White Paper Distribution - Too Often an Afterthought | Cogitation Supremacy | Scoop.it

Thought leadership, or content marketing, requires more than shiny new ideas and slick packaging.


To be successful, you need a good ground game. Grab your classic marketing toolbox to get the message out to clients, prospects, press, key influencers, politicians, consultants, etc.


Pick the communcation tools that you know best (and mix in some new ones for added effect), including sales teams, email, newsletter, blog, forums and events, interviews, PR, video, social media and more.


A solid white paper fueled by a good ground game (distribution) should elicit a response--the start of a conversation.



Photo credit: kayugee via Flickr