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The Power of Social Trust - Value of Friend's Advice | Visual.ly

The Power of Social Trust - Value of Friend's Advice | Visual.ly | TIC & Marketing | Scoop.it
The infographics presents the importance all of us giving to friends&family advice, when are we using it and for which products and services.
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INFOGRAPHIC: Event Promotion and Social Media Go Hand-in-Hand

INFOGRAPHIC: Event Promotion and Social Media Go Hand-in-Hand | TIC & Marketing | Scoop.it
Organizers and promoters of events are relying more and more on social media to get the word out.
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Digital Video Quality Issues Persist - eMarketer

Digital Video Quality Issues Persist - eMarketer | TIC & Marketing | Scoop.it
As consumers spend more time viewing video digitally, they expect a top-notch experience. However, poor quality issues, such as low resolution and buffering, remain problems for viewers.
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Informatica World 2015 | CGI.com

Informatica World 2015 | CGI.com | TIC & Marketing | Scoop.it
CGI is proud to be a silver sponsor of the Informatica World 2015 Conference, taking place May 10-15 in Las Vegas. Our big data subject matter experts will be on hand to discuss our big data solutions. You can connect with us through the Informatica app or find us at the CGI table during lunch.
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Facebook affichera directement des articles de presse avant la fin du mois

Facebook affichera directement des articles de presse avant la fin du mois | TIC & Marketing | Scoop.it
Le New-York Times, BuzzFeed et le National Geographic sont les premiers à avoir signé avec le réseau social afin que ce dernier reprenne nativement leurs contenus.
sandrinea's insight:
le canal de consommation de l'information prend forme pour facebook... pourquoi cela a été différent pour l'agrégation de Google ?..
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Des micros-messages pour automatiser le monde connecté

Des micros-messages pour automatiser le monde connecté | TIC & Marketing | Scoop.it
Découvrons ensemble une idée toute simple qui est en train de se répandre dans le monde digital: l'automatisation des micros-messages.
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Mobile Usage | Visual.ly

Mobile Usage | Visual.ly | TIC & Marketing | Scoop.it
Importance of mobile devices in the email world. Mobile is the first device for consulting email in several countries with a growing success.
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These Types of Memories Help Customers Remember You

These Types of Memories Help Customers Remember You | TIC & Marketing | Scoop.it
Marketing Strategy - The best ads work all three memory systems of the brain. Let's take a look at each memory system and how they can all work together to help customers remember ...
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When Going to Market, LinkedIn Is B2Bs' Social Go-To - eMarketer

When Going to Market, LinkedIn Is B2Bs' Social Go-To - eMarketer | TIC & Marketing | Scoop.it
LinkedIn continues to live up to its business-to-business (B2B) reputation. Not only is it the most-used social media site for product launches among B2B marketers—it also drives more revenues than any other social network.
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Benefits of Content Marketing | Visual.ly

Benefits of Content Marketing | Visual.ly | TIC & Marketing | Scoop.it
Internet users turn to search engines for answers to their questions and solutions to their problems. When a business publishes high quality content,
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Aux Etats-Unis, la publicité sur mobile explose

Aux Etats-Unis, la publicité sur mobile explose | TIC & Marketing | Scoop.it
Aux Etats-Unis, la publicité sur mobile a augmenté de 76% en 2014. Une explosion qui va dans le sens de la montée de la publicité sur Internet, qui supplante la radio et les journaux papiers.
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How Can Marketers Improve Landing Page Optimization? - eMarketer

How Can Marketers Improve Landing Page Optimization? - eMarketer | TIC & Marketing | Scoop.it
Landing page optimization (LPO) is critical for any marketer looking to turn site visitors into leads—and eventually, customers.
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Socially-Driven Companies Have a Competitive Advantage in Business | Visual.ly

Socially-Driven Companies Have a Competitive Advantage in Business | Visual.ly | TIC & Marketing | Scoop.it
A new survey conducted by The Alternative Board finds that socially-driven companies are more optimistic, ahead of their competition, and united by a
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Will Facebook Finally Pass YouTube for Video Ads? - eMarketer

Will Facebook Finally Pass YouTube for Video Ads? - eMarketer | TIC & Marketing | Scoop.it
Is this the year Facebook video rises to the top? Based on recent research, yes. More advertising execs plan to run video campaigns on Facebook this year than on any other network—including YouTube.
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Focus sur un job en or : le/la Chief Marketing Officer "Pure Player"

Focus sur un job en or : le/la Chief Marketing Officer "Pure Player" | TIC & Marketing | Scoop.it
Chaque mois, notre partenaire Robert Half Technologie met en avant un profil qui a le vent en poupe sur le marché de l’emploi informatique/web/digital.
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Four Online Marketing Metrics That Actually Matter

Four Online Marketing Metrics That Actually Matter | TIC & Marketing | Scoop.it
Metrics & ROI - A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four ...
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Facebook affichera directement des articles de presse avant la fin du mois

Facebook affichera directement des articles de presse avant la fin du mois | TIC & Marketing | Scoop.it
Le New-York Times, BuzzFeed et le National Geographic sont les premiers à avoir signé avec le réseau social afin que ce dernier reprenne nativement leurs contenus.
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Résultats Viadeo : la Chine ne suffit pas

Résultats Viadeo : la Chine ne suffit pas | TIC & Marketing | Scoop.it
Le réseau social Viadeo a publié ses résultats 2014. Un résultat net global négatif, malgré un retour à la rentabilité pour sa division française. Reste la Chine, ou Viadeo fait face à un déficit qui le pousse à réduire son engagement.
sandrinea's insight:
si seulement Viadeo avait un service mar/com qui pousse les bons messages
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France's Insurance Shoppers Look Online for Information, but Still Tend to Buy Offline - eMarketer

France's Insurance Shoppers Look Online for Information, but Still Tend to Buy Offline - eMarketer | TIC & Marketing | Scoop.it
Only one in eight adults in France bought insurance via digital channels in the past two years, according to recent data. But many more researched policies online.
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Viadeo était toujours en perte en 2014

Viadeo était toujours en perte en 2014 | TIC & Marketing | Scoop.it
Viadeo a enregistré un déficit net de 13,4 millions contre 13,1 millions en 2013 et affiche une activité en repli de près de 4% au premier trimestre 2015.
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5 Facebook Marketing Tips for Frustrated Social Media Strategists Looking to Improve | Visual.ly

5 Facebook Marketing Tips for Frustrated Social Media Strategists Looking to Improve | Visual.ly | TIC & Marketing | Scoop.it
Social media marketing is currently all the rage for digital marketing agencies. Naturally, Facebook is an ideal platform through which such a marketi
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Marketers Need to Measure All Touchpoints Throughout the Purchase Funnel

Marketers Need to Measure All Touchpoints Throughout the Purchase Funnel | TIC & Marketing | Scoop.it
Metrics & ROI - Enterprise marketers can no longer view marketing performance merely by channel-specific metrics. They now must understand how each channel and ad contributes to the funnel—and the bottom line.
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Tom Pisello: The ROI Guy: Improve Your Marketing: From Passive to Interactive Content

Tom Pisello: The ROI Guy: Improve Your Marketing: From Passive to Interactive Content | TIC & Marketing | Scoop.it
average marketing
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Infographic: Complete Guide to Facebook Ad Specs

Infographic: Complete Guide to Facebook Ad Specs | TIC & Marketing | Scoop.it
Salesforce, a Facebook Marketing Partner, has put all of the information into a handy infographic you'll want to bookmark and share.
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More Marketers Seek Automation For Digital Campaigns — But Not for Social

More Marketers Seek Automation For Digital Campaigns — But Not for Social | TIC & Marketing | Scoop.it
While marketing automation is growing, high profile 'fails' have resulted in companies shying away from automated social media campaigns.
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