TIC & Marketing
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prospective IT & marketing, RSP
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The Power of Social Trust - Value of Friend's Advice | Visual.ly

The Power of Social Trust - Value of Friend's Advice | Visual.ly | TIC & Marketing | Scoop.it
The infographics presents the importance all of us giving to friends&family advice, when are we using it and for which products and services.
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La Matinale du CXM - B&D France

La Matinale du CXM - B&D France | TIC & Marketing | Scoop.it
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Créer de l’expérience pour ses clients : quelle stratégie adopter pour en faire un vrai avantage concurrentiel ?

Créer de l’expérience pour ses clients : quelle stratégie adopter pour en faire un vrai avantage concurrentiel ? | TIC & Marketing | Scoop.it

Les stratégies expérientielles sont à la mode. Créer une expérience de consommation porteuse des valeurs du produit apparaît, aujourd’hui, comme un élément incontournable d’une politique marketing efficace. Or, ces stratégies ne sont pas sans risque tant au niveau économique que stratégique.

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Just 38% of companies have a content marketing strategy: report - Econsultancy (blog)

Just 38% of companies have a content marketing strategy: report - Econsultancy (blog) | TIC & Marketing | Scoop.it

Econsultancy (blog)Just 38% of companies have a content marketing strategy: reportEconsultancy (blog)While the importance of content marketing is beyond dispute, with 90% of respondents believing that it will become more important over the next 12...


Via Sam Wee
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The Big Data Storm | Visual.ly

The Big Data Storm | Visual.ly | TIC & Marketing | Scoop.it
Enterprise networks and data centers are becoming overwhelmed with Big Data traffic that have raised bandwidth needs from 1G to 10G to 40G and beyond.
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How to Rock Social Media in 30 Minutes a Day | Visual.ly

How to Rock Social Media in 30 Minutes a Day | Visual.ly | TIC & Marketing | Scoop.it
As with most things, the more you do something the more efficient you become at it. While it can hard to imagine only allocating 30 minutes a day to s
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What’s the Real Value of a Facebook ‘Like’ in Social Media Marketing?

What’s the Real Value of a Facebook ‘Like’ in Social Media Marketing? | TIC & Marketing | Scoop.it
It pays for businesses to invest in social media, according to a recent study that revealed how each Facebook ‘like’ to a brand’s page is worth $174.14. This was almost a 30 percent increase since 2010.
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53 Actionable Content Marketing Metrics | Heidi Cohen

53 Actionable Content Marketing Metrics | Heidi Cohen | TIC & Marketing | Scoop.it
Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content. Content marketing metrics is about measuring the results.
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Les responsables marketing français timorés dans leur stratégie numérique

Les responsables marketing français timorés dans leur stratégie numérique | TIC & Marketing | Scoop.it
Une étude mondiale d’Accenture montre que les responsables du marketing des grands comptes français restent en retrait par rapport à leurs homologues étrangers sur la question du digital.
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B2B Email Marketers Focus on Targeting Content - eMarketer

B2B Email Marketers Focus on Targeting Content - eMarketer | TIC & Marketing | Scoop.it
The tactic B2B email marketers most want to improve on is getting content out to the right segments.
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Infosys BrandEdge - Cloud Based Digital Marketing Platform & Enterprise Revolution | Visual.ly

Infosys BrandEdge - Cloud Based Digital Marketing Platform & Enterprise Revolution | Visual.ly | TIC & Marketing | Scoop.it
Infosys BrandEdge, a cloud based digital marketing platform, gives a deep insight of enterprise revolution statistics and need of marketers and selle
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Les événements - Forum Annuel CMIT 2013 : 10 ans de CMIT - 10 ans de Marketing

Les événements - Forum Annuel CMIT 2013 : 10 ans de CMIT - 10 ans de Marketing | TIC & Marketing | Scoop.it
CMIT : le Club des directeurs Marketing et Communication du secteur de la IT
APGuignard's curator insight, May 14, 3:58 AM

Bel event !

sandrinea's comment, June 11, 5:54 AM
250 présents et de nombreuses intéractions ! Bon anniversaire au CMIT !
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1984 in 2013: Privacy and The Internet | Visual.ly

1984 in 2013: Privacy and The Internet | Visual.ly | TIC & Marketing | Scoop.it
The actual year of 1984 has now come and gone, but with today’s technological advances and the nature of the Internet, in general, is it possible th
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Marketing B2B - Mesurez les performances de vos actions marketing en 10 points

Marketing B2B - Mesurez les performances de vos actions marketing en 10 points | TIC & Marketing | Scoop.it
Infographie réalisée par l’agence conseil en stratégie dans le marketing BtoB « SO’xperts ». Elle met l’accent sur les indicateurs à prendre en compte pour mesurer les performances (KPI).
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Marketing Automation Drives B2B Lead Gen Effectiveness

Marketing Automation Drives B2B Lead Gen Effectiveness | TIC & Marketing | Scoop.it
Sales - Among B2B organizations, the use of integrated marketing automation appears to boost the effectiveness of lead generation efforts across various metrics, such as the quantity of leads generated, the quality ...
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Des exemples concrets pour mesurer le ROI des médias sociaux

Des exemples concrets pour mesurer le ROI des médias sociaux | TIC & Marketing | Scoop.it
Cette semaine, je vais m'intéresser de plus près aux différentes méthodes dont dispose le Community Manager / Responsable marketing pour mesurer le retour sur investissement de ses actions effectué...

Via Kevin Dangu
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Mobile, Social See Biggest Digital Ad Spend Bumps - eMarketer

Three of the hottest digital formats—mobile, social and video—will see the greatest percentages of US marketers upping their investments.
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To Handle Big Data, Advertisers Turn to DMPs - eMarketer

Big Data offers marketers a lot of promise—along with many headaches—as the quantity of data out there makes it hard to create actionable insights.
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What’s the Real Value of a Facebook ‘Like’ in Social Media Marketing?

What’s the Real Value of a Facebook ‘Like’ in Social Media Marketing? | TIC & Marketing | Scoop.it
It pays for businesses to invest in social media, according to a recent study that revealed how each Facebook ‘like’ to a brand’s page is worth $174.14. This was almost a 30 percent increase since 2010.
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ZDNet.fr lance son Tableau de bord des chiffres clés de l’économie numérique

ZDNet.fr lance son Tableau de bord des chiffres clés de l’économie numérique | TIC & Marketing | Scoop.it
ZDNet.fr se dote aujourd’hui d’un nouveau service : un tableau de bord de données des différents marchés et tendances des secteurs qui composent l’IT, dans le monde, et aussi, spécifiquement, en France.
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Dix mois de prison ferme pour quelques tweets

Dix mois de prison ferme pour quelques tweets | TIC & Marketing | Scoop.it
Reporters sans frontières vole au secours d'un habitant des Emirats arabes unis condamné à de la prison ferme pour avoir publié sur Twitter des messages « mettant en danger la sécurité du pays ».
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CHART OF THE DAY: Twitter Is Getting More Popular With Teens Who Want To Escape Their Parents On Facebook

CHART OF THE DAY: Twitter Is Getting More Popular With Teens Who Want To Escape Their Parents On Facebook | TIC & Marketing | Scoop.it
"Twitter is mostly for just saying what you are thinking."
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Faute de données chiffrées fiables, l’enseignement supérieur se pilote à l’aveuglette

Faute de données chiffrées fiables, l’enseignement supérieur se pilote à l’aveuglette | TIC & Marketing | Scoop.it
Faute de données chiffrées fiables, l’enseignement supérieur se pilote à l’aveuglette
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Which Social Networks Are Growing Fastest Worldwide? - eMarketer

Which Social Networks Are Growing Fastest Worldwide? - eMarketer | TIC & Marketing | Scoop.it
Around the world, Facebook continues to see more users joining the platform, with Asia-Pacific countries making among the biggest leaps. Twitter and Google+ are also making significant strides.
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France Télévision monte une cellule de crise numérique

France Télévision monte une cellule de crise numérique | TIC & Marketing | Scoop.it
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INFOGRAPHIE : Les 10 indicateurs (KPI) à suivre en marketing B2B

INFOGRAPHIE : Les 10 indicateurs (KPI) à suivre en marketing B2B | TIC & Marketing | Scoop.it
Etude SO'xperts - Quels sont les indicateurs clés de performance en B2B ?
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