Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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Three-quarters of thought leadership content is unoriginal

Three-quarters of thought leadership content is unoriginal | Cogitation Supremacy | Scoop.it
A whopping 91 per cent of professional services marketers say thought leadership is now the key battleground for their firms, according to a new study by Man Bites Dog.
Ryan Hines's insight:

Early results from a UK study showing not just that thought leadership has gained importance for marketers, but that a lot of what's being done is 'me-too' type material (they dub this 'thought followership' though I've seen other definitions of that term).

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Gaining thought leadership can lead to more invitations to tender, new survey finds

"Nearly three-quarters of UK businesses are more likely to invite tenders from companies that are recognised as experts and 'thought leaders' in their market - provided the content they publish is authoritative and genuinely informative and credible."

Ryan Hines's insight:

Evidence that independent, quality thought leadership contributes to a company's reputation building--opening the door to new commercial opportunities.

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