Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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How to Move People with Integrity: The Art of Persuasion, Animated

How to Move People with Integrity: The Art of Persuasion, Animated | Cogitation Supremacy | Scoop.it
"Like it or not, we're all in sales right now… whether we're teachers or art directors or in healthcare."

"Temperament, whether individ
Ryan Hines's insight:

Never before have the ABC's been repackaged with such insight. A must-watch video.

 

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Breaking Down Thought Leadership Marketing

Peter Winick explains how authors, thought leaders and business gurus can create and implement thought leadership marketing campaigns. For more information o...
Ryan Hines's insight:

Peter does a great job explaining how to construct a campaign. It's nice to see a video on thought leadership--it really stands out from the flood of articles these days.

 

"Thought leadership" marketing also goes by other names--content marketing, educational marketing, consultative selling, etc...

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Video storytelling: conflict is a must have in biz stories

Video storytelling: conflict is a must have in biz stories | Cogitation Supremacy | Scoop.it
Why do so many videos made by companies fall flat? In many cases, it's because they lack the essential component of storytelling - conflict.

Via Karen Dietz
Ryan Hines's insight:

Combating cringe-worthy corporate videos.

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Marianne Hart's curator insight, February 25, 10:00 AM

Always remember the storytelling elements, no matter who you are working with.

Kim Zinke (aka Gimli Goose)'s curator insight, February 26, 12:39 AM

This article made so much sense to me that I had to sit down and listen to the podcast right away.  Here's some comments that stood out for me:

  • Brands are struggling.  What's missing is conflict.

  • Need to inject conflict without damaging the brand.

  • Too many provide a false picture – everything is wonderful.

  • Have to (provide and) overcome the conflict or the listener won’t like it.

  • Conflict – get as close as possible to death.

  • Conflict – best kind of universal truth.


How to find your org/brands conflict?  Need to take a softer look at the notion of conflict (the term conflict brings up certain imagery, feelings).  Conflict is simply something to overcome.  Ask yourself - do we want to be a company who wants to overcome things?


There's also a great made-up example (Donut Corp) provided of how an organization could find it's conflict.

Lauren Scime's curator insight, February 26, 10:57 AM

Brilliant article really nails it!

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Developing a breakthrough Thought Leadership Platform

Developing a breakthrough Thought Leadership Platform | Cogitation Supremacy | Scoop.it
Aiming for a thought leadership platform which really helps your organization stand out? A theme you can really own and lead on? Our expert Alina Dimofte outlines a path to through leadership success in 60 seconds.
Ryan Hines's insight:

Nice to see a video on the topic.

 

An interesting set of steps to get a thought leadership strategy off the ground. It is, however, a bit difficult to find the gaps where your organization can stand out when, as stated, most (all?) of the important debates are already taking place. Needless to say, I'm not convinced of the path-of-least-resistance route.

 

Photo: Miguel Virkkunen Carvalho via Flickr

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