Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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Everything We Thought We Knew About B-to-B Marketing Is Wrong

Everything We Thought We Knew About B-to-B Marketing Is Wrong | Cogitation Supremacy | Scoop.it
What company do customers feel most connected to emotionally? Apple? Nope. Amazon? Sorry. It must be Nordstrom then, right? Not even close.
Ryan Hines's insight:

It's not every day that an article lives up to it's title. Astonishing research about emotional connection of b2b buyers. Read it twice, then apply it.

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B2B Buyers Rely Heavily on Personal Value Considerations

B2B Buyers Rely Heavily on Personal Value Considerations | Cogitation Supremacy | Scoop.it
B2B brands need to consider emotion as well as reason when marketing to buyers, according to [pdf] a new study by Google, the Conference Executive Board (CEB) and Motista.
Ryan Hines's insight:

Emotion plays an important role in B2B marketing. Per this recent study, 71 percent of b2b buyers will buy something if they see personal value in the purchase and nearly 69 percent will pay MORE when that is the case.

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