Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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Thought Leadership Requires A Little Thought

Thought Leadership Requires A Little Thought | Cogitation Supremacy | Scoop.it

"Thought leadership is not about being the smartest guy in the room, and it’s not about feeding the egos of internal constituents."

Ryan Hines's insight:

Ha ha ha--always nice to see a good rant. Well done, Jeff.

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A Liberal Decalogue: Bertrand Russell’s 10 Commandments of Teaching

A Liberal Decalogue: Bertrand Russell’s 10 Commandments of Teaching | Cogitation Supremacy | Scoop.it

"Never try to discourage thinking for you are sure to succeed."

British philosopher, mathematician, historia

Ryan Hines's insight:

What do Russell's guidelines for teaching have to do with thought leadership? A lot, since your content should be educational and your credbility impeccable.

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Ma. de Lourdes Garcia's curator insight, August 20, 2013 8:08 PM

Wow y vieniendo de este Filosofo me fascina esto

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The Essence of Thought Leadership in a Cluttered Digital World

The Essence of Thought Leadership in a Cluttered Digital World | Cogitation Supremacy | Scoop.it
What is the essence of thought leadership in a crowded and cluttered digital world?
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Content Marketing Writing: How to Write Thought Leadership Articles

Content Marketing Writing: How to Write Thought Leadership Articles | Cogitation Supremacy | Scoop.it
I reread the email three times from the brand representative. I drafted at least two different versions of polite responses turning down the project. In the assignment letter, she had instructed that my next blog post be a “thought ...
Ryan Hines's insight:

A personal account along with tips from a professional writer on how she succesfully tackled her first thought leadership assignment. It's good to remember that thought leadership starts with very basic steps, and that anyone can give it a go.

 

Photo: Ildar Sagdejev via Wikimedia Commons

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Thought Followship Marketing Results in Thought Leadership - Huffington Post

Thought Followship Marketing Results in Thought Leadership - Huffington Post | Cogitation Supremacy | Scoop.it

Thought Followship Marketing Results in Though Leadership

 

Over 90 percent of B2B marketers are using content marketing right now, with 54 percent planning to spend even more on it as 2013 progresses, notes a recent report from Content Marketing Institute. And a large part of those dollars are aimed at building a compelling thought leadership platform, which is akin to eating dessert before dinner because followship comes first.

Ryan Hines's insight:

While followship may not be the next blockbuster neologism, Diane Primo makes a good point. Namely, your content marketing will be much more successful if you focus on the audience, and less on yourself.

 

Photo: D. Hilgart via Flickr

D.Hilgart

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Constance S. Ward's curator insight, June 30, 2013 11:30 AM

An interesting article on Thought Leadership and Thought Followship

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Let’s be honest about thought leadership

Let’s be honest about thought leadership | Cogitation Supremacy | Scoop.it
The term ‘thought leadership’ is used by marketing teams on a daily basis as they strive to cut through the noise in the industry. The challenge is to...
Ryan Hines's insight:

A good reminder that honesty goes a long way in building credibility, plus a look at several format options.

 

 

Photo: Agence de Presse Meurisse via Bibliothèque nationale de France.

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How to Spark a Meaningful Connection Through B2B Content

How to Spark a Meaningful Connection Through B2B Content | Cogitation Supremacy | Scoop.it
From trash to technological treasure
Meet Kelvin Doe, otherwise known as DJ Focus. Kelvin is a 15-year-old boy from Sierra Leone who wanted to be a DJ so badly that he decided to build his own radio station from electronics scraps he found in trash.
Ryan Hines's insight:

A good cause marketing idea. The world could use more of these.

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Thought Leadership Content: The Art of the Charticle

Thought Leadership Content: The Art of the Charticle | Cogitation Supremacy | Scoop.it
Business 2 Community
Thought Leadership Content: The Art of the Charticle
Business 2 Community
The charticle is singular in focus and offers a great opportunity for expressing a succinct thought leadership point of view on a relevant bit of data.
Ryan Hines's insight:

I wasn't familiar with the term "charticle" before reading this post. Now that I am, I think there is a lot to be said for making content as accessible as possible.

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5 Reasons Your Company Blog Fails at Thought Leadership - CMSWire

5 Reasons Your Company Blog Fails at Thought Leadership - CMSWire | Cogitation Supremacy | Scoop.it
CMSWire
5 Reasons Your Company Blog Fails at Thought Leadership - CMSWire
CMSWire
Any B2B marketer worth her salt can list the many benefits of blogging — search engine optimization, social media engagement, audience development and brand building.
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Constance S. Ward's curator insight, April 30, 2013 2:12 PM

Actually this article offers 5 good ways to improve your company's blogs!

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A Guide to Creating a Thought Leadership Campaign

A Guide to Creating a Thought Leadership Campaign | Cogitation Supremacy | Scoop.it
Establishing thought leadership is a common objective. Although it is often a long-term initiative, here is one way to start with a three month campaign.
Ryan Hines's insight:

A very exhaustive list of steps (18!) to build out a company's thought leadership. Note that having an expert is optional (Step 2)--it's good enough to have a spokesperson that can fake it. An honest and useful roadmap.

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How To Be A Thought Leader In Your Industry: A B2B Marketer's Guide - Business 2 Community

How To Be A Thought Leader In Your Industry: A B2B Marketer's Guide - Business 2 Community | Cogitation Supremacy | Scoop.it
How To Be A Thought Leader In Your Industry: A B2B Marketer's Guide
Business 2 Community
Thought leadership is a different beast from the realm of product-pushing press releases, and company-sponsored magazine editorials.
Ryan Hines's insight:

Good how-to's for beginners. Having expert knowledge or a competitive advantage doesn't hurt in the quest to attain thought leader status.

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Competing on Thought Leadership: The Seven Hallmarks of Compelling Intellectual Capital | The Bloom Group

Competing on Thought Leadership: The Seven Hallmarks of Compelling Intellectual Capital | The Bloom Group | Cogitation Supremacy | Scoop.it
RT @randydeutsch: The Seven Hallmarks of Thought Leadership http://t.co/nX4yTu0X
Ryan Hines's insight:

A good checklist for formulating a unique and relevant voice for thought leadership.

 

Photo credit: Library and Archives Canada via Flickr

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Thought Leadership Does Not Create Differentiation - Business 2 Community

Thought Leadership Does Not Create Differentiation - Business 2 Community | Cogitation Supremacy | Scoop.it
Business 2 Community Thought Leadership Does Not Create Differentiation Business 2 Community During a recent round of research on thought leadership I encountered an article that a B2B marketing firm created several years ago that encouraged...
Ryan Hines's insight:

Thought leadership is no panacea. Your brand needs an identity and the ability to effectively communicate its strenghts/competitive advantage--which will make your thought leadership even more powerful.

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How Thought Leadership Can Help B2B Companies Avoid The RFP Process

How Thought Leadership Can Help B2B Companies Avoid The RFP Process | Cogitation Supremacy | Scoop.it
With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle.
Ryan Hines's insight:

A well-researched blog entry that goes beyond the insight at the halfway mark on the opportunity to avoid the RFP process.

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Why You Should Stop Selling Solutions

Why You Should Stop Selling Solutions | Cogitation Supremacy | Scoop.it
Liked the thought leadership suggestion: Why You Should Stop Selling Solutions http://t.co/QmJT63lCRI
Ryan Hines's insight:

Interesting to consider that solution-selling, which was meant to boost margins and build more close-knit client relationships, has in fact pushed providers into canned product price competition.

If solutions aren't working, how can high-margin partnerships thrive? Richard Fouts points to a number of complementary efforts, including consultative selling and, yes, thought leadership.

 

Photo credit: Qfamily via Flickr

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Sharrock's curator insight, September 11, 2013 12:44 PM

from the article: " Focus on outcomes, experiences and buyer stories that reveal how you supported the customer’s business outcomes, especially those of a strategic nature."

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6 Ways To Go From Anonymous Hermit To Thought Leader - Fast Company

6 Ways To Go From Anonymous Hermit To Thought Leader - Fast Company | Cogitation Supremacy | Scoop.it
Fast Company
6 Ways To Go From Anonymous Hermit To Thought Leader
Fast Company
So, how do you get people to feel comfortable with your company--even if you're a small business in your industry and not the market leader?
Ryan Hines's insight:

Not sure how many hermits, either anonymous or well-known, are currently searching for tips on how to become a thought leader. For those of you out there, this is a must-read.

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Constance S. Ward's curator insight, July 19, 2013 1:04 AM

A "must read" about punching above your weight as a thought leader

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How to Write a Great Thought Leadership Blog Post

How to Write a Great Thought Leadership Blog Post | Cogitation Supremacy | Scoop.it
Read witty, thought-provoking marcom blog posts from Content Bureau marcom writers, editors, designers, partners, and clients. (RT @HappyAbout: How do you write a "Great" Thought Leadership blog post?
Ryan Hines's insight:

This piece from a real live content practitioner narrows in on tips for executing a blog post. One key element I would add: always have a visual.

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Constance S. Ward's curator insight, July 5, 2013 8:43 AM

If you're not already blogging as a thought leader, "do catch up"! This article will tell you how...

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Thought Leadership: Caveat Emptor

Thought Leadership: Caveat Emptor | Cogitation Supremacy | Scoop.it
Thought Leadership: Caveat Emptor - #BetterIdeas http://t.co/tvqNNVQsV0
Ryan Hines's insight:

Buyer (or in this case, audience) beware of nonsense spouted by the uninformed. Words to live by.

 

Photo: Flickr via Tim Greene.

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Why SEO May Be Irrelevant When It Comes to B2B Thought Leadership

Why SEO May Be Irrelevant When It Comes to B2B Thought Leadership | Cogitation Supremacy | Scoop.it
It had potential to be the biggest long-term project in the history of an engineering firm that had seen more than its share of impressive projects.
Ryan Hines's insight:

A good reminder about the importance of choosing the right channels, particularly for 'complex' or B2B transactions.

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How to Identify a Wannabe Thought Leader - Mashable

How to Identify a Wannabe Thought Leader - Mashable | Cogitation Supremacy | Scoop.it
How to Identify a Wannabe Thought Leader - Mashable Mashable The Wikipedia story about thought leadership, you'll find it everywhere, is that the term was coined by strategy+business editor-in-chief Joel Kurtzman, who in 1994 anointed interview...
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Why Finance and Content Marketing Go Great Together

Why Finance and Content Marketing Go Great Together | Cogitation Supremacy | Scoop.it
Companies like Goldman Sachs and CIT were publishers long before it became fashionable.
Ryan Hines's insight:

A topic very close to my heart.

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The key to thought leadership | LEWIS PR

The key to thought leadership | LEWIS PR | Cogitation Supremacy | Scoop.it
Although many brands have the potential to be a thought leader, only some actually succeed and few are able to maintain it. Which poses the question: why is it so difficult to become a thought leader?

Via YSC Online
Ryan Hines's insight:

Richard Verbeek puts forward an interesting idea that some companies start with a vision while others seize an opportunity. He sets out what it takes for companies (the majority, in my view, that are on the sidelines) to move towards that 'vision-thingy'.

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Is Thought Leadership The Future of Marketing? | B2B Marketing Insider

Is Thought Leadership The Future of Marketing? | B2B Marketing Insider | Cogitation Supremacy | Scoop.it
Do you have a thought leadership platform? Read my latest interview which suggests Thought Leadership may be the key to the future of marketing.
Ryan Hines's insight:

With so many firms committed to becoming thought leaders, it's time to up the ante. An interview with Dr Liz Alexander.

 

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Thought Leadership is NOT Content Marketing - Business 2 Community

Thought Leadership is NOT Content Marketing - Business 2 Community | Cogitation Supremacy | Scoop.it
Thought Leadership is NOT Content Marketing
Business 2 Community
Since thought leadership has been a business buzzword since the 1990s, I assumed that virtually everyone in the business world knew what it meant.
Ryan Hines's insight:

I fully agree  that thought leadership must accomplish at least one of the six items you list. However, I take a different view on how thought leadership fits with content marketing. Once thought leadership sets out content that contains fresh insights or innovative solutions (again, not a product push), that material must be communicated across a range of channels that include white papers, eBooks, articles and blog posts, etc. In my view, thought leadership is a high-end niche within content marketing.

 

From a practictioner’s perspective, an organization has to adopt a content marketing strategy upfront, and then decide whether to pursue a thought leadership approach or a more run-of-the-mill content production/curation strategy (not that these are exclusive). Obviously, the former is more resource intensive and has a better potential payoff for the organization and its clients. Nonetheless, the tools are the same–it’s all content marketing (even if the term du jour is overused).

 
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A trustworthy method for the new thought leadership model

A trustworthy method for the new thought leadership model | Cogitation Supremacy | Scoop.it
The humour in this Dilbert cartoon - the boss talking about blogging his thoughts about his business when in reality it will be his employee doing the thinking and the writing - is a simple but good reminder that expressing opinion online is a lot...
Ryan Hines's insight:

Sad but too often true.

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