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The key to thought leadership | LEWIS PR

The key to thought leadership | LEWIS PR | Cogitation Supremacy | Scoop.it
Although many brands have the potential to be a thought leader, only some actually succeed and few are able to maintain it. Which poses the question: why is it so difficult to become a thought leader?

Via YSC Online
Ryan Hines's insight:

Richard Verbeek puts forward an interesting idea that some companies start with a vision while others seize an opportunity. He sets out what it takes for companies (the majority, in my view, that are on the sidelines) to move towards that 'vision-thingy'.

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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
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Five little rules for lean thought leadership

Five little rules for lean thought leadership | Cogitation Supremacy | Scoop.it
Don't think of thought leadership as rocket science — think of it as rocket fuel.
Ryan Hines's insight:

A good set of [small] guidelines to get started.

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Why brands make political statements now

Why brands make political statements now | Cogitation Supremacy | Scoop.it
In 1992, Michael Jordan declined to back civil rights leader Harvey Gantt in a Senate race against incumbent Republican Sen. Jesse Helms, a man who was by all accounts an unabashed racist.
Ryan Hines's insight:

In a break from the past, a majority of consumers now want brands to “stand up for what they believe politically, regardless of whether or not it is controversial.”

 

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Four Metrics to Help Gauge Your Brand’s Thought Leadership

How do you measure thought leadership? Here are four metrics you can start with.
Ryan Hines's insight:

Nothing wrong with these four metrics, except that they overlook the most obvious metric: does your audience consider you a trusted source of knowledge and insight, yes or no?

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Three Keys To Becoming A Thought Leader

Three Keys To Becoming A Thought Leader | Cogitation Supremacy | Scoop.it
Financial Advisor Magazine created exclusively for advisors by highly experienced editorial and publishing teams.
Ryan Hines's insight:

Thought leadership is easy--just do these 3 things. Also, make sure it's excellent, otherwise it won't work. Hmmm....

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Philosopher kings

Philosopher kings | Cogitation Supremacy | Scoop.it
IT IS hard to rise to the top in business without doing an outward-bound course. You spend a precious weekend in sweaty activity—kayaking, climbing, abseiling and...
Ryan Hines's insight:

The Economist's proposal for attaining genuine thought leadership: spend more time studying the great thinkers.

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How Thought Leadership Beats Content Overload

How Thought Leadership Beats Content Overload | Cogitation Supremacy | Scoop.it
27,000,000 pieces of content are shared each day. If you let this statistic from Nielsen sink in, it feels overwhelming. It also seems absurd that the worl
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The Visible Expert℠: How Thought Leadership Marketing Can Help You Build Your Firm | Hinge

The Visible Expert℠: How Thought Leadership Marketing Can Help You Build Your Firm | Hinge | Cogitation Supremacy | Scoop.it
Discover groundbreaking research findings on how thought leadership marketing can help build and grow your firm in the new book, The Visible Expert.
Ryan Hines's insight:

Numbers to back the commonly understood path to thought leadership.

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Understanding the impact of thought leadership

Understanding the impact of thought leadership | Cogitation Supremacy | Scoop.it
Meet Joe, Joe is a senior executive in a large organisation, he’s also something of a McKinsey fan, write Fiona Czerniawska and Edward Haigh of Source.
Ryan Hines's insight:

Actual numbers on the effectiveness of consultants' thought leadership in reaching the C-suite.

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What Types of Insights-Based Content Do B2B Marketers Find Most Effective?

What Types of Insights-Based Content Do B2B Marketers Find Most Effective? | Cogitation Supremacy | Scoop.it
About 8 in 10 B2B firms use insights when crafting their collateral, reports Corporate Visions in a survey of roughly 400 B2B marketers and salespeople worldwide. But what types of insights are they using - and where do they come from?
Ryan Hines's insight:

Survey uses marketers' opinion as proxy for effectiveness, so it may reflect inaccurate but commonly-held views. One of the rare times I've seen a breakdown of different types of insights. Could be a useful categorization.

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5 Reasons You Need to Give Away The Recipe For Your Secret Sauce

5 Reasons You Need to Give Away The Recipe For Your Secret Sauce | Cogitation Supremacy | Scoop.it
Professional services firms must embrace giving away what they know through content marketing. Here's why.
Ryan Hines's insight:

Great points for anyone still hesitant to openly share their company's knowledge.

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Purpose-Driven Content Marketing: Brands That Give and Get

Purpose-Driven Content Marketing: Brands That Give and Get | Cogitation Supremacy | Scoop.it
Purpose-driven content marketing is a way for a business or brand to bond with a target audience based on their shared needs and interests — including interest in supporting a worthy cause.
Ryan Hines's insight:

Advocacy can be an important component of thought leadership. Here's a great article on firms that have used 'cause marketing' successfully.

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Consider the trusted resource

Consider the trusted resource | Cogitation Supremacy | Scoop.it
When you are a trusted resource, you will offer your fans more tips and tricks, answer direct questions and provide them with the information about the best uses for your products and services.
Ryan Hines's insight:

For Tracey, being a trusted resource trumps being a thought leader. I'm not convinced that the two are mutually exclusive.

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HED Talks: Hilton launches thought leadership series

HED Talks: Hilton launches thought leadership series | Cogitation Supremacy | Scoop.it
Hotelier Middle East
VIDEO: Hilton launches thought leadership series
Hotelier Middle East
A new series of thought leadership videos has been launched by Hilton Worldwide, featuring contributions from leading industry figures.
Ryan Hines's insight:

It's hard to describe how entertained I am by the fact that this exists: Hilton has launched "HED talks" modeled (at least loosely) on TED talks, leveraging the look and feel, mirroring the logo, etc. At the same  time I must admit that it's a rather clever way to position the firm as a thought leader.

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Why Your Brand Should Speak Human

Why Your Brand Should Speak Human | Cogitation Supremacy | Scoop.it
Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to your blog, and a few lonely clicks from various calls-to-action.
Ryan Hines's insight:

In case anyone forgot....

 

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Are White Papers Dead?

Are White Papers Dead? | Cogitation Supremacy | Scoop.it
Content managers need to create a buffet of must-read pieces. They want to offer a smorgasbord of content that an audience can sample, savor and come back to for more.
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Thought Leadership Meets Moneyball in the 2014 World Series

Thought Leadership Meets Moneyball in the 2014 World Series | Cogitation Supremacy | Scoop.it

 

Michael Lewis, the financial journalist who became famous describing his experiences selling mortgage-backed bonds in Liar’s Poker in 1989, became more broadly famous with 2003’s Moneyball: The Art of Winning an Unfair Game. - See more at: http://bloomgroup.com/blogs/dave-rosenbaum/thought-leadership-meets-moneyball-2014-world-series?__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317#__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317Michael Lewis, the financial journalist who became famous describing his experiences selling mortgage-backed bonds in Liar’s Poker in 1989, became more broadly famous with 2003’s Moneyball: The Art of Winning an Unfair Game. - See more at: http://bloomgroup.com/blogs/dave-rosenbaum/thought-leadership-meets-moneyball-2014-world-series?__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317#__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317Michael Lewis, the financial journalist who became famous describing his experiences selling mortgage-backed bonds in Liar’s Poker in 1989, became more broadly famous with 2003’s Moneyball: The Art of Winning an Unfair Game. - See more at: http://bloomgroup.com/blogs/dave-rosenbaum/thought-leadership-meets-moneyball-2014-world-series?__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317#__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317Michael Lewis, the financial journalist who became famous describing his experiences selling mortgage-backed bonds in Liar’s Poker in 1989, became more broadly famous with 2003’s Moneyball: The Art of Winning an Unfair Game. - See more at: http://bloomgroup.com/blogs/dave-rosenbaum/thought-leadership-meets-moneyball-2014-world-series?__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317#__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317

Michael Lewis, the financial journalist who became famous describing his experiences selling mortgage-backed bonds in Liar’s Poker in 1989, became more broadly famous with 2003’s Moneyball: The Art of Winning an Unfair Game.

Ryan Hines's insight:

A good point about the shelf-life of thought leadership with a nod to my hometown team, the KC Royals.

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Nominations for the Top 100 Thought Leaders in Trustworthy Business: 2014

Nominations for the Top 100 Thought Leaders in Trustworthy Business: 2014 | Cogitation Supremacy | Scoop.it
Nominations for the Top 100 Thought Leaders in Trustworthy Business: 2014
Ryan Hines's insight:

If you happen to have $99 sitting around gathering dust....

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Thought Leadership Blogging for Retirement Communities

Thought Leadership Blogging for Retirement Communities | Cogitation Supremacy | Scoop.it
Retirement communities should consider thought leadership blogging to build credibility and attract new residents.
Ryan Hines's insight:

TL is popping up everywhere--though there's a high probability that this is a push for content marketing and not genuine thought leadership.

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The Thought Leadership Funnel

The Thought Leadership Funnel | Cogitation Supremacy | Scoop.it
The Thought Leadership Funnel - StumbleUpon http://t.co/IGnABlGcMq
Ryan Hines's insight:

An interesting idea, though I'm not sure that all firms will find hit numbers that give them the same type of inverted funnel.

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Casey Hall on rebuilding Thomson Reuters' marketing blog for thought leadership

Casey Hall on rebuilding Thomson Reuters' marketing blog for thought leadership | Cogitation Supremacy | Scoop.it
From SocialMedia.org's Blog: Thomson Reuters' Casey Hall explains how he turned around their corporate blog by leveraging internal experts and social media.
Ryan Hines's insight:

Great example where educational content takes center stage. Added bonus: solid, measurable results.

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6 Key Business Goals Thought Leadership Will Help You Achieve

6 Key Business Goals Thought Leadership Will Help You Achieve http://t.co/atq7624YXN
Ryan Hines's insight:

The strength of this article lies not in the business 'goals' so much as the different parts of the business that stand to benefit from thought leadership.

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Behind The Scenes Of BlackRock's New Advisor Insight Center - Digital Marketing Strategy Blog

Behind The Scenes Of BlackRock's New Advisor Insight Center - Digital Marketing Strategy Blog | Cogitation Supremacy | Scoop.it
It’s been a while since a mutual fund or exchange-traded fund (ETF) company hosted somet...
Ryan Hines's insight:

A dedicated thought leadership platform from the biggest firm in asset management.

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Clueless About Technical Writing? Get Started With These Essential Tips

Clueless About Technical Writing? Get Started With These Essential Tips | Cogitation Supremacy | Scoop.it
Technical writing is like copywriting’s old, boring uncle.
In the communicative garden party that is online content, Copywriting gets everyone a drink and socializes, while Technical Writing runs the grill and feeds all the guests.
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Time to redefine thought leadership

Time to redefine thought leadership | Cogitation Supremacy | Scoop.it
Thought leadership content can’t come from the mind of a ghostwriter but that shouldn’t be an expectation in the first place. (Is is time to redefine 'thought leadership' content?
Ryan Hines's insight:

This article is less about redefining thought leadership and more about properly distinguishing between the role of a thought leader and a ghostwriter.

 

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Seven Mistakes That Derail Thought Leaders

Seven Mistakes That Derail Thought Leaders
Forbes
Becoming a so-called 'thought leader' is all the rage; now, everybody wants to be a speaker, build an easy revenue stream, write a book and change the world.
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