Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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Making the Most of Corporate Academic Sponsorships

Making the Most of Corporate Academic Sponsorships | Cogitation Supremacy | Scoop.it
Many firms find it useful to partner with academic institutions for a variety of reasons, including: to commission research, to advance a field of study, to identify a stream of potential recruits,...
Ryan Hines's insight:

Leveraging academic institutions is a great way for companies to further their thought leadership efforts. That said, it's important to adopt a thoughtful approach to academic sponsorship. These considerations will help guide your thinking when taking the first steps.

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Everything We Thought We Knew About B-to-B Marketing Is Wrong

Everything We Thought We Knew About B-to-B Marketing Is Wrong | Cogitation Supremacy | Scoop.it
What company do customers feel most connected to emotionally? Apple? Nope. Amazon? Sorry. It must be Nordstrom then, right? Not even close.
Ryan Hines's insight:

It's not every day that an article lives up to it's title. Astonishing research about emotional connection of b2b buyers. Read it twice, then apply it.

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Is Your Thought Leadership Strategy Using Research Wisely?

Is Your Thought Leadership Strategy Using Research Wisely? | Cogitation Supremacy | Scoop.it
George Stenitzer, CMO of Tellabs
According to CMI, 57 percent of marketers feel publishing original research is an effective content tactic.
Ryan Hines's insight:

A textbook example of how to roll-out research in multiple formats for more impact.

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Constance S. Ward's curator insight, August 16, 2013 3:24 AM

So you just want to publish a white paper, ehh? Think again!

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Three-quarters of thought leadership content is unoriginal

Three-quarters of thought leadership content is unoriginal | Cogitation Supremacy | Scoop.it
A whopping 91 per cent of professional services marketers say thought leadership is now the key battleground for their firms, according to a new study by Man Bites Dog.
Ryan Hines's insight:

Early results from a UK study showing not just that thought leadership has gained importance for marketers, but that a lot of what's being done is 'me-too' type material (they dub this 'thought followership' though I've seen other definitions of that term).

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New Research Shows Increasing Reliance on Content Marketing to Drive Brand

New Research Shows Increasing Reliance on Content Marketing to Drive Brand | Cogitation Supremacy | Scoop.it
New Research Shows Increasing Reliance on Content Marketing to Drive Brand ...
Ryan Hines's insight:

The majority of marketers are producing MORE content. The full report is chock full of interesting factoids.

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