It's fair to say that between the barrage of advertising and the fact that the U.S. election is rapidly approaching, there's plenty of BS to go around.
This was my first introduction to Rohit's 'modern believability crisis.' I've already evoked terms like trust and credibility here before.
While I genuinely find them useful, I wonder if they constitute new secrets for brand building.
Note to self: identify a company that in no way has the trust of its clients.