Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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Why Thought Leadership sucks (#3 of 5 Marketing Tactics that suck)

Why Thought Leadership sucks (#3 of 5 Marketing Tactics that suck) | Cogitation Supremacy | Scoop.it
In the dull minds of tickbox marketing people (who will not be reading this blog) the advantage of Thought Leadership is the same as the advantage of Media Relations – ‘free advertising’. What coul...
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A demo on how stirring controversy grabs attention. In this view, good thought leadership is a gutsy and risk-embracing endeavor. 

Perhaps it's time to abandon the lukewarm middle ground and start polarizing the discussion--that should get people to sit up and notice, right?

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Top 5 Thought Leadership Articles of 2012

Top 5 Thought Leadership Articles of 2012 | Cogitation Supremacy | Scoop.it

Whether you've set a New Years resolution to adopt a thought leadership strategy or simply enjoy a quick refresher, here are the top 5 thought leadership articles of 2012.

Ryan Hines's insight:

With 2013 around the corner, I've dug through my curated clippings in order to select the best, most instructive or otherwise interesting articles on thought leadership.

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How to Market Against Competitors Using Thought Leadership

How to Market Against Competitors Using Thought Leadership | Cogitation Supremacy | Scoop.it
How do you openly market against competitors? Rise above the attacks and lead the conversation in your industry, says Geoff Livingston.

 

Geoff Livingston explains why firms should lead the coversation through a thought leadership program that hinges on your clients needs.

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7 Things Thought Leaders Know That You Don't

7 Things Thought Leaders Know That You Don't | Cogitation Supremacy | Scoop.it
They’re that special group of people who consistently produce innovative ways of thinking.

 

Dan Martell provides a thoughtful post on seven traits that set thought leaders apart.

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How To Write Thought-Leadership Pieces That Get Published And Don't Make Editors Want To Die

How To Write Thought-Leadership Pieces That Get Published And Don't Make Editors Want To Die | Cogitation Supremacy | Scoop.it
If entrepreneurship is, as Harvard professor Howard Stevenson calls it, “the pursuit of opportunity without regard to resources currently controlled,” then business builders have a lot in common with journalists.

 

As Shane Snow points out, it's important that your content doesn't make editors want to die--zombie editors are notoriously difficult to work with.

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White paper marketing: Walk a fine line - Susan Weiner's Blog on Investment Writing

White paper marketing: Walk a fine line - Susan Weiner's Blog on Investment Writing | Cogitation Supremacy | Scoop.it
Investment, wealth management, and financial planning firms agree that white papers are useful marketing tools.

 

A very useful post--I often have colleagues in the financial services sector asking what exactly a white paper is. Susan Weiner does a great job of highlighting the key elements of what goes into a white paper, and, importantly, what does NOT.

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Small brands can: building business with thought leadership | Marketwire blog

Small brands can: building business with thought leadership | Marketwire blog | Cogitation Supremacy | Scoop.it
Wondering what this is? This is a sketch of a panel recently held by Marketwire.

 

One picture says it all.


Via zendreamer, Fred Zimny
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How To Become A Thought Leader In Your Industry

How To Become A Thought Leader In Your Industry | Cogitation Supremacy | Scoop.it
A sales guru gives his best advice for becoming known as an expert in your field.

 

Vivian Giang quizzes Dan Waldschmidt for tips on how to establish yourself as a thought leader.

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Thought Leadership/Content Marketing: Nothing to Fear But Fear Itself | Business 2 Community

Thought Leadership/Content Marketing: Nothing to Fear But Fear Itself | Business 2 Community | Cogitation Supremacy | Scoop.it
I speak to a lot of people who tell me they believe Thought Leadership or Content Marketing would benefit their business significantly.

 

John Hayes challenges four tired excuses.

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5 Top Features of Thought Leadership Marketing Websites

5 Top Features of Thought Leadership Marketing Websites | Cogitation Supremacy | Scoop.it
The first question that you need to ask yourself is: ?Is a thought leadership website any different than any other type of website??

 

Dana VanDen Heuvel asks an interesting question that deserves an answer. In a quick comparison of these 'thought leadership' websites versus one that sells "stuff" (Amazon), there is a clear difference.

 

In fact, the key difference is that thought leadership sites feature content rather than product. So yes, there is a difference--although no, it's not particularly surprising. Videos, social sharing and blogs get more attention when the message is the product.

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Don't Be A Power Hog: How Sharing Information, Time, And Authority Makes You A Better Leader

Don't Be A Power Hog: How Sharing Information, Time, And Authority Makes You A Better Leader | Cogitation Supremacy | Scoop.it

"Being generous can mean sharing your feedback, your knowledge, and your credit with people--but most importantly, it can mean the difference between a good leader and a great one."

 

Erika Anderson shares her view on how to be a generous leader. It's no suprise that being helpful and open towards others is a powerful way to gain credibility and form effective relationships. While this relates primarily to internal management of a company (or other organization), there are clear lessons to be drawn from it that companies can apply to communications with the external world:

 

1. Be helpful - offer something of value that allows others (i.e. your audience) to succeed;

2. Be honest - build credibility by being accurate and willing to confront the good and the bad;

3. Be proactive - your audience will need time to absorb and act upon your message.

 

Show your organization's generosity by keeping these 3 elements in mind when creating thought leadership content.

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So, LinkedIn Says You’re Not a Thought Leader? | InkHouse

So, LinkedIn Says You’re Not a Thought Leader? | InkHouse | Cogitation Supremacy | Scoop.it
With hundreds of definitions swarming around the phrase “thought leader” it can be hard to define for some.

 

For those of us that didn't make the cut as LinkedIn-appointed 'influencers,' Caroline Farhat provides three useful ways to take advantage of the newthought leader feature.

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Creepy Robots, Angry Audiences: Ads Disguised as Content Mislead, Annoy - eMarketer

Creepy Robots, Angry Audiences: Ads Disguised as Content Mislead, Annoy - eMarketer | Cogitation Supremacy | Scoop.it

Why is "almost" so aggravating?

 

These stats from eMarketer show that web surfers find advertising parading as content misleading. Sponsored video ads that falsely appear to be content (read user-generated or genuine) top the deception list.

 

This may suggest that the more advertising fodder mimics "real" content; the more negative the audience reaction. In the field of robotics there's a similar phenomenon: the uncanny valley.

 

Uncanny valley explained

A human observer feels more empathy for robots as they become more life-like up to a certain point. Stuffed animals are cuter than industrial robots. As the robot's appearance approaches the most human-like, empathy quickly gives way to strong revulsion. People are creeped out by robots that look "almost human."

 

Some draw upon human evolution to explain the uncanny valley. With advertising, it may not be as complex. When someone expects interesting content and gets an advert instead, they likely feel harassed and deceived.

 

Photo credit: Tom Woodward via Flickr

 

 

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How to Become an Influential Writer in the Age of Author Rank

How to Become an Influential Writer in the <br />Age of Author Rank | Cogitation Supremacy | Scoop.it
Let’s admit it. Sometimes it feels like everything has been written already. There’s too much information on the web. How can you write original
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Thought leaders have two options: master the written word or hire someone who does. Henneke over at copyblogger offers 5 ways to become an influential marketer through better writing and idea generation. Great stuff.

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The Golden Rules Of Creating Thoughtful Thought Leadership

The Golden Rules Of Creating Thoughtful Thought Leadership | Cogitation Supremacy | Scoop.it
Firms large and small want to be thought leaders. Thought leadership extends from strategic differentiation, a proof point, a demonstration of differentiation.
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A must-read set of golden rules from Daniel W. Rasmus. One of the best pieces on thought leadership that I've seen in a long time.

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How to plan a thought leadership programme | b2bmarketing.net

How to plan a thought leadership programme | b2bmarketing.net | Cogitation Supremacy | Scoop.it
Understanding what you hope to achieve from thought leadership is critical...

 

Make a plan, determine how you want to impact your audience and make it happen.

 

Photo: fsse8info via Flickr

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B2B Clients Are People, Too - B2B Content Marketing Tips

B2B Clients Are People, Too - B2B Content Marketing Tips | Cogitation Supremacy | Scoop.it

In B2B selling, prospecting leading firms and their management can be intimidating, but it doesn’t have to be. Content marketing can be successful--provided that you have a realistic picture of your target audience.

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Benchmarking for Content Marketing | Getting Started

Benchmarking for Content Marketing | Getting Started | Cogitation Supremacy | Scoop.it
Keeping up with competitors' marketing and thought leadership activities is essential. Here's how to get started with benchmarking for content marketing.

 

Content benchmarking is important and relatively easy to do. Most (though surprisingly not all) competitors and industry players equip their sites with RSS feeds. An initial time investment to set up a reader for automatic updates takes the legwork out of the equation.

 

When analyzing what's been produced, it's useful to start with who's saying what, and how they say it. That can generate ideas on new tactics, formats, positioning etc.

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All businesses will be social enterprises, says Institute of Directors leader

All businesses will be social enterprises, says Institute of Directors leader | Cogitation Supremacy | Scoop.it
As funding, and money from government continues to be cut, business is going to have to step up to the mantle and be part of the solution, says Institute of Director's Alex Mitchell...

 

Challenge existing models, find novel ways to address longstanding issues--fine ways to cut a path to thought leadership.

 

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New Study Reveals: Content is King… Not Social Media | Jeffbullas's Blog

New Study Reveals: Content is King… Not Social Media | Jeffbullas's Blog | Cogitation Supremacy | Scoop.it
A conversation I constantly have with my clients is how important unique great content is to  helping them "Getting Found Online" so when the study by "Online Publishers Association" came across my screen recently, it was good to find more hard numbers...
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The First Step in Devising a Thought Leadership Strategy: Sell It to Your CEO | The Bloom Group

The First Step in Devising a Thought Leadership Strategy: Sell It to Your CEO | The Bloom Group | Cogitation Supremacy | Scoop.it
Many firms are spending big $$ on thought leadership, but with no strategy. Here's the 1st step. My new blog post.

 

Great post from Bob Buday on getting buy-in for a thought leadership program.

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The 3 key challenges of leveraging your thought leadership internally

The 3 key challenges of leveraging your thought leadership internally | Cogitation Supremacy | Scoop.it
While your own people are your best thought leadership ambassadors, there are three challenges a company faces when driving the best possible outcomes for its thought leadership internally:

 

A good reminder that there are internal barriers to overcome before thought leadership reaches its intended external audience.


Via Richard Andrews
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Above and Beyond: A Killer Example of B2B Content Marketing at Work

Above and Beyond: A Killer Example of B2B Content Marketing at Work | Cogitation Supremacy | Scoop.it
Take a look at Eloqua's stellar content marketing program — and a few key learnings that can help you produce equally winning results.

 

Great post from Amanda Maksymiw on a company that's profiting from it's thought leadership because it's aligned with the business strategy and useful for the audience.

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How Thought Leadership Builds Brand Ambassadors | Sparksheet

How Thought Leadership Builds Brand Ambassadors | Sparksheet | Cogitation Supremacy | Scoop.it
In a competitive world, investing in thought leadership isn’t only about getting your brand attention from the outside. It also helps attract, retain and empower your own talent, explains communications consultant Craig Badings.

 

 

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10 Biggest Thought Leadership Blunders | The Bloom Group

10 Biggest Thought Leadership Blunders | The Bloom Group | Cogitation Supremacy | Scoop.it

The flipside of a "10 tips" post. Instinctively this negativity evokes fear (who wants to make mistakes with their thought leadership?). It opens the door for a follow-up on building a thought leadership platform that avoids the top 10 blunders (hint: it's an effective content marketing organization).

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