Whether you've set a New Years resolution to adopt a thought leadership strategy or simply enjoy a quick refresher, here are the top 5 thought leadership articles of 2012.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by Ryan Hines onto Thought Leadership: Cogitation Supremacy |
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
It had potential to be the biggest long-term project in the history of an engineering firm that had seen more than its share of impressive projects.
Ryan Hines's insight:
A good reminder about the importance of choosing the right channels, particularly for 'complex' or B2B transactions. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
How to Identify a Wannabe Thought Leader - Mashable Mashable The Wikipedia story about thought leadership, you'll find it everywhere, is that the term was coined by strategy+business editor-in-chief Joel Kurtzman, who in 1994 anointed interview... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Companies like Goldman Sachs and CIT were publishers long before it became fashionable.
Ryan Hines's insight:
A topic very close to my heart. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Although many brands have the potential to be a thought leader, only some actually succeed and few are able to maintain it. Which poses the question: why is it so difficult to become a thought leader? Via YSC Online
Ryan Hines's insight:
Richard Verbeek puts forward an interesting idea that some companies start with a vision while others seize an opportunity. He sets out what it takes for companies (the majority, in my view, that are on the sidelines) to move towards that 'vision-thingy'. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Do you have a thought leadership platform? Read my latest interview which suggests Thought Leadership may be the key to the future of marketing.
Ryan Hines's insight:
With so many firms committed to becoming thought leaders, it's time to up the ante. An interview with Dr Liz Alexander.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Thought Leadership is NOT Content Marketing
Ryan Hines's insight:
I fully agree that thought leadership must accomplish at least one of the six items you list. However, I take a different view on how thought leadership fits with content marketing. Once thought leadership sets out content that contains fresh insights or innovative solutions (again, not a product push), that material must be communicated across a range of channels that include white papers, eBooks, articles and blog posts, etc. In my view, thought leadership is a high-end niche within content marketing.
From a practictioner’s perspective, an organization has to adopt a content marketing strategy upfront, and then decide whether to pursue a thought leadership approach or a more run-of-the-mill content production/curation strategy (not that these are exclusive). Obviously, the former is more resource intensive and has a better potential payoff for the organization and its clients. Nonetheless, the tools are the same–it’s all content marketing (even if the term du jour is overused). Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The humour in this Dilbert cartoon - the boss talking about blogging his thoughts about his business when in reality it will be his employee doing the thinking and the writing - is a simple but good reminder that expressing opinion online is a lot...
Ryan Hines's insight:
Sad but too often true. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Thought leadership is content on steroids. It stands out from the crowd because it is different; it offers something new and the good campaigns deliver information or insights that address a client’s challenges or issues.
Ryan Hines's insight:
Great guest post by Craig Badings on the importance of having a strategy behind all things marketing. Ask why--and have an answer before embarking on new endeavors. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Cogent Research: Thought Leadership Proves A Key Differentiator For Retirement Income Providers. February 4th, 2013 ... Top Providers in Association With Superior Retirement Income Thought Leadership.
Ryan Hines's insight:
Includes list of top 10 providers in the U.S. advisor space. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
That white paper writer guy is Gordon Graham, award-winning technology writer. Get white paper writing, planning and coaching tips and results.
Ryan Hines's insight:
Gordon presents a clear and correct case why thought leadership is not an appropriate goal for a white paper.
Thought leadership is better situated in a company's vision, a magical realm of aspirational and conceptual goodness.
Content marketing and white papers are all about the practical and down-to-earth: they're about getting results. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
By practicing vulnerability, storytelling, and clearly communicating the “Why” factor, it can transform into a habit. A habit that will yield love and appreciation from your tribe, stories of your idea or product being put into practice, ...
Ryan Hines's insight:
Great set of simple points that apply to all content, not just thought leadership. Paul also includes great outside content for anyone with time to explore a bit more. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Do you dare to go first? Going first is often a daring proposition. In cycling, for example, the one out in front is subject to the headwinds. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
According to recent research results from the Content Marketing Institute and MarketingProfs, B2B marketers across North America feel that producing enough content is their top challenge in ...
Ryan Hines's insight:
Content marketing professionals, and particularly those running thought leadership programs, face a two-pronged and seemingly endless challenge: produce enough high quality content for their audiences. This article offers several ways that marketers can address the challenge. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
From trash to technological treasure
Ryan Hines's insight:
A good cause marketing idea. The world could use more of these. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Business 2 Community
Ryan Hines's insight:
I wasn't familiar with the term "charticle" before reading this post. Now that I am, I think there is a lot to be said for making content as accessible as possible. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
CMSWire 
Constance S. Ward's curator insight,
April 30, 5:12 PM
Actually this article offers 5 good ways to improve your company's blogs! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Establishing thought leadership is a common objective. Although it is often a long-term initiative, here is one way to start with a three month campaign.
Ryan Hines's insight:
A very exhaustive list of steps (18!) to build out a company's thought leadership. Note that having an expert is optional (Step 2)--it's good enough to have a spokesperson that can fake it. An honest and useful roadmap. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
How To Be A Thought Leader In Your Industry: A B2B Marketer's Guide
Ryan Hines's insight:
Good how-to's for beginners. Having expert knowledge or a competitive advantage doesn't hurt in the quest to attain thought leader status. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
RT @randydeutsch: The Seven Hallmarks of Thought Leadership http://t.co/nX4yTu0X
Ryan Hines's insight:
A good checklist for formulating a unique and relevant voice for thought leadership.
Photo credit: Library and Archives Canada via Flickr Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Business 2 Community Thought Leadership Does Not Create Differentiation Business 2 Community During a recent round of research on thought leadership I encountered an article that a B2B marketing firm created several years ago that encouraged...
Ryan Hines's insight:
Thought leadership is no panacea. Your brand needs an identity and the ability to effectively communicate its strenghts/competitive advantage--which will make your thought leadership even more powerful. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Forbes
Ryan Hines's insight:
A run down on thought leadership from a leading practioner at a company that's widely acknowledged as getting it right. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
How to Avoid the 9 Pitfalls of Thought Leadership Marketing Business 2 Community When done well, thought leadership marketing can elevate your brand, engage buyers at crucial stages in the sales cycle and help your company achieve a competitive...
Ryan Hines's insight:
In some ways, it's easier to define a concept by what it's NOT. Sheryl hits on 9 ways that your thought leadership may be lagging, and how to fix it.
Image: Stephan Wolschon via Flickr Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Public speaking is a good way to get your company's message across. Craft a strong thought leadership strategy to get your organization on the speaker's podium.
Ryan Hines's insight:
Becoming a spokesperson requires honing content and delivery skills.
Constance S. Ward's curator insight,
April 12, 2:41 AM
Delivering speeches and presentations will help cement your reputation as a thought leader. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
No matter who you are, your ability to become a thought leader will dictate your success. Don't be replaceable, become a LinkedIn Thought Leader.
Ryan Hines's insight:
An interesting how-to from someone who has done. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Did you know that the average thought leadership piece today is plagued by more than 47,356 mistakes? I'll bet you didn't.
Ryan Hines's insight:
Starts out a bit tongue-in-cheek, then goes full throttle through the woeful current state of the art of thought leadership: passionate, but not wrong. Fits quite well with the call I made yesterday for a commitment to quality. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
With 2013 around the corner, I've dug through my curated clippings in order to select the best, most instructive or otherwise interesting articles on thought leadership.