TIC & Marketing
7.9K views | +1 today
Follow
 
Scooped by sandrinea
onto TIC & Marketing
Scoop.it!

The Power of Social Trust - Value of Friend's Advice | Visual.ly

The Power of Social Trust - Value of Friend's Advice | Visual.ly | TIC & Marketing | Scoop.it
The infographics presents the importance all of us giving to friends&family advice, when are we using it and for which products and services.
more...
No comment yet.
TIC & Marketing
prospective IT & marketing, RSP
Curated by sandrinea
Your new post is loading...
Your new post is loading...
Scooped by sandrinea
Scoop.it!

2Q16 Email Deliverability Benchmarks

2Q16 Email Deliverability Benchmarks | TIC & Marketing | Scoop.it
Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path.
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

Three New Ways To Think About The Customer Journey

Three New Ways To Think About The Customer Journey | TIC & Marketing | Scoop.it
How do you achieve a level of familiarity with every single customer at every single stage of the customer journey? It takes more than connecting your marketing technologies and internal teams.
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

Instagram launch contact option to connect brands with customers

Instagram launch contact option to connect brands with customers | TIC & Marketing | Scoop.it
Instagram launch new insight tool and ‘contact’ option to help connect brands with customers.
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

Why You Need to Prep Employees Before They Go to the Social Media Frontlines

Why You Need to Prep Employees Before They Go to the Social Media Frontlines | TIC & Marketing | Scoop.it
Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks.
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

Instagram launches ‘stories’ slideshow feature | B2B Marketing

Instagram launches ‘stories’ slideshow feature | B2B Marketing | TIC & Marketing | Scoop.it
Instagram has launched a new Snapchat-styled feature called ‘Instagram stories’
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

What Do Marketers Get Out of Blending Marketing and Ad Tech? - eMarketer

What Do Marketers Get Out of Blending Marketing and Ad Tech? - eMarketer | TIC & Marketing | Scoop.it
Practitioners want to give intent-based efforts a shot
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

Tap Into Free, Cheap, and Easy Visual Marketing Tools [Infographic]

Tap Into Free, Cheap, and Easy Visual Marketing Tools [Infographic] | TIC & Marketing | Scoop.it
Tools for creating visual content don't need to cost a king's ransom. In fact, they need not cost anything at all.
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

These 5 Charts Show The State Of Content Marketing Today

These 5 Charts Show The State Of Content Marketing Today | TIC & Marketing | Scoop.it
To better understand the content marketing landscape, Ascend2 recently surveyed 219 marketing influencers about what they are doing to achieve success.
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

Social Networking Across Europe a Patchwork of Penetration Rates - eMarketer

Social Networking Across Europe a Patchwork of Penetration Rates - eMarketer | TIC & Marketing | Scoop.it
Social network usage is high in the Netherlands, Italy, while France, Germany lag the region
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

Blockchain promet une nouvelle approche de l’intégrité des données

Blockchain promet une nouvelle approche de l’intégrité des données | TIC & Marketing | Scoop.it
Bitcoin 2.0 alimente le développement de technologies et de services. Les mécanismes de Blockchain qui sécurisent le réseau Bitcoin sont porteurs de nombreuses promesses pour la protection des données.
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

Deloitte: CXOs Express Doubt In Their Ability To Innovate

Deloitte: CXOs Express Doubt In Their Ability To Innovate | TIC & Marketing | Scoop.it
A new study by Deloitte Consulting has found that businesses still have constraints when it comes to true innovation in customer experience.
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

Viadeo passe au plan B

Viadeo passe au plan B | TIC & Marketing | Scoop.it
Le réseau social professionnel amorce un virage stratégique en renouant avec ses fondamentaux: le marché français, la mobilité et l’emploi, l’accompagnement des recruteurs dans la transformation digitale… Le plan de la dernière chance?
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

How I Spent 10 Minutes Per Week to Triple My Twitter Followers

How I Spent 10 Minutes Per Week to Triple My Twitter Followers | TIC & Marketing | Scoop.it
Here is a simple and quick technique that has allowed me to triple my Twitter followers over the past few months. Maybe worth checking out!
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

In Mobile Marketing, Thinking Small Can Pay Off Big For Brands

In Mobile Marketing, Thinking Small Can Pay Off Big For Brands | TIC & Marketing | Scoop.it
In the new mobile universe, uncovering simple solutions to big consumer obstacles what will keep your customers happy—and coming back.
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

Mobile Has Made Its Move-Is Your Strategy Keeping Up?

Mobile Has Made Its Move-Is Your Strategy Keeping Up? | TIC & Marketing | Scoop.it
Traffic on smartphones converts into sales at a much lower rate than on desktop devices and laptops, according to the “Adobe Quarterly Digital Intelligence Briefing on Mobile.”
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

WordPress : thèmes, plugins, tutos...

WordPress : thèmes, plugins, tutos... | TIC & Marketing | Scoop.it
WordPress n'est pas devenu l'outil le plus utilisé pour concevoir un site web sans raison. Tout savoir sur cette plateforme souple et gratuite.
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

Six Tips For Engaging In A Social Conversation

Six Tips For Engaging In A Social Conversation | TIC & Marketing | Scoop.it
Using social media just to deliver the brand’s message is a mistake. To attract prospective customers and generate repeat business, you need to create an engaging dialogue.
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

B2B vs. B2C Content Marketing: Stuff You Need to Know

B2B vs. B2C Content Marketing: Stuff You Need to Know | TIC & Marketing | Scoop.it
Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Conten
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

B2B Marketers Must Step Up to Support Sales - eMarketer

B2B Marketers Must Step Up to Support Sales - eMarketer | TIC & Marketing | Scoop.it
The chief goals of a sales enablement program are increased sales efficiency and revenue
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

Fraudulence—and Viewability—Higher in Programmatic Digital Display Ads in France - eMarketer

Fraudulence—and Viewability—Higher in Programmatic Digital Display Ads in France - eMarketer | TIC & Marketing | Scoop.it
Overall, nearly 8% of digital display ads were deemed fraudulent
more...
No comment yet.
Scooped by sandrinea
Scoop.it!

Social Media Trends for 2016: Marketers' Top Platforms and Content Types

Social Media Trends for 2016: Marketers' Top Platforms and Content Types | TIC & Marketing | Scoop.it
Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recen
more...
No comment yet.