"Being generous can mean sharing your feedback, your knowledge, and your credit with people--but most importantly, it can mean the difference between a good leader and a great one."
Erika Anderson shares her view on how to be a generous leader. It's no suprise that being helpful and open towards others is a powerful way to gain credibility and form effective relationships. While this relates primarily to internal management of a company (or other organization), there are clear lessons to be drawn from it that companies can apply to communications with the external world:
1. Be helpful - offer something of value that allows others (i.e. your audience) to succeed;
2. Be honest - build credibility by being accurate and willing to confront the good and the bad;
3. Be proactive - your audience will need time to absorb and act upon your message.
Show your organization's generosity by keeping these 3 elements in mind when creating thought leadership content.