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Energize Your Thought Leadership Content With a Commitment to Quality

Energize Your Thought Leadership Content With a Commitment to Quality | Cogitation Supremacy | Scoop.it
According to recent research results from the Content Marketing Institute and MarketingProfs, B2B marketers across North America feel that producing enough content is their top challenge in ...
Ryan Hines's insight:

Content marketing professionals, and particularly those running thought leadership programs, face a two-pronged and seemingly endless challenge: produce enough high quality content for their audiences.


This article offers several ways that marketers can address the challenge.

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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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6 Key Business Goals Thought Leadership Will Help You Achieve

6 Key Business Goals Thought Leadership Will Help You Achieve http://t.co/atq7624YXN
Ryan Hines's insight:

The strength of this article lies not in the business 'goals' so much as the different parts of the business that stand to benefit from thought leadership.

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Behind The Scenes Of BlackRock's New Advisor Insight Center - Digital Marketing Strategy Blog

Behind The Scenes Of BlackRock's New Advisor Insight Center - Digital Marketing Strategy Blog | Cogitation Supremacy | Scoop.it
It’s been a while since a mutual fund or exchange-traded fund (ETF) company hosted somet...
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A dedicated thought leadership platform from the biggest firm in asset management.

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Clueless About Technical Writing? Get Started With These Essential Tips

Clueless About Technical Writing? Get Started With These Essential Tips | Cogitation Supremacy | Scoop.it
Technical writing is like copywriting’s old, boring uncle.
In the communicative garden party that is online content, Copywriting gets everyone a drink and socializes, while Technical Writing runs the grill and feeds all the guests.
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Time to redefine thought leadership

Time to redefine thought leadership | Cogitation Supremacy | Scoop.it
Thought leadership content can’t come from the mind of a ghostwriter but that shouldn’t be an expectation in the first place. (Is is time to redefine 'thought leadership' content?
Ryan Hines's insight:

This article is less about redefining thought leadership and more about properly distinguishing between the role of a thought leader and a ghostwriter.

 

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Seven Mistakes That Derail Thought Leaders

Seven Mistakes That Derail Thought Leaders
Forbes
Becoming a so-called 'thought leader' is all the rage; now, everybody wants to be a speaker, build an easy revenue stream, write a book and change the world.
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Want to Be a Thought Leader? Here's How - Financial-Planning.com (blog)

Want to Be a Thought Leader? Here's How - Financial-Planning.com (blog) | Cogitation Supremacy | Scoop.it
Want to Be a Thought Leader? Here's How
Financial-Planning.com (blog)
The planning industry is full of buzzwords, particularly in marketing.
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Why Now Is the Time to Start Your Thought Leadership Strategy

Why Now Is the Time to Start Your Thought Leadership Strategy | Cogitation Supremacy | Scoop.it
Here's why companies dragging their feet on a thought leadership strategy are missing out on big opportunities.
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How NOT to Write a White Paper

How NOT to Write a White Paper | Cogitation Supremacy | Scoop.it
Your client has amassed a wealth of evidence in support of purchasing Solution A. The problem: you don’t offer Solution A. You have Solution B. You’re faced with having to engage the client in a di...
Ryan Hines's insight:

None of the DO's and all of the DON'T's for writing a white paper.

 

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Which Departments Contribute to Your Thought Leadership Budget?

Which Departments Contribute to Your Thought Leadership Budget? | Cogitation Supremacy | Scoop.it
This post was originally published on the Influence & Co.
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Becoming a Thought Leader Isn’t an Ego Play

Becoming a Thought Leader Isn’t an Ego Play | Cogitation Supremacy | Scoop.it
The post originally appeared on the Influence & Co.
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I agree that thought leadership should not be an ego play. Article includes 4 benefits of being a thought leader .

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The Future Of Thought Leadership

The Future Of Thought Leadership | Cogitation Supremacy | Scoop.it
The Future Of Thought Leadership
Forbes
In many ways, the international strategy consulting firm, McKinsey & Company intentionally or unintentionally led the way in developing thought leadership as a business development strategy.
Ryan Hines's insight:

A strongly misleading title that provides an interesting read nonetheless.

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The Best SEO, Social + Content Strategy: Thought Leadership

The Best SEO, Social + Content Strategy: Thought Leadership | Cogitation Supremacy | Scoop.it
I'm constantly recommending thought leadership as a marketing strategy and, frequently, getting a lot of pushback. It started when I was a consultant, but continues to this day.
Ryan Hines's insight:

A hipster dialogue worth reading

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5 Essential Thought Leadership Skills For Content Marketing Success

5 Essential Thought Leadership Skills For Content Marketing Success | Cogitation Supremacy | Scoop.it
There are a ton of people doing content marketing right now, but most of them aren’t thought leaders. Thought leaders aren’t just bloggers, or even the people speaking at conferences.
Ryan Hines's insight:

Agreed. These 5 attributes are prerequisites for thought leadership.

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What Types of Insights-Based Content Do B2B Marketers Find Most Effective?

What Types of Insights-Based Content Do B2B Marketers Find Most Effective? | Cogitation Supremacy | Scoop.it
About 8 in 10 B2B firms use insights when crafting their collateral, reports Corporate Visions in a survey of roughly 400 B2B marketers and salespeople worldwide. But what types of insights are they using - and where do they come from?
Ryan Hines's insight:

Survey uses marketers' opinion as proxy for effectiveness, so it may reflect inaccurate but commonly-held views. One of the rare times I've seen a breakdown of different types of insights. Could be a useful categorization.

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5 Reasons You Need to Give Away The Recipe For Your Secret Sauce

5 Reasons You Need to Give Away The Recipe For Your Secret Sauce | Cogitation Supremacy | Scoop.it
Professional services firms must embrace giving away what they know through content marketing. Here's why.
Ryan Hines's insight:

Great points for anyone still hesitant to openly share their company's knowledge.

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Purpose-Driven Content Marketing: Brands That Give and Get

Purpose-Driven Content Marketing: Brands That Give and Get | Cogitation Supremacy | Scoop.it
Purpose-driven content marketing is a way for a business or brand to bond with a target audience based on their shared needs and interests — including interest in supporting a worthy cause.
Ryan Hines's insight:

Advocacy can be an important component of thought leadership. Here's a great article on firms that have used 'cause marketing' successfully.

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Consider the trusted resource

Consider the trusted resource | Cogitation Supremacy | Scoop.it
When you are a trusted resource, you will offer your fans more tips and tricks, answer direct questions and provide them with the information about the best uses for your products and services.
Ryan Hines's insight:

For Tracey, being a trusted resource trumps being a thought leader. I'm not convinced that the two are mutually exclusive.

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HED Talks: Hilton launches thought leadership series

HED Talks: Hilton launches thought leadership series | Cogitation Supremacy | Scoop.it
Hotelier Middle East
VIDEO: Hilton launches thought leadership series
Hotelier Middle East
A new series of thought leadership videos has been launched by Hilton Worldwide, featuring contributions from leading industry figures.
Ryan Hines's insight:

It's hard to describe how entertained I am by the fact that this exists: Hilton has launched "HED talks" modeled (at least loosely) on TED talks, leveraging the look and feel, mirroring the logo, etc. At the same  time I must admit that it's a rather clever way to position the firm as a thought leader.

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7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance

7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance | Cogitation Supremacy | Scoop.it
So, you’re full of information and have a dramatic story for your audience?
Good.
But here’s the harsh truth: every bit of knowledge in the whole world is completely meaningless if you don’t do this one thing.
Ryan Hines's insight:

A good set of tips for aspiring thought leaders

 

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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
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massimo scalzo's curator insight, July 27, 8:34 AM

Thank You Karen ! It's very very interesting !!!

Alain Theriault MBA's curator insight, July 29, 12:22 PM

the more information overload out there, the more it becomes important to be able to tell a memorable story!

Martin (Marty) Smith's curator insight, August 6, 4:09 PM

Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.

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Rethinking Thought Leadership to Cut Through the Digital Clutter

Rethinking Thought Leadership to Cut Through the Digital Clutter
Huffington Post
Twenty years ago, the term 'thought leader' began its journey into modern vernacular.
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financial services thought leadership

High-quality thought leadership content can achieve great results for banks, asset managers, wealth managers and private equity in the digital age.
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How to Create a Company of Thought Leaders

How to Create a Company of Thought Leaders | Cogitation Supremacy | Scoop.it
Forbes
How to Create a Company of Thought Leaders
Forbes
Despite the tremendous potential reward, there are deep barriers to adopting a thought leadership content strategy on a companywide level. You've encountered these barriers before.
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Apple Is Hiring a Thought Leader

Apple Is Hiring a Thought Leader | Cogitation Supremacy | Scoop.it
True or false: thoughts? Trick question, because the answer is leadership. How many iPhones would it take to fill up Tim Cook's duffel bag? Another trick: he hasn't owned a bag since 1999. One last question: do you have ...
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Deconstructing thought leadership with Craig Badings

Deconstructing thought leadership with Craig Badings | Cogitation Supremacy | Scoop.it
Deconstructing thought leadership with Craig Badings http://t.co/qyJtgvVe5C
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