Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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Free Content Has No Value

Free Content Has No Value | Cogitation Supremacy | Scoop.it
The other day I happened to speak to a marketing director who laid out the details of the brand’s distribution of thought leadership content. Successful program. Big surprise. The firm in question has a solid...
Ryan Hines's insight:
A surprising remark 'if you don't pay for content, it's not worth anything' sparked a lively discussion. My summary: Free content should be used to begin or deepen a client relationship. When it works, both the audience and the provider gain something. good content, done correctly, provides value to the audience and accrues benefits to you in the form of better reputation/more leads. I like to think of ‘paid’ content as a call-to-arms: aim to make your content so good that people would pay money for it. To be successful, content marketers must master tools and messages. Everyone seems to agree that moving an analogue content marketing program online can boost a firm’s reputation and inbound leads. In a world filled with cookies, personal data ‘buys’ content. As a content marketer, you can create a pay scale where the audience gets ‘more’ or ‘better’ content as they divulge more data. Ultimately, free content DOES have value.
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How Asset Managers' Thought Leadership Creates Value for Investors

How Asset Managers' Thought Leadership Creates Value for Investors | Cogitation Supremacy | Scoop.it
Not everyone is convinced that an asset managers’ thought leadership content in its various guises--email, video, slides, events and long-form articles--can add value for its audience of investors....
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