Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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How to Identify a Wannabe Thought Leader - Mashable

How to Identify a Wannabe Thought Leader - Mashable | Cogitation Supremacy | Scoop.it
How to Identify a Wannabe Thought Leader - Mashable Mashable The Wikipedia story about thought leadership, you'll find it everywhere, is that the term was coined by strategy+business editor-in-chief Joel Kurtzman, who in 1994 anointed interview...
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Why Finance and Content Marketing Go Great Together

Why Finance and Content Marketing Go Great Together | Cogitation Supremacy | Scoop.it
Companies like Goldman Sachs and CIT were publishers long before it became fashionable.
Ryan Hines's insight:

A topic very close to my heart.

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The key to thought leadership | LEWIS PR

The key to thought leadership | LEWIS PR | Cogitation Supremacy | Scoop.it
Although many brands have the potential to be a thought leader, only some actually succeed and few are able to maintain it. Which poses the question: why is it so difficult to become a thought leader?

Via YSC Online
Ryan Hines's insight:

Richard Verbeek puts forward an interesting idea that some companies start with a vision while others seize an opportunity. He sets out what it takes for companies (the majority, in my view, that are on the sidelines) to move towards that 'vision-thingy'.

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Is Thought Leadership The Future of Marketing? | B2B Marketing Insider

Is Thought Leadership The Future of Marketing? | B2B Marketing Insider | Cogitation Supremacy | Scoop.it
Do you have a thought leadership platform? Read my latest interview which suggests Thought Leadership may be the key to the future of marketing.
Ryan Hines's insight:

With so many firms committed to becoming thought leaders, it's time to up the ante. An interview with Dr Liz Alexander.

 

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Thought Leadership is NOT Content Marketing - Business 2 Community

Thought Leadership is NOT Content Marketing - Business 2 Community | Cogitation Supremacy | Scoop.it
Thought Leadership is NOT Content Marketing
Business 2 Community
Since thought leadership has been a business buzzword since the 1990s, I assumed that virtually everyone in the business world knew what it meant.
Ryan Hines's insight:

I fully agree  that thought leadership must accomplish at least one of the six items you list. However, I take a different view on how thought leadership fits with content marketing. Once thought leadership sets out content that contains fresh insights or innovative solutions (again, not a product push), that material must be communicated across a range of channels that include white papers, eBooks, articles and blog posts, etc. In my view, thought leadership is a high-end niche within content marketing.

 

From a practictioner’s perspective, an organization has to adopt a content marketing strategy upfront, and then decide whether to pursue a thought leadership approach or a more run-of-the-mill content production/curation strategy (not that these are exclusive). Obviously, the former is more resource intensive and has a better potential payoff for the organization and its clients. Nonetheless, the tools are the same–it’s all content marketing (even if the term du jour is overused).

 
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A trustworthy method for the new thought leadership model

A trustworthy method for the new thought leadership model | Cogitation Supremacy | Scoop.it
The humour in this Dilbert cartoon - the boss talking about blogging his thoughts about his business when in reality it will be his employee doing the thinking and the writing - is a simple but good reminder that expressing opinion online is a lot...
Ryan Hines's insight:

Sad but too often true.

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Does Thought Leadership Need Social Media? | Jeffbullas's Blog

Does Thought Leadership Need Social Media? | Jeffbullas's Blog | Cogitation Supremacy | Scoop.it
Thought leadership is content on steroids. It stands out from the crowd because it is different; it offers something new and the good campaigns deliver information or insights that address a client’s challenges or issues.
Ryan Hines's insight:

Great guest post by Craig Badings on the importance of having a strategy behind all things marketing. Ask why--and have an answer before embarking on new endeavors.

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Cogent Research: Thought Leadership Proves A Key Differentiator For Retirement Income Providers

Cogent Research: Thought Leadership Proves A Key Differentiator For Retirement Income Providers | Cogitation Supremacy | Scoop.it
Cogent Research: Thought Leadership Proves A Key Differentiator For Retirement Income Providers. February 4th, 2013 ... Top Providers in Association With Superior Retirement Income Thought Leadership.
Ryan Hines's insight:

Includes list of top 10 providers in the U.S. advisor space.

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White Paper Article: Three Strikes Against "Thought Leadership"

White Paper Article: Three Strikes Against "Thought Leadership" | Cogitation Supremacy | Scoop.it
That white paper writer guy is Gordon Graham, award-winning technology writer. Get white paper writing, planning and coaching tips and results.
Ryan Hines's insight:

Gordon presents a clear and correct case why thought leadership is not an appropriate goal for a white paper.

 

Thought leadership is better situated in a company's vision, a magical realm of aspirational and conceptual goodness.

 

Content marketing and white papers are all about the practical and down-to-earth: they're about getting results.

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Three Basic Elements of Content that Spreads | Copyblogger

Three Basic Elements of Content that Spreads | Copyblogger | Cogitation Supremacy | Scoop.it
By practicing vulnerability, storytelling, and clearly communicating the “Why” factor, it can transform into a habit. A habit that will yield love and appreciation from your tribe, stories of your idea or product being put into practice, ...
Ryan Hines's insight:

Great set of simple points that apply to all content, not just thought leadership. Paul also includes great outside content for anyone with time to explore a bit more.

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Thought Leaders Go First

Thought Leaders Go First | Cogitation Supremacy | Scoop.it
Do you dare to go first? Going first is often a daring proposition. In cycling, for example, the one out in front is subject to the headwinds.
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Energize Your Thought Leadership Content With a Commitment to Quality

Energize Your Thought Leadership Content With a Commitment to Quality | Cogitation Supremacy | Scoop.it
According to recent research results from the Content Marketing Institute and MarketingProfs, B2B marketers across North America feel that producing enough content is their top challenge in ...
Ryan Hines's insight:

Content marketing professionals, and particularly those running thought leadership programs, face a two-pronged and seemingly endless challenge: produce enough high quality content for their audiences.


This article offers several ways that marketers can address the challenge.

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White Papers | Examples of Content Marketing Strategy Success

White Papers | Examples of Content Marketing Strategy Success | Cogitation Supremacy | Scoop.it
Curt Porritt of MasterControl sat down with CMI to discuss his organization's white paper success and how testing has helped drive content marketing choices.
Ryan Hines's insight:

An interesting interview that hits on a number of issues that anyone working on marketing white papers should care about, including measuring the impact of content, boosting conversion rates with video, and having the right structure to generate and diffuse content. 

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Thought Leadership Content: The Art of the Charticle

Thought Leadership Content: The Art of the Charticle | Cogitation Supremacy | Scoop.it
Business 2 Community
Thought Leadership Content: The Art of the Charticle
Business 2 Community
The charticle is singular in focus and offers a great opportunity for expressing a succinct thought leadership point of view on a relevant bit of data.
Ryan Hines's insight:

I wasn't familiar with the term "charticle" before reading this post. Now that I am, I think there is a lot to be said for making content as accessible as possible.

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5 Reasons Your Company Blog Fails at Thought Leadership - CMSWire

5 Reasons Your Company Blog Fails at Thought Leadership - CMSWire | Cogitation Supremacy | Scoop.it
CMSWire
5 Reasons Your Company Blog Fails at Thought Leadership - CMSWire
CMSWire
Any B2B marketer worth her salt can list the many benefits of blogging — search engine optimization, social media engagement, audience development and brand building.
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Constance S. Ward's curator insight, April 30, 2013 5:12 PM

Actually this article offers 5 good ways to improve your company's blogs!

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A Guide to Creating a Thought Leadership Campaign

A Guide to Creating a Thought Leadership Campaign | Cogitation Supremacy | Scoop.it
Establishing thought leadership is a common objective. Although it is often a long-term initiative, here is one way to start with a three month campaign.
Ryan Hines's insight:

A very exhaustive list of steps (18!) to build out a company's thought leadership. Note that having an expert is optional (Step 2)--it's good enough to have a spokesperson that can fake it. An honest and useful roadmap.

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How To Be A Thought Leader In Your Industry: A B2B Marketer's Guide - Business 2 Community

How To Be A Thought Leader In Your Industry: A B2B Marketer's Guide - Business 2 Community | Cogitation Supremacy | Scoop.it
How To Be A Thought Leader In Your Industry: A B2B Marketer's Guide
Business 2 Community
Thought leadership is a different beast from the realm of product-pushing press releases, and company-sponsored magazine editorials.
Ryan Hines's insight:

Good how-to's for beginners. Having expert knowledge or a competitive advantage doesn't hurt in the quest to attain thought leader status.

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Competing on Thought Leadership: The Seven Hallmarks of Compelling Intellectual Capital | The Bloom Group

Competing on Thought Leadership: The Seven Hallmarks of Compelling Intellectual Capital | The Bloom Group | Cogitation Supremacy | Scoop.it
RT @randydeutsch: The Seven Hallmarks of Thought Leadership http://t.co/nX4yTu0X
Ryan Hines's insight:

A good checklist for formulating a unique and relevant voice for thought leadership.

 

Photo credit: Library and Archives Canada via Flickr

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Thought Leadership Does Not Create Differentiation - Business 2 Community

Thought Leadership Does Not Create Differentiation - Business 2 Community | Cogitation Supremacy | Scoop.it
Business 2 Community Thought Leadership Does Not Create Differentiation Business 2 Community During a recent round of research on thought leadership I encountered an article that a B2B marketing firm created several years ago that encouraged...
Ryan Hines's insight:

Thought leadership is no panacea. Your brand needs an identity and the ability to effectively communicate its strenghts/competitive advantage--which will make your thought leadership even more powerful.

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What Is Thought Leadership? 5 Steps To Get It Right - Forbes

What Is Thought Leadership? 5 Steps To Get It Right - Forbes | Cogitation Supremacy | Scoop.it
Forbes
What Is Thought Leadership? 5 Steps To Get It Right
Forbes
Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do you need to consider developing and publishing thought leadership.
Ryan Hines's insight:

A run down on thought leadership from a leading practioner at a company that's widely acknowledged as getting it right. 

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How to Avoid the 9 Pitfalls of Thought Leadership Marketing - Business 2 Community

How to Avoid the 9 Pitfalls of Thought Leadership Marketing - Business 2 Community | Cogitation Supremacy | Scoop.it
How to Avoid the 9 Pitfalls of Thought Leadership Marketing Business 2 Community When done well, thought leadership marketing can elevate your brand, engage buyers at crucial stages in the sales cycle and help your company achieve a competitive...
Ryan Hines's insight:

In some ways, it's easier to define a concept by what it's NOT. Sheryl hits on 9 ways that your thought leadership may be lagging, and how to fix it.

 

Image: Stephan Wolschon via Flickr

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Thought Leadership Strategy: Get Your Company a Speaker's Role

Thought Leadership Strategy: Get Your Company a Speaker's Role | Cogitation Supremacy | Scoop.it
Public speaking is a good way to get your company's message across. Craft a strong thought leadership strategy to get your organization on the speaker's podium.
Ryan Hines's insight:

Becoming a spokesperson requires honing content and delivery skills.

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Constance S. Ward's curator insight, April 12, 2013 2:41 AM

Delivering speeches and presentations will help cement your reputation as a thought leader.

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How to Become a Thought Leader on LinkedIn | @getmoreclarity

How to Become a Thought Leader on LinkedIn | @getmoreclarity | Cogitation Supremacy | Scoop.it
No matter who you are, your ability to become a thought leader will dictate your success. Don't be replaceable, become a LinkedIn Thought Leader.
Ryan Hines's insight:

An interesting how-to from someone who has done.

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47,356 Thought Leadership Mistakes | Professional Services Journal

47,356 Thought Leadership Mistakes | Professional Services Journal | Cogitation Supremacy | Scoop.it
Did you know that the average thought leadership piece today is plagued by more than 47,356 mistakes? I'll bet you didn't.
Ryan Hines's insight:

Starts out a bit tongue-in-cheek, then goes full throttle through the woeful current state of the art of thought leadership: passionate, but not wrong.

Fits quite well with the call I made yesterday for a commitment to quality.

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The Five-Way Test for Thought Leadership Marketers ...

The Five-Way Test for Thought Leadership Marketers ... | Cogitation Supremacy | Scoop.it
I was asked to speak at a Rotary meeting last month on the topic of social media trends and what's next for local businesses It was a great time, a shor.
Ryan Hines's insight:

A good set of points to test thought leadership. Does good thought leadership need to meet all 5 points, or just a few?

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