Be Relevant or Go Home | Cogitation Supremacy | Scoop.it

This is my new favorite diagram. Marketing people, listen up.

 

Your audience will tune out unless you give them a reason to listen to you. Also, they don't care about the bulk of what you have to say. 

 

In this article Rob Petersen highlights 11 case studies that prove content marketing ROI. But what I'd really appreciate is a framed copy of the image.