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The Power of Social Trust - Value of Friend's Advice | Visual.ly

The Power of Social Trust - Value of Friend's Advice | Visual.ly | TIC & Marketing | Scoop.it
The infographics presents the importance all of us giving to friends&family advice, when are we using it and for which products and services.
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7 Must-Haves In The CMO’s Digital Marketing Budget

7 Must-Haves In The CMO’s Digital Marketing Budget | TIC & Marketing | Scoop.it
Here are a few must-haves in the digital marketing budget to stay ahead of the trends and deliver what our consumers want, when they want it, and how they want it.
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Please (Don't!) Unsubscribe: Why Consumers Get Email Fatigue - eMarketer

Please (Don't!) Unsubscribe: Why Consumers Get Email Fatigue - eMarketer | TIC & Marketing | Scoop.it
Too many is too much
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Google réduit la frontière entre les Progressive Web Apps et les applications natives - FrAndroid

Google réduit la frontière entre les Progressive Web Apps et les applications natives - FrAndroid | TIC & Marketing | Scoop.it
Quelqu'un se souvient des Progressive Web Apps ? Pour résumer rapidement, il s'agit de sites web particulièrement dynamiques qui donnent l'illusion à l'uti
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La vidéo Live sur Twitter : un levier émotionnel, engageant et vecteur de proximité

La vidéo Live sur Twitter : un levier émotionnel, engageant et vecteur de proximité | TIC & Marketing | Scoop.it
Plus authentique, le direct est un levier de communication de plus en plus utilisé sur les réseaux sociaux et notamment sur Twitter. J'en parlais récemment chez
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Metrics and KPIs Used Most to Measure Marketing Performance

Metrics and KPIs Used Most to Measure Marketing Performance | TIC & Marketing | Scoop.it
Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs?
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Social Media Falls Short of Expectations for B2B Marketers - eMarketer

Social Media Falls Short of Expectations for B2B Marketers - eMarketer | TIC & Marketing | Scoop.it
Questions remain about ROI
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Profil professionnel Instagram: création et utilisation | Emarketinglicious

Apprenez comment créer un compte Instagram pour votre entreprise et comment convertir votre compte Instagram en profil entreprise. Découvrez comment utiliser les statistiques, promouvoir une publication et activer la gestion multi-comptes.
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How to Create Infographics Using PowerPoint or Keynote [Infographic]

How to Create Infographics Using PowerPoint or Keynote [Infographic] | TIC & Marketing | Scoop.it
Think only designers can create infographics? You have the power to create infographics yourself with tools you probably already have: PowerPoint and Keynote.
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More Industries Invest in Blockchain Technology - eMarketer

More Industries Invest in Blockchain Technology - eMarketer | TIC & Marketing | Scoop.it
Tech tool pioneered by Bitcoin starts to gain wider acceptance
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Prédictions marketing BtoB 2017

Prédictions marketing BtoB 2017 | TIC & Marketing | Scoop.it
En 2017, le marketing BtoB s'illustrera par plus de data, de mobile, de contenus, d'intelligence et de ciblage
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Les Américains passent plus de 2h10 par jour sur des apps mobiles

Les Américains passent plus de 2h10 par jour sur des apps mobiles | TIC & Marketing | Scoop.it
Les dernières analyses de Flurry en matière de consommation sur mobile montrent une forte croissance du temps passé sur des applications. 133 minute
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Real-Time Marketing: Five Tips for Surviving in Our Brave New World

Real-Time Marketing: Five Tips for Surviving in Our Brave New World | TIC & Marketing | Scoop.it
Marketing Strategy - Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, yo
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Eight SEO Trends to Expect in 2017 [Infographic]

Eight SEO Trends to Expect in 2017 [Infographic] | TIC & Marketing | Scoop.it
Search engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success.
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Localization vs. Translation: What’s the Difference and Why Does It Matter?

Localization vs. Translation: What’s the Difference and Why Does It Matter? | TIC & Marketing | Scoop.it
The targeted and personalized nature of b-to-b marketing underscores the need for a localization strategy. Consistency in a localized customer experience is critical to success, and requires cross-functional support. Localization includes every touchpoint in the buyer and customer lifecycle – in addition to the ways data is gathered, classified and analyzed.
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83% of marketers cite influencer marketing as top priority for relationship building

83% of marketers cite influencer marketing as top priority for relationship building | TIC & Marketing | Scoop.it
An overwhelming 83% of brand marketers cite influencer marketing as a top priority to “identify and build one-on-one relationships with industry key influencers,” according to new Altimeter and Traackr research that sought to evaluate the current state of the practice
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Pourquoi les applications natives ne doivent plus être votre priorité

Pourquoi les applications natives ne doivent plus être votre priorité | TIC & Marketing | Scoop.it
Il y a 10 ans, Steve Jobs présentait la première version de l'iPhone, sans se douter de l'impact qu'il allait avoir sur notre quotidien : les smartphones ont complètement bouleversé nos habitudes de consommation et réflexes d'achat. Mais la vrai coup de génie d'Apple a été de faire croire au marché qu'une application native distribuée via son app…
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Original Research Moves the Needle for B2B Content Marketers - eMarketer

Original Research Moves the Needle for B2B Content Marketers - eMarketer | TIC & Marketing | Scoop.it
B2B customers want insights to guide decision-making
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10 tendances du Search Marketing pour 2017

10 tendances du Search Marketing pour 2017 | TIC & Marketing | Scoop.it
Les moteurs de recherche commencent à embarquer des technologies de recherche complètement nouvelles, au cœur même de l'algorithme. Impacts su
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The Content Marketer's Approach to Successful Social Selling and Sales Enablement

The Content Marketer's Approach to Successful Social Selling and Sales Enablement | TIC & Marketing | Scoop.it
Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's wha
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eMarketer Releases New Estimates for Video Audience Worldwide - eMarketer

eMarketer Releases New Estimates for Video Audience Worldwide - eMarketer | TIC & Marketing | Scoop.it
Number of digital video viewers will climb to 2.15 billion this year
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Seven Marketing Automation Predictions and Best-Practices for 2017

Seven Marketing Automation Predictions and Best-Practices for 2017 | TIC & Marketing | Scoop.it
If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, kee
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Companies in the Nordics Among Biggest Online Advertisers - eMarketer

Companies in the Nordics Among Biggest Online Advertisers - eMarketer | TIC & Marketing | Scoop.it
Companies the UK, Germany and France were less likely to pay for online ads
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Viadeo tombe dans l'escarcelle du Figaro

Viadeo tombe dans l'escarcelle du Figaro | TIC & Marketing | Scoop.it
Le réseau social à vocation professionnelle est cédé comme prévu pour seulement 1,5 million d'euros. 78 des 126 emplois seront repris.
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