Cogitation Supremacy
Follow
Find
1.2K views | +0 today
Scooped by Ryan Hines
onto Cogitation Supremacy
Scoop.it!

Two Qualities of Content Marketing that Matter Most - Forbes

Two Qualities of Content Marketing that Matter Most - Forbes | Cogitation Supremacy | Scoop.it

Great article by Patrick Spencer on what makes great content. Inform and persuade.

 

 

more...
No comment yet.
Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
Your new post is loading...
Your new post is loading...
Rescooped by Ryan Hines from Just Story It Biz Storytelling
Scoop.it!

Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
more...
No Boxes's curator insight, July 24, 1:31 PM

How to tell your #business story.

massimo scalzo's curator insight, July 27, 5:34 AM

Thank You Karen ! It's very very interesting !!!

Alain Theriault MBA's curator insight, July 29, 9:22 AM

the more information overload out there, the more it becomes important to be able to tell a memorable story!

Scooped by Ryan Hines
Scoop.it!

Rethinking Thought Leadership to Cut Through the Digital Clutter

Rethinking Thought Leadership to Cut Through the Digital Clutter
Huffington Post
Twenty years ago, the term 'thought leader' began its journey into modern vernacular.
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

financial services thought leadership

High-quality thought leadership content can achieve great results for banks, asset managers, wealth managers and private equity in the digital age.
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

How to Create a Company of Thought Leaders

How to Create a Company of Thought Leaders | Cogitation Supremacy | Scoop.it
Forbes
How to Create a Company of Thought Leaders
Forbes
Despite the tremendous potential reward, there are deep barriers to adopting a thought leadership content strategy on a companywide level. You've encountered these barriers before.
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Apple Is Hiring a Thought Leader

Apple Is Hiring a Thought Leader | Cogitation Supremacy | Scoop.it
True or false: thoughts? Trick question, because the answer is leadership. How many iPhones would it take to fill up Tim Cook's duffel bag? Another trick: he hasn't owned a bag since 1999. One last question: do you have ...
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Deconstructing thought leadership with Craig Badings

Deconstructing thought leadership with Craig Badings | Cogitation Supremacy | Scoop.it
Deconstructing thought leadership with Craig Badings http://t.co/qyJtgvVe5C
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Thought Leadership Through Content Marketing

Thought Leadership Through Content Marketing | Cogitation Supremacy | Scoop.it
Technological mobility and social media platforms have forever altered what once was an unchanged marketing horizon. (Have you looked at thought leadership in content marketing this way?
Ryan Hines's insight:

Josh offers a few 'hard and fast' rules for the new paradigm.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

The Comfort of Sameness

The Comfort of Sameness | Cogitation Supremacy | Scoop.it
In Touched With Fire psychologist Kay Redfield Jamison reveals her own extraordinary emotional challenges that gave rise to her own career as a psychiatrist and speaks about how many of history’s greatest artists have faced similar enormous...
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

The Natural Cycle of B2B Thought Leadership [Infographic] :: TDA ...

The Natural Cycle of B2B Thought Leadership [Infographic] :: TDA ... | Cogitation Supremacy | Scoop.it
View our latest infographic to discover the opportunities and hazards in the continuous feedback loop we call The Natural Cycle of B2B Thought Leadership. You'll see each phase of this lifecycle—from the winds of change ...
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Neologisms

Translation Neologism &
Ryan Hines's insight:

While the examples at the end will only be instructive for Arabic speakers, it's interesting to have an overview of how to classify new concepts/words--and how that shapes our discourse.

 

"Thought leadership" is a 'collocation' neologism.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Party must grab the agenda, says official

Party must grab the agenda, says official | Cogitation Supremacy | Scoop.it
Shaanxi provinces top propaganda leaders calls on the Party to be "courageous" in asserting its control over social media. The Party must also foster its own group of influential Weibo users.
Ryan Hines's insight:

A rather nefarious use of thought leadership that nonetheless shows its widespread reach.


Ren Xianliang, vice-minister of China's State Internet Information Office, writes: “We must promote the idea of Party members and cadres getting online, opening up Weibo [similar to Twitter] accounts and speaking on behalf of the Party and the government, fostering our own group of ‘thought leaders’ on the internet and occupying the new media, this new public opinion front.”

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Is generosity today's thought leadership 'killer app'?

Is generosity today's thought leadership 'killer app'? | Cogitation Supremacy | Scoop.it
I read with interest today this Seth Godin article.The Great Man rightly states that today's connection economy is based on generosity. "After all, why would someone want to connect to a selfish (Is generosity today's thought leadership 'killer app'?
Ryan Hines's insight:

Yes.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

How To Become A Recruiting Thought Leader

How To Become A Recruiting Thought Leader | Cogitation Supremacy | Scoop.it
One question that I get asked way more often than I’d like is, “how do I become a thought leader?
Ryan Hines's insight:

Nothing wrong with a little rant now and then.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

How NOT to Write a White Paper

How NOT to Write a White Paper | Cogitation Supremacy | Scoop.it
Your client has amassed a wealth of evidence in support of purchasing Solution A. The problem: you don’t offer Solution A. You have Solution B. You’re faced with having to engage the client in a di...
Ryan Hines's insight:

None of the DO's and all of the DON'T's for writing a white paper.

 

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Which Departments Contribute to Your Thought Leadership Budget?

Which Departments Contribute to Your Thought Leadership Budget? | Cogitation Supremacy | Scoop.it
This post was originally published on the Influence & Co.
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Becoming a Thought Leader Isn’t an Ego Play

Becoming a Thought Leader Isn’t an Ego Play | Cogitation Supremacy | Scoop.it
The post originally appeared on the Influence & Co.
Ryan Hines's insight:

I agree that thought leadership should not be an ego play. Article includes 4 benefits of being a thought leader .

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

The Future Of Thought Leadership

The Future Of Thought Leadership | Cogitation Supremacy | Scoop.it
The Future Of Thought Leadership
Forbes
In many ways, the international strategy consulting firm, McKinsey & Company intentionally or unintentionally led the way in developing thought leadership as a business development strategy.
Ryan Hines's insight:

A strongly misleading title that provides an interesting read nonetheless.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

The Best SEO, Social + Content Strategy: Thought Leadership

The Best SEO, Social + Content Strategy: Thought Leadership | Cogitation Supremacy | Scoop.it
I'm constantly recommending thought leadership as a marketing strategy and, frequently, getting a lot of pushback. It started when I was a consultant, but continues to this day.
Ryan Hines's insight:

A hipster dialogue worth reading

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

5 Essential Thought Leadership Skills For Content Marketing Success

5 Essential Thought Leadership Skills For Content Marketing Success | Cogitation Supremacy | Scoop.it
There are a ton of people doing content marketing right now, but most of them aren’t thought leaders. Thought leaders aren’t just bloggers, or even the people speaking at conferences.
Ryan Hines's insight:

Agreed. These 5 attributes are prerequisites for thought leadership.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

The Big Difference Between Challenger Marketing and Thought Leadership: An Interview with Brent Adamson - Kapost Content Marketeer

The Big Difference Between Challenger Marketing and Thought Leadership: An Interview with Brent Adamson - Kapost Content Marketeer | Cogitation Supremacy | Scoop.it
"What do you do when the customer looks you in the eye and says, 'I agree with you,' and still doesn’t buy?
Ryan Hines's insight:

A great point that I have not seen made elsewhere.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

I Am Not A Thought Leader, And Neither Are You

I Am Not A Thought Leader, And Neither Are You | Cogitation Supremacy | Scoop.it
I am not a thought leader, and neither are you. This also goes for all the ninjas, mavens, jedis, rock stars, and gurus. Sorry folks. The term ‘thought leadership’ once had meaning, but it’s been h...
Ryan Hines's insight:
A classic application of the fight club rule of thought leadership
more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Making the Most of Corporate Academic Sponsorships

Making the Most of Corporate Academic Sponsorships | Cogitation Supremacy | Scoop.it
Many firms find it useful to partner with academic institutions for a variety of reasons, including: to commission research, to advance a field of study, to identify a stream of potential recruits,...
Ryan Hines's insight:

Leveraging academic institutions is a great way for companies to further their thought leadership efforts. That said, it's important to adopt a thoughtful approach to academic sponsorship. These considerations will help guide your thinking when taking the first steps.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

How to Move People with Integrity: The Art of Persuasion, Animated

How to Move People with Integrity: The Art of Persuasion, Animated | Cogitation Supremacy | Scoop.it
"Like it or not, we're all in sales right now… whether we're teachers or art directors or in healthcare."

"Temperament, whether individ
Ryan Hines's insight:

Never before have the ABC's been repackaged with such insight. A must-watch video.

 

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Do You Really Want To Be A Thought Leader?

Do You Really Want To Be A Thought Leader? | Cogitation Supremacy | Scoop.it
Do You Really Want To Be A Thought Leader?
Ryan Hines's insight:

Gail Graham advocates content marketing over thought leadership as a marketing strategy.

more...
No comment yet.
Scooped by Ryan Hines
Scoop.it!

Video: OppenheimerFunds CMO Martha Willis On How Thought Leadership Is Driving Growth

Video: OppenheimerFunds CMO Martha Willis On How Thought Leadership Is Driving Growth | Cogitation Supremacy | Scoop.it
The marketing organization at investment-management firm OppenheimerFunds has evolved substantially from its sales-focused past.
Ryan Hines's insight:

Reinforcing digital and content --thought leadership-- capabilities helped this asset manager boost its marketing function. 

 

more...
No comment yet.