Cogitation Supremacy
Follow
Find
1.3K views | +0 today
 
Scooped by Ryan Hines
onto Cogitation Supremacy
Scoop.it!

Why Thought Leadership sucks (#3 of 5 Marketing Tactics that suck)

Why Thought Leadership sucks (#3 of 5 Marketing Tactics that suck) | Cogitation Supremacy | Scoop.it
In the dull minds of tickbox marketing people (who will not be reading this blog) the advantage of Thought Leadership is the same as the advantage of Media Relations – ‘free advertising’. What coul...
Ryan Hines's insight:

A demo on how stirring controversy grabs attention. In this view, good thought leadership is a gutsy and risk-embracing endeavor. 

Perhaps it's time to abandon the lukewarm middle ground and start polarizing the discussion--that should get people to sit up and notice, right?

more...
No comment yet.

From around the web

Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
Your new post is loading...
Your new post is loading...
Scooped by Ryan Hines
Scoop.it!

Neil deGrasse Tyson Stomps The Notion Of Left Vs. Right Brain, Salutes Jon Stewart, And Explains The Soul Of Creativity

Neil deGrasse Tyson Stomps The Notion Of Left Vs. Right Brain, Salutes Jon Stewart, And Explains The Soul Of Creativity | Cogitation Supremacy | Scoop.it
Tyson talks about his TV show Star Talk, writing his own tweets, the unique skills of Jon Stewart, and why he avoids categorization.
Ryan Hines's insight:

Excellent example of an individual intellectual curiosity coupled with fine presentation skills and human authenticity.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

How to Bring Trust and Credibility to Your Website

How to Bring Trust and Credibility to Your Website | Cogitation Supremacy | Scoop.it
What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of your visitors to leave?
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Anyone Can Be a Thought Leader. Here's How.

Anyone Can Be a Thought Leader. Here's How. | Cogitation Supremacy | Scoop.it
Author and marketing consultant Dorie Clark explains the basic tenets of thought leadership.
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

How Accounting Firms Waste Time And Money On Thought Leadership

How Accounting Firms Waste Time And Money On Thought Leadership | Cogitation Supremacy | Scoop.it
While thought leadership is a very powerful business development strategy that has been embraced by accounting firms, weaknesses in developing meaningful content and faulty distribution results in a considerable waste of money.
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

3 Types of Thought Leadership: Creating the Perfect Mix of Content for Your Brand [Infographic]

3 Types of Thought Leadership: Creating the Perfect Mix of Content for Your Brand [Infographic] | Cogitation Supremacy | Scoop.it
Thought leadership is how more of today’s brands get noticed and yield influence, but there’s no one recipe for success. Only by finding the right content mix for your brand will you
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity

What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity | Cogitation Supremacy | Scoop.it
What kind of content creator are you? Knowing what type of content creator you are will help you better match up who writes what on your editorial calendar.
Ryan Hines's insight:

These are great.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

At Kleiner Perkins sexism trial, it’s all about ‘thought leadership’

At Kleiner Perkins sexism trial, it’s all about ‘thought leadership’ | Cogitation Supremacy | Scoop.it
The gender discrimination trial pitting Ellen Pao against her former venture capital employer is oddly focused on these two words.
Ryan Hines's insight:

Is failure to become a 'thought leader' just a flimsy excuse for sexism in hiring/firing practices? Judge and jury grapple with questions like what IS thought leadership, can it be learned, and how long does it take to become a thought leader.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

5 simple ways to establish yourself as a Thought Leader

5 simple ways to establish yourself as a Thought Leader | Cogitation Supremacy | Scoop.it
There are lots of different definitions of Thought Leadership out there. You may already be doing some of these things.
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

How To Create A Thought Leadership Strategy That Supports True Innovation

How To Create A Thought Leadership Strategy That Supports True Innovation | Cogitation Supremacy | Scoop.it

"Thought leadership happens when brands move from talking about their product (1.0) to transitioning into solving customer problems (2.0) and then become trusted advisors (3.0). People trust thought leaders and turn to them for advice. When you’ve made this shift, you’ve moved your company from a commoditized buy to a consultative relationship. Price becomes less important."

Ryan Hines's insight:

I especially like the above excerpt from Carla Johnson.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

5 Things B2B Buyers Want Your Content To Do

5 Things B2B Buyers Want Your Content To Do | Cogitation Supremacy | Scoop.it
There’s nothing more powerful than speaking with real buyers to take the guesswork out of what content they find valuable.
Ryan Hines's insight:

It's a good list.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Two-step flow of communication

Two-step flow of communication

The two-step flow of communication or Multistep Flow Model , says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media. So according to this model, ideas flow from mass media to opinion leaders, and from them to a wider population.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

The New Authenticity and Authority: What it Looks Like, How to Use It

The New Authenticity and Authority: What it Looks Like, How to Use It | Cogitation Supremacy | Scoop.it
Jon Stewart’s retirement from The Daily Show this week, accompanied by many tears and some cheers, is getting a lot of coverage around the web.
First, because the show is insanely popular.
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

This Surprising Reading Level Analysis Will Change the Way You Write

This Surprising Reading Level Analysis Will Change the Way You Write | Cogitation Supremacy | Scoop.it
Ernest Hemingway is regarded as one of the world’s greatest writers. After running some nerdy reading level stats, I now respect him even more.
Ryan Hines's insight:

Simple is more effective.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Building a Reputation in Your Industry as an Employee

Building a Reputation in Your Industry as an Employee | Cogitation Supremacy | Scoop.it
Learn from Dorie Clark on how to best establish yourself as a thought leader in your industry to help develop life-long career insurance.
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

How To Become A Thought Leader In Your Industry

How To Become A Thought Leader In Your Industry | Cogitation Supremacy | Scoop.it
Years ago, I watched Dorie Clark, an up and coming political consultant, pivot her career to focus more broadly on marketing and business strategy.
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Want To Be A Thought Leader? Master Public Speaking

Want To Be A Thought Leader? Master Public Speaking | Cogitation Supremacy | Scoop.it
Thought leadership is about developing, packaging and communicating concepts, ideas, insights and solutions that will enhance the success of a select audience.
Ryan Hines's insight:

That's all it takes: just master public speaking. While it's correct to say that public speaking is chalk full of learnable skills, it's not easy. And mastering public speaking still isn't enough to attain thought leadership.

 

Furthermore, be wary of the legalistic 'hedging' terms hidden throughout, e.g. "one of the most potentially effectual distribution strategies for thought leadership content is public speaking." Translation: "one of the most" is not necessarily 'the most'; "potentially effectual" means 'maybe it works, maybe it doesn't'--to rephrase the whole thing "public speaking might work for you, but there are no guarantees."

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

A seven-step plan for aspiring thought leaders

A seven-step plan for aspiring thought leaders | Cogitation Supremacy | Scoop.it
It takes more than just writing a book to build thought leadership into your personal brand.
Ryan Hines's insight:

Includes 2-year plan culminating in national book release, because, you know.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Jeff Elder on Twitter

Jeff Elder on Twitter | Cogitation Supremacy | Scoop.it
Jury note from Pao-Kleiner trial asks: "Would you pls describe thought leadership again"? @daveyalba @NellieBowles pic.twitter.com/BT3h4QtXwn
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

9 science-backed tactics to help you win arguments at work

9 science-backed tactics to help you win arguments at work | Cogitation Supremacy | Scoop.it
Drake Baer scours the research and compiles science-backed tactics that will help you win any argument.
Ryan Hines's insight:

Some of these are fun.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

The Power, Portability of Thought Leadership

The Power, Portability of Thought Leadership | Cogitation Supremacy | Scoop.it
Firms often don't highlight experts for fear that they (and the brand) will walk out the door, but that misunderstands thought leadership.
Ryan Hines's insight:

An interesting take on how individuals that ascend to thought leadership positions can and do move on, though this should not be of serious detriment to the organization.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

IBM retains top spot in thought leadership rankings - Consultant News

IBM retains top spot in thought leadership rankings - Consultant News | Cogitation Supremacy | Scoop.it
IBM retains top spot in thought leadership rankings
Consultant News
Published today, the White Space report also found that most of the top five consulting firms for thought leadership remained unchanged.
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Thought Leadership Speakers You Don't Want to Miss in 2015 - Forbes

Thought Leadership Speakers You Don't Want to Miss in 2015 - Forbes | Cogitation Supremacy | Scoop.it
The following people will help you cut through the noise and learn valuable thought leadership lessons from the experts who will be changing the game in 2015.
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

The Content Strategy of Thought Leadership

Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view…
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Big Pharma's thought leader puppets from Last Week Tonight with John Oliver: Marketing to Doctors

"Simply paying doctors to talk to other doctors about their products sounds ridiculous but not as ridiculous as the special ego-boosting title they use...essentially they say to a doctor 'hey, our company has identified you to be a thought leader. Would you like to be a thought leader for our company?" when normally almost every time they say, "yeah, of course" -- they say "yes". That's an appealing phrase doctors like to be called...clearly it's not true but it's got a lovely ring to it." 

Ryan Hines's insight:

Red flag, big pharma. Red flag.

Oliver has it right when he says "if you are a doctor just regurgitating a script you're not really a thought leader so much as you are a thought follower."

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Situated knowledge: A Foucauldian reading of ancient and modern classics of leadership thought

Situated knowledge: A Foucauldian reading of ancient and modern classics of leadership thought | Cogitation Supremacy | Scoop.it

Situated knowledge: A Foucauldian reading of ancient and modern classics of leadership thought. Leadership 2.2013 9: http://t.co/O4EBXVIsuo

Ryan Hines's insight:

WARNING: Do not click through and attempt reading this. Had to point out just one small excerpt that pits 'thought leadership' against 'transformational leadership':

“Despite the many great differences between America in the late 20th century and Greece in the 5th and 4th centuries BC , there are some interesting continuities in the two leadership discourses...in both … leadership ... positions ...leaders as responsible for preserving and upholding pre-existing social relations... it is also clear that leaders’ primary role is not to challenge but to maintain the dominant social values and norms of the time.”

more...
No comment yet.