Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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Does Thought Leadership Need Social Media? | Jeffbullas's Blog

Does Thought Leadership Need Social Media? | Jeffbullas's Blog | Cogitation Supremacy | Scoop.it
Thought leadership is content on steroids. It stands out from the crowd because it is different; it offers something new and the good campaigns deliver information or insights that address a client’s challenges or issues.
Ryan Hines's insight:

Great guest post by Craig Badings on the importance of having a strategy behind all things marketing. Ask why--and have an answer before embarking on new endeavors.

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Cogent Research: Thought Leadership Proves A Key Differentiator For Retirement Income Providers

Cogent Research: Thought Leadership Proves A Key Differentiator For Retirement Income Providers | Cogitation Supremacy | Scoop.it
Cogent Research: Thought Leadership Proves A Key Differentiator For Retirement Income Providers. February 4th, 2013 ... Top Providers in Association With Superior Retirement Income Thought Leadership.
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Includes list of top 10 providers in the U.S. advisor space.

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White Paper Article: Three Strikes Against "Thought Leadership"

White Paper Article: Three Strikes Against "Thought Leadership" | Cogitation Supremacy | Scoop.it
That white paper writer guy is Gordon Graham, award-winning technology writer. Get white paper writing, planning and coaching tips and results.
Ryan Hines's insight:

Gordon presents a clear and correct case why thought leadership is not an appropriate goal for a white paper.

 

Thought leadership is better situated in a company's vision, a magical realm of aspirational and conceptual goodness.

 

Content marketing and white papers are all about the practical and down-to-earth: they're about getting results.

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Three Basic Elements of Content that Spreads | Copyblogger

Three Basic Elements of Content that Spreads | Copyblogger | Cogitation Supremacy | Scoop.it
By practicing vulnerability, storytelling, and clearly communicating the “Why” factor, it can transform into a habit. A habit that will yield love and appreciation from your tribe, stories of your idea or product being put into practice, ...
Ryan Hines's insight:

Great set of simple points that apply to all content, not just thought leadership. Paul also includes great outside content for anyone with time to explore a bit more.

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Thought Leaders Go First

Thought Leaders Go First | Cogitation Supremacy | Scoop.it
Do you dare to go first? Going first is often a daring proposition. In cycling, for example, the one out in front is subject to the headwinds.
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Energize Your Thought Leadership Content With a Commitment to Quality

Energize Your Thought Leadership Content With a Commitment to Quality | Cogitation Supremacy | Scoop.it
According to recent research results from the Content Marketing Institute and MarketingProfs, B2B marketers across North America feel that producing enough content is their top challenge in ...
Ryan Hines's insight:

Content marketing professionals, and particularly those running thought leadership programs, face a two-pronged and seemingly endless challenge: produce enough high quality content for their audiences.


This article offers several ways that marketers can address the challenge.

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White Papers | Examples of Content Marketing Strategy Success

White Papers | Examples of Content Marketing Strategy Success | Cogitation Supremacy | Scoop.it
Curt Porritt of MasterControl sat down with CMI to discuss his organization's white paper success and how testing has helped drive content marketing choices.
Ryan Hines's insight:

An interesting interview that hits on a number of issues that anyone working on marketing white papers should care about, including measuring the impact of content, boosting conversion rates with video, and having the right structure to generate and diffuse content. 

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How to Become an Influential Writer in the Age of Author Rank

How to Become an Influential Writer in the <br />Age of Author Rank | Cogitation Supremacy | Scoop.it
Let’s admit it. Sometimes it feels like everything has been written already. There’s too much information on the web. How can you write original
Ryan Hines's insight:

Thought leaders have two options: master the written word or hire someone who does. Henneke over at copyblogger offers 5 ways to become an influential marketer through better writing and idea generation. Great stuff.

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The Golden Rules Of Creating Thoughtful Thought Leadership

The Golden Rules Of Creating Thoughtful Thought Leadership | Cogitation Supremacy | Scoop.it
Firms large and small want to be thought leaders. Thought leadership extends from strategic differentiation, a proof point, a demonstration of differentiation.
Ryan Hines's insight:

A must-read set of golden rules from Daniel W. Rasmus. One of the best pieces on thought leadership that I've seen in a long time.

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How to plan a thought leadership programme | b2bmarketing.net

How to plan a thought leadership programme | b2bmarketing.net | Cogitation Supremacy | Scoop.it
Understanding what you hope to achieve from thought leadership is critical...

 

Make a plan, determine how you want to impact your audience and make it happen.

 

Photo: fsse8info via Flickr

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B2B Clients Are People, Too - B2B Content Marketing Tips

B2B Clients Are People, Too - B2B Content Marketing Tips | Cogitation Supremacy | Scoop.it

In B2B selling, prospecting leading firms and their management can be intimidating, but it doesn’t have to be. Content marketing can be successful--provided that you have a realistic picture of your target audience.

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Benchmarking for Content Marketing | Getting Started

Benchmarking for Content Marketing | Getting Started | Cogitation Supremacy | Scoop.it
Keeping up with competitors' marketing and thought leadership activities is essential. Here's how to get started with benchmarking for content marketing.

 

Content benchmarking is important and relatively easy to do. Most (though surprisingly not all) competitors and industry players equip their sites with RSS feeds. An initial time investment to set up a reader for automatic updates takes the legwork out of the equation.

 

When analyzing what's been produced, it's useful to start with who's saying what, and how they say it. That can generate ideas on new tactics, formats, positioning etc.

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All businesses will be social enterprises, says Institute of Directors leader

All businesses will be social enterprises, says Institute of Directors leader | Cogitation Supremacy | Scoop.it
As funding, and money from government continues to be cut, business is going to have to step up to the mantle and be part of the solution, says Institute of Director's Alex Mitchell...

 

Challenge existing models, find novel ways to address longstanding issues--fine ways to cut a path to thought leadership.

 

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What Is Thought Leadership? 5 Steps To Get It Right - Forbes

What Is Thought Leadership? 5 Steps To Get It Right - Forbes | Cogitation Supremacy | Scoop.it
Forbes
What Is Thought Leadership? 5 Steps To Get It Right
Forbes
Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do you need to consider developing and publishing thought leadership.
Ryan Hines's insight:

A run down on thought leadership from a leading practioner at a company that's widely acknowledged as getting it right. 

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How to Avoid the 9 Pitfalls of Thought Leadership Marketing - Business 2 Community

How to Avoid the 9 Pitfalls of Thought Leadership Marketing - Business 2 Community | Cogitation Supremacy | Scoop.it
How to Avoid the 9 Pitfalls of Thought Leadership Marketing Business 2 Community When done well, thought leadership marketing can elevate your brand, engage buyers at crucial stages in the sales cycle and help your company achieve a competitive...
Ryan Hines's insight:

In some ways, it's easier to define a concept by what it's NOT. Sheryl hits on 9 ways that your thought leadership may be lagging, and how to fix it.

 

Image: Stephan Wolschon via Flickr

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Thought Leadership Strategy: Get Your Company a Speaker's Role

Thought Leadership Strategy: Get Your Company a Speaker's Role | Cogitation Supremacy | Scoop.it
Public speaking is a good way to get your company's message across. Craft a strong thought leadership strategy to get your organization on the speaker's podium.
Ryan Hines's insight:

Becoming a spokesperson requires honing content and delivery skills.

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Constance S. Ward's curator insight, April 12, 2013 2:41 AM

Delivering speeches and presentations will help cement your reputation as a thought leader.

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How to Become a Thought Leader on LinkedIn | @getmoreclarity

How to Become a Thought Leader on LinkedIn | @getmoreclarity | Cogitation Supremacy | Scoop.it
No matter who you are, your ability to become a thought leader will dictate your success. Don't be replaceable, become a LinkedIn Thought Leader.
Ryan Hines's insight:

An interesting how-to from someone who has done.

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47,356 Thought Leadership Mistakes | Professional Services Journal

47,356 Thought Leadership Mistakes | Professional Services Journal | Cogitation Supremacy | Scoop.it
Did you know that the average thought leadership piece today is plagued by more than 47,356 mistakes? I'll bet you didn't.
Ryan Hines's insight:

Starts out a bit tongue-in-cheek, then goes full throttle through the woeful current state of the art of thought leadership: passionate, but not wrong.

Fits quite well with the call I made yesterday for a commitment to quality.

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The Five-Way Test for Thought Leadership Marketers ...

The Five-Way Test for Thought Leadership Marketers ... | Cogitation Supremacy | Scoop.it
I was asked to speak at a Rotary meeting last month on the topic of social media trends and what's next for local businesses It was a great time, a shor.
Ryan Hines's insight:

A good set of points to test thought leadership. Does good thought leadership need to meet all 5 points, or just a few?

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Why Thought Leadership sucks (#3 of 5 Marketing Tactics that suck)

Why Thought Leadership sucks (#3 of 5 Marketing Tactics that suck) | Cogitation Supremacy | Scoop.it
In the dull minds of tickbox marketing people (who will not be reading this blog) the advantage of Thought Leadership is the same as the advantage of Media Relations – ‘free advertising’. What coul...
Ryan Hines's insight:

A demo on how stirring controversy grabs attention. In this view, good thought leadership is a gutsy and risk-embracing endeavor. 

Perhaps it's time to abandon the lukewarm middle ground and start polarizing the discussion--that should get people to sit up and notice, right?

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Top 5 Thought Leadership Articles of 2012

Top 5 Thought Leadership Articles of 2012 | Cogitation Supremacy | Scoop.it

Whether you've set a New Years resolution to adopt a thought leadership strategy or simply enjoy a quick refresher, here are the top 5 thought leadership articles of 2012.

Ryan Hines's insight:

With 2013 around the corner, I've dug through my curated clippings in order to select the best, most instructive or otherwise interesting articles on thought leadership.

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How to Market Against Competitors Using Thought Leadership

How to Market Against Competitors Using Thought Leadership | Cogitation Supremacy | Scoop.it
How do you openly market against competitors? Rise above the attacks and lead the conversation in your industry, says Geoff Livingston.

 

Geoff Livingston explains why firms should lead the coversation through a thought leadership program that hinges on your clients needs.

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7 Things Thought Leaders Know That You Don't

7 Things Thought Leaders Know That You Don't | Cogitation Supremacy | Scoop.it
They’re that special group of people who consistently produce innovative ways of thinking.

 

Dan Martell provides a thoughtful post on seven traits that set thought leaders apart.

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How To Write Thought-Leadership Pieces That Get Published And Don't Make Editors Want To Die

How To Write Thought-Leadership Pieces That Get Published And Don't Make Editors Want To Die | Cogitation Supremacy | Scoop.it
If entrepreneurship is, as Harvard professor Howard Stevenson calls it, “the pursuit of opportunity without regard to resources currently controlled,” then business builders have a lot in common with journalists.

 

As Shane Snow points out, it's important that your content doesn't make editors want to die--zombie editors are notoriously difficult to work with.

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White paper marketing: Walk a fine line - Susan Weiner's Blog on Investment Writing

White paper marketing: Walk a fine line - Susan Weiner's Blog on Investment Writing | Cogitation Supremacy | Scoop.it
Investment, wealth management, and financial planning firms agree that white papers are useful marketing tools.

 

A very useful post--I often have colleagues in the financial services sector asking what exactly a white paper is. Susan Weiner does a great job of highlighting the key elements of what goes into a white paper, and, importantly, what does NOT.

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