nature of the Internet, in general, is it possible th
|
Scooped by
sandrinea
|
Infographie réalisée par l’agence conseil en stratégie dans le marketing BtoB « SO’xperts ». Elle met l’accent sur les indicateurs à prendre en compte pour mesurer les performances (KPI).
|
|
Suggested by
bviallefont
|
Sales - Among B2B organizations, the use of integrated marketing automation appears to boost the effectiveness of lead generation efforts across various metrics, such as the quantity of leads generated, the quality ...
Cette semaine, je vais m'intéresser de plus près aux différentes méthodes dont dispose le Community Manager / Responsable marketing pour mesurer le retour sur investissement de ses actions effectué...
Via Kevin Dangu
|
Scooped by
sandrinea
|
Three of the hottest digital formats—mobile, social and video—will see the greatest percentages of US marketers upping their investments.
|
Scooped by
sandrinea
|
Big Data offers marketers a lot of promise—along with many headaches—as the quantity of data out there makes it hard to create actionable insights.
|
Scooped by
sandrinea
|
It pays for businesses to invest in social media, according to a recent study that revealed how each Facebook ‘like’ to a brand’s page is worth $174.14. This was almost a 30 percent increase since 2010.
|
Scooped by
sandrinea
|
ZDNet.fr se dote aujourd’hui d’un nouveau service : un tableau de bord de données des différents marchés et tendances des secteurs qui composent l’IT, dans le monde, et aussi, spécifiquement, en France.
|
Scooped by
sandrinea
|
Reporters sans frontières vole au secours d'un habitant des Emirats arabes unis condamné à de la prison ferme pour avoir publié sur Twitter des messages « mettant en danger la sécurité du pays ».
|
Scooped by
sandrinea
|
"Twitter is mostly for just saying what you are thinking."
|
Scooped by
sandrinea
|
Faute de données chiffrées fiables, l’enseignement supérieur se pilote à l’aveuglette
|
Scooped by
sandrinea
|
Around the world, Facebook continues to see more users joining the platform, with Asia-Pacific countries making among the biggest leaps. Twitter and Google+ are also making significant strides.
|
Scooped by
sandrinea
|
|
Scooped by
sandrinea
|
Etude SO'xperts - Quels sont les indicateurs clés de performance en B2B ?
|