Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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6 Ways To Go From Anonymous Hermit To Thought Leader - Fast Company

6 Ways To Go From Anonymous Hermit To Thought Leader - Fast Company | Cogitation Supremacy | Scoop.it
Fast Company
6 Ways To Go From Anonymous Hermit To Thought Leader
Fast Company
So, how do you get people to feel comfortable with your company--even if you're a small business in your industry and not the market leader?
Ryan Hines's insight:

Not sure how many hermits, either anonymous or well-known, are currently searching for tips on how to become a thought leader. For those of you out there, this is a must-read.

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Constance S. Ward's curator insight, July 19, 2013 4:04 AM

A "must read" about punching above your weight as a thought leader

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How Jell-O Got Influential by Being Helpful – Environics Communications

How Jell-O Got Influential by Being Helpful – Environics Communications | Cogitation Supremacy | Scoop.it

"Much of what marketers try to pass off as content is thinly-veiled advertising copy; it’s as if they begin with the best of intentions, and then just can’t help sliding into a sales pitch. (Try reading a “white paper” by some software companies and see how long it takes before the product name miraculously appears)."

 

Great examples--John Deere in the 1890s, Jell-O in the 1900's and L’Oreal today--where companies with helpful content do well in sales. Josh Cobden recaps highlights from a speech by Joe Pulizzi, CMI founder.

 

 

Photo credit: Kim Love via Flickr

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