Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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Prove Your Thought Leadership Strategy's Worth: A Caveman's Tale

Prove Your Thought Leadership Strategy's Worth: A Caveman's Tale | Cogitation Supremacy | Scoop.it
If you are willing to create content that shares your expertise with your target audience — with no strings attached — that audience is more likely to place your firm at the top of its credibility ...
Ryan Hines's insight:

Another article about giving away thought leadership...for free. The holiday spirit has officially invaded the thought leadership space.

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The Thought Leader

The Thought Leader | Cogitation Supremacy | Scoop.it
Examining the life cycle of a new intellectual paragon that has emerged to command our admiration. (The degree to which David Brooks annihilates Thought Leadership here cannot be overstated. Absolute brutality.
Ryan Hines's insight:

Thoroughly entertaining and cynical eulogy of a thought leader. Awesome.

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The little book: A nod to the Internet’s ‘too long; didn’t read’ syndrome

The little book: A nod to the Internet’s ‘too long; didn’t read’ syndrome | Cogitation Supremacy | Scoop.it
Brooklyn publisher Melville House has a series called The Neversink Library that revives out-of-print, out-of-copyright books in seductively slender paperbacks, from the lesser-known novels of Mary McCarthy to The Right Way to Do Wrong by Harry...
Ryan Hines's insight:

Neat piece on history and trend of 'little' book publishing.

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Thought Leadership and a $50 Trillion Competition

Thought Leadership and a $50 Trillion Competition | Cogitation Supremacy | Scoop.it
Thought Leadership and a $50 Trillion Competition Business 2 Community I'm not sure that either definition entirely sums up the complexity of thought leadership because it's also about cultivating brand and corporate values that, of themselves, are...
Ryan Hines's insight:

A fun-spirited competition that touches on the difficulty in defining the term "thought leadership."

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2013: The Year 'the Stream' Crested

2013: The Year 'the Stream' Crested | Cogitation Supremacy | Scoop.it
The Stream is fun and fast, but don't you miss the sense of an ending?
Ryan Hines's insight:

Drowning in real-time nowness? It's time for content and tech to swim ashore.

 

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LinkedIn's 'Top Contributors' For Developing Thought Leadership

LinkedIn's  'Top Contributors' For Developing Thought Leadership | Cogitation Supremacy | Scoop.it
LinkedIn Top Contributors helps develop thought leadership for group members and also spawns hope for group managers.
Ryan Hines's insight:

Interesting devlopment on LinkedIn to showcase most active (=influential?) members.

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Three-quarters of thought leadership content is unoriginal

Three-quarters of thought leadership content is unoriginal | Cogitation Supremacy | Scoop.it
A whopping 91 per cent of professional services marketers say thought leadership is now the key battleground for their firms, according to a new study by Man Bites Dog.
Ryan Hines's insight:

Early results from a UK study showing not just that thought leadership has gained importance for marketers, but that a lot of what's being done is 'me-too' type material (they dub this 'thought followership' though I've seen other definitions of that term).

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5 Ways to Share Content and Become a Thought Leader

5 Ways to Share Content and Become a Thought Leader | Cogitation Supremacy | Scoop.it
You can be primarily a content curator and gain a significant following. Here's how to position yourself as a thought leader in social.

Via Guillaume Decugis
Ryan Hines's insight:

Curating content is a good warm-up for social media.

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Guillaume Decugis's curator insight, December 3, 2013 6:54 PM

Those 5 steps are basic but they make a lot of sense. Though Lori Ruff's starting point to me is confusing, she emphasizes a great simple truth: “in order to be seen as a thought leader, you have to share your thoughts.”  Actively curating content is a great way to do that: by continuously reacting to relevant content on your area of interests or expertise, you can easily make your voice heard and complement your own original creations and ideas.

Guillaume Decugis's curator insight, December 3, 2013 6:58 PM

Can't beat that logic: “in order to be seen as a thought leader, you have to share your thoughts.” But how?

Constance Jones Collier's curator insight, December 4, 2013 11:42 AM

Content is King

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20 Surefire Ways to Make Yourself an Ad Industry Thought Leader

There’s a peculiar breed running amok in advertising. These folks are pretty much ministers without portfolios, ostensibly charged with raising the profile of their employers but more often focused on their own.
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The Secrets Of A Memorable Infographic

The Secrets Of A Memorable Infographic | Cogitation Supremacy | Scoop.it
New research refutes a common perception about what makes infographics stick in your mind.
Ryan Hines's insight:

Fascinating to learn that bar charts and graphs -- often the most ornate design elements of b2b content -- are also the most forgettable.

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Where Does Leadership Live?

Where Does Leadership Live? | Cogitation Supremacy | Scoop.it
As we develop new ways of doing business, we must also develop new ways of looking at, and assigning, leadership.
Ryan Hines's insight:

While this article addresses business 'leadership'' (vague, trumped up, subject to widely divergent interpretations), the exact same charges can be levied against 'thought leadership.'

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The Fight Club Rule of Thought Leadership

The Fight Club Rule of Thought Leadership | Cogitation Supremacy | Scoop.it

"The Fight Club rule of thought leadership enjoys seemingly unanimous agreement.The first rule of thought leadership is you do not talk about thought leadership." 

Ryan Hines's insight:

The Fight Club rule of thought leadership actually has two corollaries. 1) Don't call yourself a thought leader, and 2) don't label your content thought leadership. The former is more rigid than the latter.

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Thought Leadership, Like Sales, Should Start Early and End Late ...

Thought Leadership, Like Sales, Should Start Early and End Late ... | Cogitation Supremacy | Scoop.it
Thought leadership isn't just a top-of-the-funnel asset aimed at building reputation and awareness. It also has a role in the later stages of the sales process.
Ryan Hines's insight:

ITSMA offers an interesting look at the (self-reported) difference between sales people who think their good or bad at using thought leadership materials to sell. Those that do well, use TL content throughout the sales relationship, while the others tend only to use TL early on.

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How to become a thought leader

How to become a thought leader | Cogitation Supremacy | Scoop.it
How to become a thought leader Real Business Wikipedia defines a thought leader as “an individual or firm that is recognized as an authority in a specialised field and whose expertise is sought and often rewarded.” A recent article in Forbes...
Ryan Hines's insight:

I ususally steer clear of the 'how-to' articles, but I was drawn to Charlie's concept of "communications philanthropy."

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Why the Most Successful Leaders Are Givers

Why the Most Successful Leaders Are Givers | Cogitation Supremacy | Scoop.it
Inc. editor-at-large Leigh Buchanan talks to organizational psychologist Adam Grant about his new book, Give and Take: A Revolutionary Approach to Success. (Servant Leadership > Thought Leadership?
Ryan Hines's insight:

Fascinating discussion around a new book on the link between being a 'giver' (or at least acting like one), being a leader, and long-term success. There's a whole set of implications for thought leadership, content marketing, and more.

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The Narrowcast Approach to Newsjacking: Creating Content for Niches

The Narrowcast Approach to Newsjacking: Creating Content for Niches | Cogitation Supremacy | Scoop.it
Creating content that’s tied to a specific news event — sometimes known as newsjacking — is an established way to give content a boost in the search rankings. Done correctly, it can be like being in a glider that hits an updrafting thermal.
Ryan Hines's insight:

A new term for an old tactic: staying on top of industry developments that impact your audience.

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How PMG positioned itself as a thought leader

How PMG positioned itself as a thought leader | Cogitation Supremacy | Scoop.it
How PMG positioned itself as a thought leader
BtoB Magazine
The company enlisted Atlanta-based agency Arketi Group to help it develop a thought leadership initiative that would bring attention to its brand and establish its voice in the marketplace.
Ryan Hines's insight:

Sometimes it's helpful to spend time with a simple case study.

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B2B Marketing Doesn't Have To Be Boring: 3 Companies That Effectively Add Humor To Their Marketing Mix

B2B Marketing Doesn't Have To Be Boring: 3 Companies That Effectively Add Humor To Their Marketing Mix | Cogitation Supremacy | Scoop.it
B2B Marketing Doesn't Have To Be Boring: 3 Companies That Effectively Add ...
Forbes
But when I started writing this post about using humor in marketing campaigns it struck me that it hasn't been done that often or that well by brands.
Ryan Hines's insight:

Great videos.

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5 Tips on How to Become a Thought Leader - Business 2 Community

5 Tips on How to Become a Thought Leader - Business 2 Community | Cogitation Supremacy | Scoop.it
Great article by @C3Workplace | Thought leadership is a journey not a destination! http://t.co/hLyQ8s7mQ2
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Digital Marketing Files: 6 Annoying Buzzwords for B2B Marketers

Digital Marketing Files: 6 Annoying Buzzwords for B2B Marketers | Cogitation Supremacy | Scoop.it

"Digital Marketing Files: 6 Annoying Buzzwords for B2B Marketers
CMSWire David McGuire, the founder of Lungfish, a B2B copywriting agency, works on client marketing content and ghost blogs for a number of agency heads."

Ryan Hines's insight:

As promised, all 6 words are cringe-worthy.

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Gaining thought leadership can lead to more invitations to tender, new survey finds

"Nearly three-quarters of UK businesses are more likely to invite tenders from companies that are recognised as experts and 'thought leaders' in their market - provided the content they publish is authoritative and genuinely informative and credible."

Ryan Hines's insight:

Evidence that independent, quality thought leadership contributes to a company's reputation building--opening the door to new commercial opportunities.

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The world’s most influential management thinker?

The world’s most influential management thinker? | Cogitation Supremacy | Scoop.it
Innovation and strategy gurus earn seven of the top 10 spots in this year's Thinkers50 ranking.
Ryan Hines's insight:

Recent Thinkers50 biennial survey results--one of the few public efforts to identify thought leaders amongst the large field of management gurus.  

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How B2B companies talk past their customers | McKinsey & Company

How B2B companies talk past their customers | McKinsey & Company | Cogitation Supremacy | Scoop.it
New research shows there’s a surprising gap between the brand messages that suppliers offer to customers and what their customers really want to know. A McKinsey Quarterly article.
Ryan Hines's insight:

A fascinating look at how top executives evaluate brand strengths of providers--and how these providers are way out in left field talking about other things.

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Everything We Thought We Knew About B-to-B Marketing Is Wrong

Everything We Thought We Knew About B-to-B Marketing Is Wrong | Cogitation Supremacy | Scoop.it
What company do customers feel most connected to emotionally? Apple? Nope. Amazon? Sorry. It must be Nordstrom then, right? Not even close.
Ryan Hines's insight:

It's not every day that an article lives up to it's title. Astonishing research about emotional connection of b2b buyers. Read it twice, then apply it.

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A Thought Leadership Strategy Where Content Supports True Innovation

A Thought Leadership Strategy Where Content Supports True Innovation | Cogitation Supremacy | Scoop.it
Thought leadership strategy is a common component of content marketing — and for good reason. It’s true that thought leaders tend to be the most successful professionals in their fields, and thus exert the most influence over potential followers.
Ryan Hines's insight:

Interesting to see thought leadership AND the role of content tackled in the same breathe.

 

It's also good to see an innovation adoption lifecycle. It begs the question--do ideas really travel through a population in a bell curve fashion? Rogers' model intially related more to agriculture and medicine--and an overyly simplistic one-way model of communication.

 

Also, for readers following the Rodin metaphor--the Thinker was one element of a larger work entitled The Gates of Hell--which might explain why he sits in a somewhat uncomfortable position. But if it gets your thought leadership going down new, exciting paths, then just roll with it.

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