Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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The truth about branded content’s credibility

These days, everyone seems to be enamored with word-of-mouth marketing and branded content and its cousin, native advertising.
Ryan Hines's insight:

According to cited study conducted by Nielsen, third-party written by experts are significantly more effective than branded content and user reviews. Another clue as to the value of thought leadership.

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B2B Buyers Rely Heavily on Personal Value Considerations

B2B Buyers Rely Heavily on Personal Value Considerations | Cogitation Supremacy | Scoop.it
B2B brands need to consider emotion as well as reason when marketing to buyers, according to [pdf] a new study by Google, the Conference Executive Board (CEB) and Motista.
Ryan Hines's insight:

Emotion plays an important role in B2B marketing. Per this recent study, 71 percent of b2b buyers will buy something if they see personal value in the purchase and nearly 69 percent will pay MORE when that is the case.

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