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A 5-Step Technique for Producing Ideas circa 1939

A 5-Step Technique for Producing Ideas circa 1939 | Cogitation Supremacy | Scoop.it
"The habit of mind which leads to a search for relationships between facts becomes of the highest importance in the production of ideas."
Ryan Hines's insight:

Creativity is a must for successful thought leadership efforts. Step 4 of this 5-Step technique is by far my favorite--and the most difficult to replicate consisistently.

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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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Nominations for the Top 100 Thought Leaders in Trustworthy Business: 2014

Nominations for the Top 100 Thought Leaders in Trustworthy Business: 2014 | Cogitation Supremacy | Scoop.it
Nominations for the Top 100 Thought Leaders in Trustworthy Business: 2014
Ryan Hines's insight:

If you happen to have $99 sitting around gathering dust....

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Thought Leadership Blogging for Retirement Communities

Thought Leadership Blogging for Retirement Communities | Cogitation Supremacy | Scoop.it
Retirement communities should consider thought leadership blogging to build credibility and attract new residents.
Ryan Hines's insight:

TL is popping up everywhere--though there's a high probability that this is a push for content marketing and not genuine thought leadership.

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The Thought Leadership Funnel

The Thought Leadership Funnel | Cogitation Supremacy | Scoop.it
The Thought Leadership Funnel - StumbleUpon http://t.co/IGnABlGcMq
Ryan Hines's insight:

An interesting idea, though I'm not sure that all firms will find hit numbers that give them the same type of inverted funnel.

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Casey Hall on rebuilding Thomson Reuters' marketing blog for thought leadership

Casey Hall on rebuilding Thomson Reuters' marketing blog for thought leadership | Cogitation Supremacy | Scoop.it
From SocialMedia.org's Blog: Thomson Reuters' Casey Hall explains how he turned around their corporate blog by leveraging internal experts and social media.
Ryan Hines's insight:

Great example where educational content takes center stage. Added bonus: solid, measurable results.

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6 Key Business Goals Thought Leadership Will Help You Achieve

6 Key Business Goals Thought Leadership Will Help You Achieve http://t.co/atq7624YXN
Ryan Hines's insight:

The strength of this article lies not in the business 'goals' so much as the different parts of the business that stand to benefit from thought leadership.

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Behind The Scenes Of BlackRock's New Advisor Insight Center - Digital Marketing Strategy Blog

Behind The Scenes Of BlackRock's New Advisor Insight Center - Digital Marketing Strategy Blog | Cogitation Supremacy | Scoop.it
It’s been a while since a mutual fund or exchange-traded fund (ETF) company hosted somet...
Ryan Hines's insight:

A dedicated thought leadership platform from the biggest firm in asset management.

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Clueless About Technical Writing? Get Started With These Essential Tips

Clueless About Technical Writing? Get Started With These Essential Tips | Cogitation Supremacy | Scoop.it
Technical writing is like copywriting’s old, boring uncle.
In the communicative garden party that is online content, Copywriting gets everyone a drink and socializes, while Technical Writing runs the grill and feeds all the guests.
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Time to redefine thought leadership

Time to redefine thought leadership | Cogitation Supremacy | Scoop.it
Thought leadership content can’t come from the mind of a ghostwriter but that shouldn’t be an expectation in the first place. (Is is time to redefine 'thought leadership' content?
Ryan Hines's insight:

This article is less about redefining thought leadership and more about properly distinguishing between the role of a thought leader and a ghostwriter.

 

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Seven Mistakes That Derail Thought Leaders

Seven Mistakes That Derail Thought Leaders
Forbes
Becoming a so-called 'thought leader' is all the rage; now, everybody wants to be a speaker, build an easy revenue stream, write a book and change the world.
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Want to Be a Thought Leader? Here's How - Financial-Planning.com (blog)

Want to Be a Thought Leader? Here's How - Financial-Planning.com (blog) | Cogitation Supremacy | Scoop.it
Want to Be a Thought Leader? Here's How
Financial-Planning.com (blog)
The planning industry is full of buzzwords, particularly in marketing.
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Why Now Is the Time to Start Your Thought Leadership Strategy

Why Now Is the Time to Start Your Thought Leadership Strategy | Cogitation Supremacy | Scoop.it
Here's why companies dragging their feet on a thought leadership strategy are missing out on big opportunities.
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How NOT to Write a White Paper

How NOT to Write a White Paper | Cogitation Supremacy | Scoop.it
Your client has amassed a wealth of evidence in support of purchasing Solution A. The problem: you don’t offer Solution A. You have Solution B. You’re faced with having to engage the client in a di...
Ryan Hines's insight:

None of the DO's and all of the DON'T's for writing a white paper.

 

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Which Departments Contribute to Your Thought Leadership Budget?

Which Departments Contribute to Your Thought Leadership Budget? | Cogitation Supremacy | Scoop.it
This post was originally published on the Influence & Co.
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Philosopher kings

Philosopher kings | Cogitation Supremacy | Scoop.it
IT IS hard to rise to the top in business without doing an outward-bound course. You spend a precious weekend in sweaty activity—kayaking, climbing, abseiling and...
Ryan Hines's insight:

The Economist's proposal for attaining genuine thought leadership: spend more time studying the great thinkers.

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How Thought Leadership Beats Content Overload

How Thought Leadership Beats Content Overload | Cogitation Supremacy | Scoop.it
27,000,000 pieces of content are shared each day. If you let this statistic from Nielsen sink in, it feels overwhelming. It also seems absurd that the worl
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The Visible Expert℠: How Thought Leadership Marketing Can Help You Build Your Firm | Hinge

The Visible Expert℠: How Thought Leadership Marketing Can Help You Build Your Firm | Hinge | Cogitation Supremacy | Scoop.it
Discover groundbreaking research findings on how thought leadership marketing can help build and grow your firm in the new book, The Visible Expert.
Ryan Hines's insight:

Numbers to back the commonly understood path to thought leadership.

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Understanding the impact of thought leadership

Understanding the impact of thought leadership | Cogitation Supremacy | Scoop.it
Meet Joe, Joe is a senior executive in a large organisation, he’s also something of a McKinsey fan, write Fiona Czerniawska and Edward Haigh of Source.
Ryan Hines's insight:

Actual numbers on the effectiveness of consultants' thought leadership in reaching the C-suite.

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What Types of Insights-Based Content Do B2B Marketers Find Most Effective?

What Types of Insights-Based Content Do B2B Marketers Find Most Effective? | Cogitation Supremacy | Scoop.it
About 8 in 10 B2B firms use insights when crafting their collateral, reports Corporate Visions in a survey of roughly 400 B2B marketers and salespeople worldwide. But what types of insights are they using - and where do they come from?
Ryan Hines's insight:

Survey uses marketers' opinion as proxy for effectiveness, so it may reflect inaccurate but commonly-held views. One of the rare times I've seen a breakdown of different types of insights. Could be a useful categorization.

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5 Reasons You Need to Give Away The Recipe For Your Secret Sauce

5 Reasons You Need to Give Away The Recipe For Your Secret Sauce | Cogitation Supremacy | Scoop.it
Professional services firms must embrace giving away what they know through content marketing. Here's why.
Ryan Hines's insight:

Great points for anyone still hesitant to openly share their company's knowledge.

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Purpose-Driven Content Marketing: Brands That Give and Get

Purpose-Driven Content Marketing: Brands That Give and Get | Cogitation Supremacy | Scoop.it
Purpose-driven content marketing is a way for a business or brand to bond with a target audience based on their shared needs and interests — including interest in supporting a worthy cause.
Ryan Hines's insight:

Advocacy can be an important component of thought leadership. Here's a great article on firms that have used 'cause marketing' successfully.

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Consider the trusted resource

Consider the trusted resource | Cogitation Supremacy | Scoop.it
When you are a trusted resource, you will offer your fans more tips and tricks, answer direct questions and provide them with the information about the best uses for your products and services.
Ryan Hines's insight:

For Tracey, being a trusted resource trumps being a thought leader. I'm not convinced that the two are mutually exclusive.

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HED Talks: Hilton launches thought leadership series

HED Talks: Hilton launches thought leadership series | Cogitation Supremacy | Scoop.it
Hotelier Middle East
VIDEO: Hilton launches thought leadership series
Hotelier Middle East
A new series of thought leadership videos has been launched by Hilton Worldwide, featuring contributions from leading industry figures.
Ryan Hines's insight:

It's hard to describe how entertained I am by the fact that this exists: Hilton has launched "HED talks" modeled (at least loosely) on TED talks, leveraging the look and feel, mirroring the logo, etc. At the same  time I must admit that it's a rather clever way to position the firm as a thought leader.

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7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance

7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance | Cogitation Supremacy | Scoop.it
So, you’re full of information and have a dramatic story for your audience?
Good.
But here’s the harsh truth: every bit of knowledge in the whole world is completely meaningless if you don’t do this one thing.
Ryan Hines's insight:

A good set of tips for aspiring thought leaders

 

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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
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massimo scalzo's curator insight, July 27, 8:34 AM

Thank You Karen ! It's very very interesting !!!

Alain Theriault MBA's curator insight, July 29, 12:22 PM

the more information overload out there, the more it becomes important to be able to tell a memorable story!

Martin (Marty) Smith's curator insight, August 6, 4:09 PM

Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.

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Rethinking Thought Leadership to Cut Through the Digital Clutter

Rethinking Thought Leadership to Cut Through the Digital Clutter
Huffington Post
Twenty years ago, the term 'thought leader' began its journey into modern vernacular.
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