About 8 in 10 B2B firms use insights when crafting their collateral, reports Corporate Visions in a survey of roughly 400 B2B marketers and salespeople worldwide. But what types of insights are they using - and where do they come from?
Ryan Hines's insight:
Survey uses marketers' opinion as proxy for effectiveness, so it may reflect inaccurate but commonly-held views. One of the rare times I've seen a breakdown of different types of insights. Could be a useful categorization.
Hotelier Middle East VIDEO: Hilton launches thought leadership series Hotelier Middle East A new series of thought leadership videos has been launched by Hilton Worldwide, featuring contributions from leading industry figures.
Ryan Hines's insight:
It's hard to describe how entertained I am by the fact that this exists: Hilton has launched "HED talks" modeled (at least loosely) on TED talks, leveraging the look and feel, mirroring the logo, etc. At the same time I must admit that it's a rather clever way to position the firm as a thought leader.
So, you’re full of information and have a dramatic story for your audience? Good. But here’s the harsh truth: every bit of knowledge in the whole world is completely meaningless if you don’t do this one thing.
Technical writing is like copywriting’s old, boring uncle. In the communicative garden party that is online content, Copywriting gets everyone a drink and socializes, while Technical Writing runs the grill and feeds all the guests.
Seven Mistakes That Derail Thought Leaders Forbes Becoming a so-called 'thought leader' is all the rage; now, everybody wants to be a speaker, build an easy revenue stream, write a book and change the world.
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