Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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Let’s be honest about thought leadership

Let’s be honest about thought leadership | Cogitation Supremacy | Scoop.it
The term ‘thought leadership’ is used by marketing teams on a daily basis as they strive to cut through the noise in the industry. The challenge is to...
Ryan Hines's insight:

A good reminder that honesty goes a long way in building credibility, plus a look at several format options.

 

 

Photo: Agence de Presse Meurisse via Bibliothèque nationale de France.

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How To Write Thought-Leadership Pieces That Get Published And Don't Make Editors Want To Die

How To Write Thought-Leadership Pieces That Get Published And Don't Make Editors Want To Die | Cogitation Supremacy | Scoop.it
If entrepreneurship is, as Harvard professor Howard Stevenson calls it, “the pursuit of opportunity without regard to resources currently controlled,” then business builders have a lot in common with journalists.

 

As Shane Snow points out, it's important that your content doesn't make editors want to die--zombie editors are notoriously difficult to work with.

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