Dramatic reversal: words trump pictures in financial services content marketing | Cogitation Supremacy | Scoop.it

Financial firms rank words over pictures in their content--a striking about-face from only 3 years ago.  Clever copywriting and hitting the right tone of voice is no doubt important--but don't ignore the visual element of storytelling. In my view, good thought leadership relies on compelling messages and capturing visuals.

 

Results from interesting mini-poll published by The Clerkenwell Consultancy.

Photo credit: Andrew Mason