Although many brands have the potential to be a thought leader, only some actually succeed and few are able to maintain it. Which poses the question: why is it so difficult to become a thought leader?
Via YSC Online
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Rescooped by Ryan Hines from Business Psychology onto Thought Leadership: Cogitation Supremacy |
Scoop.it!
Via YSC Online
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
"Gratuitous, self-defeating and annoying overbranding by banks is aggravating the loss of trust from customers, but developing thought leadership may buck the trend while at the same time social-media marketing is slowly catching on in the highly regulated financial services industry."
Photo credit: Clive Darra via Flickr Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Richard Verbeek puts forward an interesting idea that some companies start with a vision while others seize an opportunity. He sets out what it takes for companies (the majority, in my view, that are on the sidelines) to move towards that 'vision-thingy'.