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The Power of Social Trust - Value of Friend's Advice | Visual.ly

The Power of Social Trust - Value of Friend's Advice | Visual.ly | TIC & Marketing | Scoop.it
The infographics presents the importance all of us giving to friends&family advice, when are we using it and for which products and services.
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The Good and the Bad of Social Media Marketing [Infographic]

The Good and the Bad of Social Media Marketing [Infographic] | TIC & Marketing | Scoop.it
Social Media - Still not convinced whether social media marketing is worth your company's time, energy, and effort? Here's a look at its pros and cons.
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The Ultimate Social Network Cheat Sheet [Infographic]

The Ultimate Social Network Cheat Sheet [Infographic] | TIC & Marketing | Scoop.it
Social Media - So many social media networks! So many limits on image characteristics and the number of text characters! How can you keep track of the different image and text requirements of ...
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Les prédictions de Deloitte en une infographie - InformatiqueNews.fr

Les prédictions de Deloitte en une infographie - InformatiqueNews.fr | TIC & Marketing | Scoop.it
Comme chaque année, le cabinet Deloitte publie ses prodictions TMT (Technologies, Médias et Télécommunications) pour 2015. Cette année, 13 tendances ont ét
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12 Tips for Integrating Social Media into Your Marketing Strategy | The CMO Survey

12 Tips for Integrating Social Media into Your Marketing Strategy | The CMO Survey | TIC & Marketing | Scoop.it
Although social media spending skyrockets, companies continue to struggle with how to integrate this new tool into their marketing strategies. We offer 12 tips
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5 tendances-clés du marketing digital en 2015 - Frenchweb.fr

5 tendances-clés du marketing digital en 2015 - Frenchweb.fr | TIC & Marketing | Scoop.it
Le recours de l'utilisation des données tierces et à la publicité programmatique seraient clés en 2015.

Via Laurent Bour
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Chiffres réseaux sociaux

Chiffres réseaux sociaux | TIC & Marketing | Scoop.it
Il est toujours intéressant de disposer de chiffres en rapport avec les réseaux sociaux.

Via pascal leclerc
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Guide pour le référencement mobile : quelques conseils

Guide pour le référencement mobile : quelques conseils | TIC & Marketing | Scoop.it
Le guide du référencement mobile. Les erreurs à ne pas commettre en matière de SEO mobile. Est-ce que le SEO mobile est différent du référencement naturel normal ? Existe-t-il deux algorithmes différents pour desktop et mobile ? Quelques précieux conseils pour optimiser son référencement mobile.
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What's Mobile's Role in the Omnichannel Experience? - eMarketer

What's Mobile's Role in the Omnichannel Experience? - eMarketer | TIC & Marketing | Scoop.it
The smartphone is becoming the new hub of retail. The majority of US consumers shop with their phones, and in most cases, mobile is the catalyst for sales, according to a new eMarketer report.
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eMarketer: Advertisers Will Spend Nearly $600 Billion Worldwide in 2015 – eMarketer Newsroom

eMarketer is the first place to look for market research, statistics and analysis on Internet marketing, advertising, online trends and demographics.
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How Consumers Prefer to Receive Marketing Messages

How Consumers Prefer to Receive Marketing Messages | TIC & Marketing | Scoop.it
Customer Behavior - Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems.
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Top Five Questions Marketers Should Always Be Asking Themselves

Top Five Questions Marketers Should Always Be Asking Themselves | TIC & Marketing | Scoop.it
Customer Relationships - With so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these ...
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Twitter et digitalisation des RH

Twitter et digitalisation des RH | TIC & Marketing | Scoop.it
infographie sur les tendances des RH 2.0 sur Twitter : comptes Twitter à suivre, conversations, mots clés et sélection de tweets
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2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges

2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges | TIC & Marketing | Scoop.it
Marketing Strategy - Some 84% of global marketers plan to increase or maintain their digital marketing spend in 2015, according to a recent report from Salesforce Marketing Cloud.
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Digital, social, et mobile en 2015 : le rapport de We Are Social

Digital, social, et mobile en 2015 : le rapport de We Are Social | TIC & Marketing | Scoop.it
Coup de chapeau à l'excellente agence We Are Social (qui opère notamment pour Renault, BNP Paribas, Hyatt, Moët & Chandon, Bouygues Telecom, Piaget, La Banque Postale...) pour la mise à disposition gratuite de ce nouveau rapport de 375 pages sur...
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Ce qui pourrait freiner l'adoption de Facebook at Work

Ce qui pourrait freiner l'adoption de Facebook at Work | TIC & Marketing | Scoop.it
Facebook vient de lancer son réseau social d'entreprise en mode test et de manière restreinte. Cet outil qui permet de collaborer entre collègues sans partager de contenus avec l'extérieur présente - à première vue - quelques handicaps.
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What's Your Customer Acquisition Strategy? - eMarketer

What's Your Customer Acquisition Strategy? - eMarketer | TIC & Marketing | Scoop.it
Customer acquisition is top of mind for many marketers. Retailers want to know how to draw in and retain new customers, but many are unsure of where to find them and how to target them.
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2015 B2B Marketing Strategies - What You Need and How To Do It! - Business 2 Community

2015 B2B Marketing Strategies - What You Need and How To Do It! - Business 2 Community | TIC & Marketing | Scoop.it
Marketing b2c is very different from b2b, so the focus of this article is solely on b2b (and somewhat b2g) customers. We will publish a b2c list early in 2015.

Via massimo facchinetti
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New E-book: “A Marketer's Guide to Native Advertising”

New E-book: “A Marketer's Guide to Native Advertising” | TIC & Marketing | Scoop.it
Explore how native advertising differs from traditional advertising and learn how to develop, place and measure the results of this rising star of online advertising.
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In An Internet Minute | Visual.ly

In An Internet Minute | Visual.ly | TIC & Marketing | Scoop.it
This is an infographic that shows an "internet minute" from 2013 and comparing it to that of 2014. See how the world wide web has grown and where it i
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The Evolving Sales Funnel

The Evolving Sales Funnel | TIC & Marketing | Scoop.it
Sales - There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved.
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Olivier Cros's curator insight, December 17, 2014 3:11 AM

Quite true for B2B as well: a new sales funnel giving more freedom to customers and therefore requiring more collaboration, creativity, and constant communication.

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5 Tips For Reporting to Your Boss

5 Tips For Reporting to Your Boss | TIC & Marketing | Scoop.it
It doesn’t matter what industry you work in, or your position - when your boss asks to see a report on your social media performance, you want to make it count.
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10 Tactics to Increase Newsletter Subscriptions

10 Tactics to Increase Newsletter Subscriptions | TIC & Marketing | Scoop.it
Email Marketing - Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a yes ladder to eventually becoming ...
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Big Data Still Not Fundamentally Changing Business - eMarketer

Big Data Still Not Fundamentally Changing Business - eMarketer | TIC & Marketing | Scoop.it
Big data is big. It's been making the media rounds now for years, and marketers are using it more widely than ever. They report it's making a difference across a host of areas in their business—but by most accounts, it's not changing things at a fundamental level.
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