Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
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5 World-Changing Ways To Avoid BS And Be More Believable - Rohit Bhargava

5 World-Changing Ways To Avoid BS And Be More Believable - Rohit Bhargava | Cogitation Supremacy | Scoop.it

It's fair to say that between the barrage of advertising and the fact that the U.S. election is rapidly approaching, there's plenty of BS to go around.

 

This was my first introduction to Rohit's 'modern believability crisis.' I've already evoked terms like trust and credibility here before.

 

While I genuinely find them useful, I wonder if they constitute new secrets for brand building.

 

Note to self: identify a company that in no way has the trust of its clients.

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The Trust Deficit: Why Content Marketing is Your Best Friend

The Trust Deficit: Why Content Marketing is Your Best Friend | Cogitation Supremacy | Scoop.it
Interact with consumers as partners...not just customers. Build trust with your customers by offering relatable, helpful and shareable content.

 

71% of consumers trust brands that provide useful info without trying to sell them something.

 

Here are some useful tips from Kathi Kruse on how to establish trust through great content.

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