Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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Create Insight Without Merely Delivering Factoids

Create Insight Without Merely Delivering Factoids | Cogitation Supremacy | Scoop.it
"There has been a lot of talk lately about selling with “insights” as a superior way to engage."
Ryan Hines's insight:

This treats exactly the same dilemma as implementing a thought leadership program. A rather different way to look at delivering insight to clients and prospects. Added bonus--article makes zero mention of thought leadership.

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Thought Leadership, Like Sales, Should Start Early and End Late ...

Thought Leadership, Like Sales, Should Start Early and End Late ... | Cogitation Supremacy | Scoop.it
Thought leadership isn't just a top-of-the-funnel asset aimed at building reputation and awareness. It also has a role in the later stages of the sales process.
Ryan Hines's insight:

ITSMA offers an interesting look at the (self-reported) difference between sales people who think their good or bad at using thought leadership materials to sell. Those that do well, use TL content throughout the sales relationship, while the others tend only to use TL early on.

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