Marina Shifrin, an MU grad and an employee of Taiwanese company Next Media Animation, decided to tender her recent resignation in the form of a 1 minute and 45-second dance video, which has since gone viral.
High school English teacher Julia Arbuckle remembers the anxiety she felt when she was a student at the University of Toronto. “I was stressed because I was doing an arts degree,” she says, “and I thought, ‘How am I going to make it in life?
There have been ongoing debates for a decade or more over whether or not there is a talent shortage. If there were real talent shortage we would have seen much different corporate behavior than we actually do see.
Who cares if you have 25000 followers on Twitter if youre not doing anything with or for them... A recent CMO Survey reported that while B2B social media spending increased 9.6% last year, the majority of B2B companies failed to integrate social media into their business practices. “The biggest challenge is that many companies see social media as a cute promotional activity when it can be a strategic marketing activity,” says Christine Moorman, director of The CMO Survey and T. Austin Finch senior professor of business administration at Duke University’s Fuqua School of Business. We’re in the “silo” stage, according to Brian Kardon, CMO, Lattice Engines “where most social media is generally segregated from the rest of the organization.” A big part of the problem is that most B2B companies don’t understand that social media requires both a technology and a business approach. Who cares if you have 5,000 or even 25,000 followers on Twitter if you’re not doing anything with the followers? Instead, companies leave the heavy lifting to “some kid out of college who tweets with no knowledge of business processes, says Joe Chernov, VP of Marketing at Kinvey....
Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content.