The first question that you need to ask yourself is: ?Is a thought leadership website any different than any other type of website??
Dana VanDen Heuvel asks an interesting question that deserves an answer. In a quick comparison of these 'thought leadership' websites versus one that sells "stuff" (Amazon), there is a clear difference.
In fact, the key difference is that thought leadership sites feature content rather than product. So yes, there is a difference--although no, it's not particularly surprising. Videos, social sharing and blogs get more attention when the message is the product.