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Energize Your Thought Leadership Content With a Commitment to Quality

Energize Your Thought Leadership Content With a Commitment to Quality | Cogitation Supremacy | Scoop.it
According to recent research results from the Content Marketing Institute and MarketingProfs, B2B marketers across North America feel that producing enough content is their top challenge in ...
Ryan Hines's insight:

Content marketing professionals, and particularly those running thought leadership programs, face a two-pronged and seemingly endless challenge: produce enough high quality content for their audiences.


This article offers several ways that marketers can address the challenge.

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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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The Content Strategy of Thought Leadership

Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view…
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Big Pharma's thought leader puppets from Last Week Tonight with John Oliver: Marketing to Doctors

"Simply paying doctors to talk to other doctors about their products sounds ridiculous but not as ridiculous as the special ego-boosting title they use...essentially they say to a doctor 'hey, our company has identified you to be a thought leader. Would you like to be a thought leader for our company?" when normally almost every time they say, "yeah, of course" -- they say "yes". That's an appealing phrase doctors like to be called...clearly it's not true but it's got a lovely ring to it." 

Ryan Hines's insight:

Red flag, big pharma. Red flag.

Oliver has it right when he says "if you are a doctor just regurgitating a script you're not really a thought leader so much as you are a thought follower."

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Situated knowledge: A Foucauldian reading of ancient and modern classics of leadership thought

Situated knowledge: A Foucauldian reading of ancient and modern classics of leadership thought | Cogitation Supremacy | Scoop.it

Situated knowledge: A Foucauldian reading of ancient and modern classics of leadership thought. Leadership 2.2013 9: http://t.co/O4EBXVIsuo

Ryan Hines's insight:

WARNING: Do not click through and attempt reading this. Had to point out just one small excerpt that pits 'thought leadership' against 'transformational leadership':

“Despite the many great differences between America in the late 20th century and Greece in the 5th and 4th centuries BC , there are some interesting continuities in the two leadership discourses...in both … leadership ... positions ...leaders as responsible for preserving and upholding pre-existing social relations... it is also clear that leaders’ primary role is not to challenge but to maintain the dominant social values and norms of the time.”

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Five little rules for lean thought leadership

Five little rules for lean thought leadership | Cogitation Supremacy | Scoop.it
Don't think of thought leadership as rocket science — think of it as rocket fuel.
Ryan Hines's insight:

A good set of [small] guidelines to get started.

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Why brands make political statements now

Why brands make political statements now | Cogitation Supremacy | Scoop.it
In 1992, Michael Jordan declined to back civil rights leader Harvey Gantt in a Senate race against incumbent Republican Sen. Jesse Helms, a man who was by all accounts an unabashed racist.
Ryan Hines's insight:

In a break from the past, a majority of consumers now want brands to “stand up for what they believe politically, regardless of whether or not it is controversial.”

 

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Four Metrics to Help Gauge Your Brand’s Thought Leadership

How do you measure thought leadership? Here are four metrics you can start with.
Ryan Hines's insight:

Nothing wrong with these four metrics, except that they overlook the most obvious metric: does your audience consider you a trusted source of knowledge and insight, yes or no?

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Three Keys To Becoming A Thought Leader

Three Keys To Becoming A Thought Leader | Cogitation Supremacy | Scoop.it
Financial Advisor Magazine created exclusively for advisors by highly experienced editorial and publishing teams.
Ryan Hines's insight:

Thought leadership is easy--just do these 3 things. Also, make sure it's excellent, otherwise it won't work. Hmmm....

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Philosopher kings

Philosopher kings | Cogitation Supremacy | Scoop.it
IT IS hard to rise to the top in business without doing an outward-bound course. You spend a precious weekend in sweaty activity—kayaking, climbing, abseiling and...
Ryan Hines's insight:

The Economist's proposal for attaining genuine thought leadership: spend more time studying the great thinkers.

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How Thought Leadership Beats Content Overload

How Thought Leadership Beats Content Overload | Cogitation Supremacy | Scoop.it
27,000,000 pieces of content are shared each day. If you let this statistic from Nielsen sink in, it feels overwhelming. It also seems absurd that the worl
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The Visible Expert℠: How Thought Leadership Marketing Can Help You Build Your Firm | Hinge

The Visible Expert℠: How Thought Leadership Marketing Can Help You Build Your Firm | Hinge | Cogitation Supremacy | Scoop.it
Discover groundbreaking research findings on how thought leadership marketing can help build and grow your firm in the new book, The Visible Expert.
Ryan Hines's insight:

Numbers to back the commonly understood path to thought leadership.

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Understanding the impact of thought leadership

Understanding the impact of thought leadership | Cogitation Supremacy | Scoop.it
Meet Joe, Joe is a senior executive in a large organisation, he’s also something of a McKinsey fan, write Fiona Czerniawska and Edward Haigh of Source.
Ryan Hines's insight:

Actual numbers on the effectiveness of consultants' thought leadership in reaching the C-suite.

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What Types of Insights-Based Content Do B2B Marketers Find Most Effective?

What Types of Insights-Based Content Do B2B Marketers Find Most Effective? | Cogitation Supremacy | Scoop.it
About 8 in 10 B2B firms use insights when crafting their collateral, reports Corporate Visions in a survey of roughly 400 B2B marketers and salespeople worldwide. But what types of insights are they using - and where do they come from?
Ryan Hines's insight:

Survey uses marketers' opinion as proxy for effectiveness, so it may reflect inaccurate but commonly-held views. One of the rare times I've seen a breakdown of different types of insights. Could be a useful categorization.

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5 Reasons You Need to Give Away The Recipe For Your Secret Sauce

5 Reasons You Need to Give Away The Recipe For Your Secret Sauce | Cogitation Supremacy | Scoop.it
Professional services firms must embrace giving away what they know through content marketing. Here's why.
Ryan Hines's insight:

Great points for anyone still hesitant to openly share their company's knowledge.

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Two-step flow of communication

Two-step flow of communication

The two-step flow of communication or Multistep Flow Model , says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media. So according to this model, ideas flow from mass media to opinion leaders, and from them to a wider population.

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The New Authenticity and Authority: What it Looks Like, How to Use It

The New Authenticity and Authority: What it Looks Like, How to Use It | Cogitation Supremacy | Scoop.it
Jon Stewart’s retirement from The Daily Show this week, accompanied by many tears and some cheers, is getting a lot of coverage around the web.
First, because the show is insanely popular.
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This Surprising Reading Level Analysis Will Change the Way You Write

This Surprising Reading Level Analysis Will Change the Way You Write | Cogitation Supremacy | Scoop.it
Ernest Hemingway is regarded as one of the world’s greatest writers. After running some nerdy reading level stats, I now respect him even more.
Ryan Hines's insight:

Simple is more effective.

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Why Your Brand Should Speak Human

Why Your Brand Should Speak Human | Cogitation Supremacy | Scoop.it
Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to your blog, and a few lonely clicks from various calls-to-action.
Ryan Hines's insight:

In case anyone forgot....

 

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Are White Papers Dead?

Are White Papers Dead? | Cogitation Supremacy | Scoop.it
Content managers need to create a buffet of must-read pieces. They want to offer a smorgasbord of content that an audience can sample, savor and come back to for more.
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Thought Leadership Meets Moneyball in the 2014 World Series

Thought Leadership Meets Moneyball in the 2014 World Series | Cogitation Supremacy | Scoop.it

 

Michael Lewis, the financial journalist who became famous describing his experiences selling mortgage-backed bonds in Liar’s Poker in 1989, became more broadly famous with 2003’s Moneyball: The Art of Winning an Unfair Game. - See more at: http://bloomgroup.com/blogs/dave-rosenbaum/thought-leadership-meets-moneyball-2014-world-series?__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317#__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317Michael Lewis, the financial journalist who became famous describing his experiences selling mortgage-backed bonds in Liar’s Poker in 1989, became more broadly famous with 2003’s Moneyball: The Art of Winning an Unfair Game. - See more at: http://bloomgroup.com/blogs/dave-rosenbaum/thought-leadership-meets-moneyball-2014-world-series?__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317#__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317Michael Lewis, the financial journalist who became famous describing his experiences selling mortgage-backed bonds in Liar’s Poker in 1989, became more broadly famous with 2003’s Moneyball: The Art of Winning an Unfair Game. - See more at: http://bloomgroup.com/blogs/dave-rosenbaum/thought-leadership-meets-moneyball-2014-world-series?__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317#__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317Michael Lewis, the financial journalist who became famous describing his experiences selling mortgage-backed bonds in Liar’s Poker in 1989, became more broadly famous with 2003’s Moneyball: The Art of Winning an Unfair Game. - See more at: http://bloomgroup.com/blogs/dave-rosenbaum/thought-leadership-meets-moneyball-2014-world-series?__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317#__scoop_post=a3a2c870-5969-11e4-a86d-001018304b75&__scoop_topic=923317

Michael Lewis, the financial journalist who became famous describing his experiences selling mortgage-backed bonds in Liar’s Poker in 1989, became more broadly famous with 2003’s Moneyball: The Art of Winning an Unfair Game.

Ryan Hines's insight:

A good point about the shelf-life of thought leadership with a nod to my hometown team, the KC Royals.

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Nominations for the Top 100 Thought Leaders in Trustworthy Business: 2014

Nominations for the Top 100 Thought Leaders in Trustworthy Business: 2014 | Cogitation Supremacy | Scoop.it
Nominations for the Top 100 Thought Leaders in Trustworthy Business: 2014
Ryan Hines's insight:

If you happen to have $99 sitting around gathering dust....

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Thought Leadership Blogging for Retirement Communities

Thought Leadership Blogging for Retirement Communities | Cogitation Supremacy | Scoop.it
Retirement communities should consider thought leadership blogging to build credibility and attract new residents.
Ryan Hines's insight:

TL is popping up everywhere--though there's a high probability that this is a push for content marketing and not genuine thought leadership.

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The Thought Leadership Funnel

The Thought Leadership Funnel | Cogitation Supremacy | Scoop.it
The Thought Leadership Funnel - StumbleUpon http://t.co/IGnABlGcMq
Ryan Hines's insight:

An interesting idea, though I'm not sure that all firms will find hit numbers that give them the same type of inverted funnel.

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Casey Hall on rebuilding Thomson Reuters' marketing blog for thought leadership

Casey Hall on rebuilding Thomson Reuters' marketing blog for thought leadership | Cogitation Supremacy | Scoop.it
From SocialMedia.org's Blog: Thomson Reuters' Casey Hall explains how he turned around their corporate blog by leveraging internal experts and social media.
Ryan Hines's insight:

Great example where educational content takes center stage. Added bonus: solid, measurable results.

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6 Key Business Goals Thought Leadership Will Help You Achieve

6 Key Business Goals Thought Leadership Will Help You Achieve http://t.co/atq7624YXN
Ryan Hines's insight:

The strength of this article lies not in the business 'goals' so much as the different parts of the business that stand to benefit from thought leadership.

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Behind The Scenes Of BlackRock's New Advisor Insight Center - Digital Marketing Strategy Blog

Behind The Scenes Of BlackRock's New Advisor Insight Center - Digital Marketing Strategy Blog | Cogitation Supremacy | Scoop.it
It’s been a while since a mutual fund or exchange-traded fund (ETF) company hosted somet...
Ryan Hines's insight:

A dedicated thought leadership platform from the biggest firm in asset management.

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