Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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Malcolm Gladwell Is Underrated

Malcolm Gladwell Is Underrated | Cogitation Supremacy | Scoop.it
I know - it’s like proposing The Beatles are underrated. Malcolm Gladwell is the king of non-fiction writing and publish… (Inspiring thought on leadership & comms.
Ryan Hines's insight:

Aspiring thought leaders can learn plenty from this artful storyteller.

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Three Basic Elements of Content that Spreads | Copyblogger

Three Basic Elements of Content that Spreads | Copyblogger | Cogitation Supremacy | Scoop.it
By practicing vulnerability, storytelling, and clearly communicating the “Why” factor, it can transform into a habit. A habit that will yield love and appreciation from your tribe, stories of your idea or product being put into practice, ...
Ryan Hines's insight:

Great set of simple points that apply to all content, not just thought leadership. Paul also includes great outside content for anyone with time to explore a bit more.

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The 22 rules of storytelling, according to Pixar

The 22 rules of storytelling, according to Pixar | Cogitation Supremacy | Scoop.it
On Twitter, Pixar storyboard artist Emma Coats has compiled nuggets of narrative wisdom she's received working for the animation studio over the years.

 

Many of these could just as easily be applied to creating thought leadership. I rely on a few myself. My favorites:

 

"#2: You gotta keep in mind what's interesting to you as an audience, not what's fun to do as a writer. They can be v. different.

 

#12: Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.

 

#5: Simplify. Focus. Combine characters. Hop over detours. You'll feel like you're losing valuable stuff but it sets you free.

 

#22: What's the essence of your story? Most economical telling of it? If you know that, you can build out from there."

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Effective Storytelling (Infographic)

RT @infographmania: RT @PointsGroupLLC: Thanks to @infographmania for breaking down B2B marketing! http://t.co/xDXBP80gpY Thank you for you…
Ryan Hines's insight:

Use storytelling (and design) to cut through information overload. Important to remember for thought leadership.

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Top 3 Traits of Inspiring People (e.g. Thought Leaders)

Top 3 Traits of Inspiring People (e.g. Thought Leaders) | Cogitation Supremacy | Scoop.it

Kathy Caprino spells out "What It Really Takes To Be Inspiring" on Forbes.com. For those of you too lazy to read the article: authentic, driven storytellers.

 

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