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Les bonnes pratiques de l’email marketing

Les bonnes pratiques de l’email marketing | TIC & Marketing | Scoop.it
Acceptable, personnalisé, respectueux de la vie privée, l’e-mailing moderne doit respecter certaines règles. Par Charles Bourasset, Product Specialist Email chez Criteo.
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Vous êtes Directeur Commercial B2B ? Voici 7 stratégies originales à mettre en place en 2016 ! - ConseilsMarketing.fr

Vous êtes Directeur Commercial B2B ? Voici 7 stratégies originales à mettre en place en 2016 ! - ConseilsMarketing.fr | TIC & Marketing | Scoop.it
Le métier de directeur commercial, et de commercial va plus évoluer dans les 5 prochaines années, que durant les 15 années précédentes.
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The Science Behind the Most Popular Infographics [Infographic]

The Science Behind the Most Popular Infographics [Infographic] | TIC & Marketing | Scoop.it
Planning to use infographics in your marketing? Then check out what characteristics the most popular infographics have in common.
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In a Data-Driven Space, Marketers Must Walk Before They Run - eMarketer

In a Data-Driven Space, Marketers Must Walk Before They Run - eMarketer | TIC & Marketing | Scoop.it
eMarketer senior analyst Bryan Yeager attended the MarTech conference in March where data was at the forefront of the discussion.
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Snapchat : 10 milliards de vidéos visionnées quotidiennement

Snapchat : 10 milliards de vidéos visionnées quotidiennement | TIC & Marketing | Scoop.it
Toujours plus de "Stories" et toujours plus d’utilisateurs sont sur Snapchat. En quelques mois, le nombre de vidéos regardées y a augment
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Seven Common Blogging Mistakes to Avoid [Infographic]

Seven Common Blogging Mistakes to Avoid [Infographic] | TIC & Marketing | Scoop.it
Whether you're an experienced blogger or a newbie, you may have fallen into one (or some or all) of the following blogging traps.
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Execs Look to Mobile-Focused Technology to Create More Effective Campaigns - eMarketer

Execs Look to Mobile-Focused Technology to Create More Effective Campaigns - eMarketer | TIC & Marketing | Scoop.it
Interest and spending on location-based targeting is playing a more important role
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1&1 lance un kit d'outils marketing pour renforcer sa présence en ligne

1&1 lance un kit d'outils marketing pour renforcer sa présence en ligne | TIC & Marketing | Scoop.it
1 1 lance kit outils marketing renforcer presence ligne
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HurryBirds : le 1er réseau social dédié aux professionnels en voyage d'affaires

HurryBirds : le 1er réseau social dédié aux professionnels en voyage d'affaires | TIC & Marketing | Scoop.it
hurrybirds 1er reseau social dedie professionnels voyage affaires
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How to Create Content 10X Better Than Your Competitors' [Infographic]

How to Create Content 10X Better Than Your Competitors' [Infographic] | TIC & Marketing | Scoop.it
In today's hectic business environment, your competitors may be more focused on creating content rather than creating valuable, shareable content. These tips can help you produce awesome content tha
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How Marketers Generate Content Ideas

How Marketers Generate Content Ideas | TIC & Marketing | Scoop.it
Content - Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown.
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Objets connectés en France : fortunes diverses et vraies déceptions

Objets connectés en France : fortunes diverses et vraies déceptions | TIC & Marketing | Scoop.it
Non le marché des objets connectée n'est pas la ruée vers l'or. Les wearables ? Un "bon démarrage" mais une croissance pa
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Site Visits, Social Shares to Measure Content Marketing Success in Europe - eMarketer

Site Visits, Social Shares to Measure Content Marketing Success in Europe - eMarketer | TIC & Marketing | Scoop.it
Return on investment, sales are less important metrics
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Social Media Follower-Growth Benchmarks for Brands

Social Media Follower-Growth Benchmarks for Brands | TIC & Marketing | Scoop.it
As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate?
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Marketers Try to Make Sense of Big Data - eMarketer

Marketers Try to Make Sense of Big Data - eMarketer | TIC & Marketing | Scoop.it
Lack of overall big data strategy and insufficient technical skills hold many back
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Pourquoi les médias sociaux ne changent-ils pas le monde ?

Pourquoi les médias sociaux ne changent-ils pas le monde ? | TIC & Marketing | Scoop.it
Pourquoi les médias sociaux ne changent-ils pas le monde ?
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The Six Pillars of B2B Customer Experience Excellence

The Six Pillars of B2B Customer Experience Excellence | TIC & Marketing | Scoop.it
Poor customer experience drives brand switching—a key reason for three quarters of lost customers. And customers who suffer a bad customer experience spread negative word-of-mouth.
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Using Data in Predictive Analytics Helps B2Bs Throughout the Funnel - eMarketer

Using Data in Predictive Analytics Helps B2Bs Throughout the Funnel - eMarketer | TIC & Marketing | Scoop.it
Predictive has a forward-looking approach that can be applied across the customer funnel
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Was Better Alignment Your Customer Experience Resolution? | SiriusDecisions

Was Better Alignment Your Customer Experience Resolution? | SiriusDecisions | TIC & Marketing | Scoop.it
When customer marketing and customer success are aligned, organizations and customers benefit.
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Pay TV Set to Grow Across Western Europe - eMarketer

Pay TV Set to Grow Across Western Europe - eMarketer | TIC & Marketing | Scoop.it
Number of subscribers as well as household penetration are going up
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Réussir son Plan Marketing - Partie 3 l'analyse concurrentielle et la validation des objectifs

Réussir son Plan Marketing - Partie 3 l'analyse concurrentielle et la validation des objectifs | TIC & Marketing | Scoop.it
Dans cette partie je vais faire un focus sur l'analyse de la concurrence et la définition des objectifs commerciaux pour la réalisation de votre plan marketing.
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