Overbranded banks, financial thought leadership, the 'trust deficit' | Cogitation Supremacy | Scoop.it

"Gratuitous, self-defeating and annoying overbranding by banks is aggravating the loss of trust from customers, but developing thought leadership may buck the trend while at the same time social-media marketing is slowly catching on in the highly regulated financial services industry." 

 

Photo credit: Clive Darra via Flickr