Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
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White paper marketing: Walk a fine line - Susan Weiner's Blog on Investment Writing

White paper marketing: Walk a fine line - Susan Weiner's Blog on Investment Writing | Cogitation Supremacy | Scoop.it
Investment, wealth management, and financial planning firms agree that white papers are useful marketing tools.

 

A very useful post--I often have colleagues in the financial services sector asking what exactly a white paper is. Susan Weiner does a great job of highlighting the key elements of what goes into a white paper, and, importantly, what does NOT.

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5 World-Changing Ways To Avoid BS And Be More Believable - Rohit Bhargava

5 World-Changing Ways To Avoid BS And Be More Believable - Rohit Bhargava | Cogitation Supremacy | Scoop.it

It's fair to say that between the barrage of advertising and the fact that the U.S. election is rapidly approaching, there's plenty of BS to go around.

 

This was my first introduction to Rohit's 'modern believability crisis.' I've already evoked terms like trust and credibility here before.

 

While I genuinely find them useful, I wonder if they constitute new secrets for brand building.

 

Note to self: identify a company that in no way has the trust of its clients.

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The Secret to Successful B2B Marketing in 36 Words - Dawn Westerberg Consulting

The Secret to Successful B2B Marketing in 36 Words - Dawn Westerberg Consulting | Cogitation Supremacy | Scoop.it

 

 

 

Pithy.

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