Pinterest is quickly finding its way into the social strategies of media organizations large and small, even as the company itself is still figuring out its business model. Here's how they're using the virtual scrapbooking service. (Part 2 of a 4-part series on how journalists are using social networks beyond Facebook and Twitter.)
Tune into a sports show on the radio or television and you enter an echo chamber. It’s not so much how loud it is in there, although it’s very loud. It’s that the echo chamber reverberates in something like perfect harmony. For all the unfortunate things about the cookie-cutter climate of sports media, few are …
Social photo sharing is quickly finding its way into newsrooms. Even though the payoff might not be immediately clear, many media organizations are turning to Instagram as a place to experiment. (Part 1 of a 4-part series on how journalists are using social networks beyond Facebook and Twitter.)
I was chatting with a client the other day and she told me that she was frustrated that investors weren’t “getting” her story right off the bat. I reviewed her pitch with her and realized that she had fallen into the trap of many entrepreneurs – 1, 2, 3 people along the way had told …
Search Engine Marketing - Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these ...
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