Thought leadership is about developing, packaging and communicating concepts, ideas, insights and solutions that will enhance the success of a select audience.
Ryan Hines's insight:
That's all it takes: just master public speaking. While it's correct to say that public speaking is chalk full of learnable skills, it's not easy. And mastering public speaking still isn't enough to attain thought leadership.
Furthermore, be wary of the legalistic 'hedging' terms hidden throughout, e.g. "one of the most potentially effectual distribution strategies for thought leadership content is public speaking." Translation: "one of the most" is not necessarily 'the most'; "potentially effectual" means 'maybe it works, maybe it doesn't'--to rephrase the whole thing "public speaking might work for you, but there are no guarantees."
IBM retains top spot in thought leadership rankings Consultant News Published today, the White Space report also found that most of the top five consulting firms for thought leadership remained unchanged.
While thought leadership is a very powerful business development strategy that has been embraced by accounting firms, weaknesses in developing meaningful content and faulty distribution results in a considerable waste of money.
The gender discrimination trial pitting Ellen Pao against her former venture capital employer is oddly focused on these two words.
Ryan Hines's insight:
Is failure to become a 'thought leader' just a flimsy excuse for sexism in hiring/firing practices? Judge and jury grapple with questions like what IS thought leadership, can it be learned, and how long does it take to become a thought leader.
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