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Thought Leadership is NOT Content Marketing - Business 2 Community

Thought Leadership is NOT Content Marketing - Business 2 Community | Cogitation Supremacy | Scoop.it
Thought Leadership is NOT Content Marketing
Business 2 Community
Since thought leadership has been a business buzzword since the 1990s, I assumed that virtually everyone in the business world knew what it meant.
Ryan Hines's insight:

I fully agree  that thought leadership must accomplish at least one of the six items you list. However, I take a different view on how thought leadership fits with content marketing. Once thought leadership sets out content that contains fresh insights or innovative solutions (again, not a product push), that material must be communicated across a range of channels that include white papers, eBooks, articles and blog posts, etc. In my view, thought leadership is a high-end niche within content marketing.

 

From a practictioner’s perspective, an organization has to adopt a content marketing strategy upfront, and then decide whether to pursue a thought leadership approach or a more run-of-the-mill content production/curation strategy (not that these are exclusive). Obviously, the former is more resource intensive and has a better potential payoff for the organization and its clients. Nonetheless, the tools are the same–it’s all content marketing (even if the term du jour is overused).

 
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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Seven Mistakes That Derail Thought Leaders

Seven Mistakes That Derail Thought Leaders
Forbes
Becoming a so-called 'thought leader' is all the rage; now, everybody wants to be a speaker, build an easy revenue stream, write a book and change the world.
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Want to Be a Thought Leader? Here's How - Financial-Planning.com (blog)

Want to Be a Thought Leader? Here's How - Financial-Planning.com (blog) | Cogitation Supremacy | Scoop.it
Want to Be a Thought Leader? Here's How
Financial-Planning.com (blog)
The planning industry is full of buzzwords, particularly in marketing.
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Why Now Is the Time to Start Your Thought Leadership Strategy

Why Now Is the Time to Start Your Thought Leadership Strategy | Cogitation Supremacy | Scoop.it
Here's why companies dragging their feet on a thought leadership strategy are missing out on big opportunities.
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How NOT to Write a White Paper

How NOT to Write a White Paper | Cogitation Supremacy | Scoop.it
Your client has amassed a wealth of evidence in support of purchasing Solution A. The problem: you don’t offer Solution A. You have Solution B. You’re faced with having to engage the client in a di...
Ryan Hines's insight:

None of the DO's and all of the DON'T's for writing a white paper.

 

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Which Departments Contribute to Your Thought Leadership Budget?

Which Departments Contribute to Your Thought Leadership Budget? | Cogitation Supremacy | Scoop.it
This post was originally published on the Influence & Co.
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Becoming a Thought Leader Isn’t an Ego Play

Becoming a Thought Leader Isn’t an Ego Play | Cogitation Supremacy | Scoop.it
The post originally appeared on the Influence & Co.
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I agree that thought leadership should not be an ego play. Article includes 4 benefits of being a thought leader .

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The Future Of Thought Leadership

The Future Of Thought Leadership | Cogitation Supremacy | Scoop.it
The Future Of Thought Leadership
Forbes
In many ways, the international strategy consulting firm, McKinsey & Company intentionally or unintentionally led the way in developing thought leadership as a business development strategy.
Ryan Hines's insight:

A strongly misleading title that provides an interesting read nonetheless.

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The Best SEO, Social + Content Strategy: Thought Leadership

The Best SEO, Social + Content Strategy: Thought Leadership | Cogitation Supremacy | Scoop.it
I'm constantly recommending thought leadership as a marketing strategy and, frequently, getting a lot of pushback. It started when I was a consultant, but continues to this day.
Ryan Hines's insight:

A hipster dialogue worth reading

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5 Essential Thought Leadership Skills For Content Marketing Success

5 Essential Thought Leadership Skills For Content Marketing Success | Cogitation Supremacy | Scoop.it
There are a ton of people doing content marketing right now, but most of them aren’t thought leaders. Thought leaders aren’t just bloggers, or even the people speaking at conferences.
Ryan Hines's insight:

Agreed. These 5 attributes are prerequisites for thought leadership.

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The Big Difference Between Challenger Marketing and Thought Leadership: An Interview with Brent Adamson - Kapost Content Marketeer

The Big Difference Between Challenger Marketing and Thought Leadership: An Interview with Brent Adamson - Kapost Content Marketeer | Cogitation Supremacy | Scoop.it
"What do you do when the customer looks you in the eye and says, 'I agree with you,' and still doesn’t buy?
Ryan Hines's insight:

A great point that I have not seen made elsewhere.

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I Am Not A Thought Leader, And Neither Are You

I Am Not A Thought Leader, And Neither Are You | Cogitation Supremacy | Scoop.it
I am not a thought leader, and neither are you. This also goes for all the ninjas, mavens, jedis, rock stars, and gurus. Sorry folks. The term ‘thought leadership’ once had meaning, but it’s been h...
Ryan Hines's insight:
A classic application of the fight club rule of thought leadership
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Making the Most of Corporate Academic Sponsorships

Making the Most of Corporate Academic Sponsorships | Cogitation Supremacy | Scoop.it
Many firms find it useful to partner with academic institutions for a variety of reasons, including: to commission research, to advance a field of study, to identify a stream of potential recruits,...
Ryan Hines's insight:

Leveraging academic institutions is a great way for companies to further their thought leadership efforts. That said, it's important to adopt a thoughtful approach to academic sponsorship. These considerations will help guide your thinking when taking the first steps.

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How to Move People with Integrity: The Art of Persuasion, Animated

How to Move People with Integrity: The Art of Persuasion, Animated | Cogitation Supremacy | Scoop.it
"Like it or not, we're all in sales right now… whether we're teachers or art directors or in healthcare."

"Temperament, whether individ
Ryan Hines's insight:

Never before have the ABC's been repackaged with such insight. A must-watch video.

 

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HED Talks: Hilton launches thought leadership series

HED Talks: Hilton launches thought leadership series | Cogitation Supremacy | Scoop.it
Hotelier Middle East
VIDEO: Hilton launches thought leadership series
Hotelier Middle East
A new series of thought leadership videos has been launched by Hilton Worldwide, featuring contributions from leading industry figures.
Ryan Hines's insight:

It's hard to describe how entertained I am by the fact that this exists: Hilton has launched "HED talks" modeled (at least loosely) on TED talks, leveraging the look and feel, mirroring the logo, etc. At the same  time I must admit that it's a rather clever way to position the firm as a thought leader.

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7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance

7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance | Cogitation Supremacy | Scoop.it
So, you’re full of information and have a dramatic story for your audience?
Good.
But here’s the harsh truth: every bit of knowledge in the whole world is completely meaningless if you don’t do this one thing.
Ryan Hines's insight:

A good set of tips for aspiring thought leaders

 

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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
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massimo scalzo's curator insight, July 27, 8:34 AM

Thank You Karen ! It's very very interesting !!!

Alain Theriault MBA's curator insight, July 29, 12:22 PM

the more information overload out there, the more it becomes important to be able to tell a memorable story!

Martin (Marty) Smith's curator insight, August 6, 4:09 PM

Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.

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Rethinking Thought Leadership to Cut Through the Digital Clutter

Rethinking Thought Leadership to Cut Through the Digital Clutter
Huffington Post
Twenty years ago, the term 'thought leader' began its journey into modern vernacular.
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financial services thought leadership

High-quality thought leadership content can achieve great results for banks, asset managers, wealth managers and private equity in the digital age.
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How to Create a Company of Thought Leaders

How to Create a Company of Thought Leaders | Cogitation Supremacy | Scoop.it
Forbes
How to Create a Company of Thought Leaders
Forbes
Despite the tremendous potential reward, there are deep barriers to adopting a thought leadership content strategy on a companywide level. You've encountered these barriers before.
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Apple Is Hiring a Thought Leader

Apple Is Hiring a Thought Leader | Cogitation Supremacy | Scoop.it
True or false: thoughts? Trick question, because the answer is leadership. How many iPhones would it take to fill up Tim Cook's duffel bag? Another trick: he hasn't owned a bag since 1999. One last question: do you have ...
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Deconstructing thought leadership with Craig Badings

Deconstructing thought leadership with Craig Badings | Cogitation Supremacy | Scoop.it
Deconstructing thought leadership with Craig Badings http://t.co/qyJtgvVe5C
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Thought Leadership Through Content Marketing

Thought Leadership Through Content Marketing | Cogitation Supremacy | Scoop.it
Technological mobility and social media platforms have forever altered what once was an unchanged marketing horizon. (Have you looked at thought leadership in content marketing this way?
Ryan Hines's insight:

Josh offers a few 'hard and fast' rules for the new paradigm.

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The Comfort of Sameness

The Comfort of Sameness | Cogitation Supremacy | Scoop.it
In Touched With Fire psychologist Kay Redfield Jamison reveals her own extraordinary emotional challenges that gave rise to her own career as a psychiatrist and speaks about how many of history’s greatest artists have faced similar enormous...
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The Natural Cycle of B2B Thought Leadership [Infographic] :: TDA ...

The Natural Cycle of B2B Thought Leadership [Infographic] :: TDA ... | Cogitation Supremacy | Scoop.it
View our latest infographic to discover the opportunities and hazards in the continuous feedback loop we call The Natural Cycle of B2B Thought Leadership. You'll see each phase of this lifecycle—from the winds of change ...
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Neologisms

Translation Neologism &
Ryan Hines's insight:

While the examples at the end will only be instructive for Arabic speakers, it's interesting to have an overview of how to classify new concepts/words--and how that shapes our discourse.

 

"Thought leadership" is a 'collocation' neologism.

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